{"id":297908,"date":"2026-02-18T20:01:07","date_gmt":"2026-02-18T20:01:07","guid":{"rendered":"https:\/\/www.newsbeep.com\/il\/297908\/"},"modified":"2026-02-18T20:01:07","modified_gmt":"2026-02-18T20:01:07","slug":"north-west-new-music-kardashian-co-sign-kanye-performance","status":"publish","type":"post","link":"https:\/\/www.newsbeep.com\/il\/297908\/","title":{"rendered":"North West New Music, Kardashian Co-Sign, Kanye Performance"},"content":{"rendered":"

\n\tAs the celebrity children of the 2010s come of age and follow in their parents\u2019 footsteps, we\u2019ve arrived at the next generation of nepo babies. There\u2019s no better example right now than North West<\/a>, scion of Kim Kardashian<\/a> and Kanye West<\/a>\u2019s celebrity empire, who, at 12 years old, seems poised to become a fixture in the future of not only music but also fashion. Take her recent single, \u201cPiercing on My Hand,\u201d which arrived on DSPs on Feb. 6, and was reported as a soul-sampled track produced by Ye and Will Frenchman. The single was reportedly released via Gamma., the independent music company co-founded by former Apple exec Larry Jackson in 2023 \u2014 the same company Ye recently partnered with<\/a> for the release of his upcoming album, Bully. She also joined her dad onstage in Mexico City to debut \u201cPiercing on My Hand\u201d live. It\u2019s a position that\u2019s by now familiar for North, who previously appeared on Ye and Ty Dolla $ign\u2019s Vultures single \u201cTalking\/Once Again,\u201d which reached Number 30 on the Billboard Hot 100 and also charted in the U.K.<\/p>\n

\n\tPerhaps this all represents a maximalist approach to the challenge of raising kids in the public eye. While it\u2019s common to see celebrities attempt, with varying levels of success, to shield their children from the limelight, North has been slowly learning how to navigate being born into fame. This week,\u00a0People\u00a0reported that her mom, Kim Kardashian, filed applications in January to trademark the company name \u201cNOR11\u201d for use in the sale of clothing and accessories, including dresses, footwear, loungewear, hats, watches, jewelry, handbags, and cosmetics cases. North has already gained attention for her sense of style, raising eyebrows after revealing piercings on her middle finger last September, prompting online criticism because of her age. Her debut single is partly inspired by the controversy.<\/p>\n

\n\tIn addition to \u201cPiercing on My Hand,\u201d North has since racked up a handful of production credits for the underground rap staple Babyxsosa, including \u201cTokyo\u201d and \u201cViral,\u201d released as loosies on social platforms last month. The latter samples Chief Keef\u2019s \u201cLove Sosa\u201d with a kind of dense, atmospheric texture that also recalls \u201cHold My Liquor,\u201d the Chief Keef-assisted cut from Kanye\u2019s 2013 opus Yeezus. North West\u2019s producer tag, an anime voice squeaking \u201cNorth-Chan\u201d in Japanese with the sweetness of a kids\u2019 video game, is already on its way to becoming iconic. In January, she landed a notable early placement as a producer on \u201cJustswagup,\u201d a single by Mag!c and Lil Novi \u2014 Lil Wayne\u2019s son, who is 16 years old, putting him, like North, squarely in the \u201cnext-gen rap royalty\u201d conversation.<\/p>\n

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\n\tLast month, North went on Instagram Live and answered questions from her followers about her journey learning how to make music, sharing snippets of in-progress beats, and describing more about her inspirations. That she\u2019s so far leaned into the sound of her generational cohort, a frenetic, almost hyperpop-infused take on hip-hop, is more evidence of the genre\u2019s changing sound. For their part, both of North\u2019s parents are offering their support. On Monday, Kim Kardashian shared a clip on her Instagram of her listening to North\u2019s song in the car, despite what would appear to be ongoing acrimony between Ye and Kim.\u00a0<\/p>\n

\n\tNorth is less a carbon copy of her parents than a Gen Alpha translation. At 12 years old, she was raised in the feed, is fluent in online culture, and is learning early that identity is something you can iterate in public. The nepo-baby conversation, which typically ascribes unearned privilege and access to the children of celebs, falls short of describing what\u2019s actually interesting about North West. She represents how childhood, branding, and art are collapsing into a single timeline, and she is already moving through it like it\u2019s her native language.<\/p>\n","protected":false},"excerpt":{"rendered":"As the celebrity children of the 2010s come of age and follow in their parents\u2019 footsteps, we\u2019ve arrived…\n","protected":false},"author":2,"featured_media":297909,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[32],"tags":[458,146,85,46,18221,22250,36288],"class_list":{"0":"post-297908","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-celebrities","8":"tag-celebrities","9":"tag-entertainment","10":"tag-il","11":"tag-israel","12":"tag-kanye-west","13":"tag-kim-kardashian","14":"tag-north-west"},"_links":{"self":[{"href":"https:\/\/www.newsbeep.com\/il\/wp-json\/wp\/v2\/posts\/297908","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.newsbeep.com\/il\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.newsbeep.com\/il\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/il\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/il\/wp-json\/wp\/v2\/comments?post=297908"}],"version-history":[{"count":0,"href":"https:\/\/www.newsbeep.com\/il\/wp-json\/wp\/v2\/posts\/297908\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/il\/wp-json\/wp\/v2\/media\/297909"}],"wp:attachment":[{"href":"https:\/\/www.newsbeep.com\/il\/wp-json\/wp\/v2\/media?parent=297908"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.newsbeep.com\/il\/wp-json\/wp\/v2\/categories?post=297908"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.newsbeep.com\/il\/wp-json\/wp\/v2\/tags?post=297908"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}