Now, the designer is scaling up manufacturing and adapting the merchandising of her collections, which have been centered on hand-crafted knitwear since she founded the brand in 2022 \u2014 all without losing that human touch that makes the brand special.<\/p>\n
\u201cIt\u2019s been a bit of a roller coaster for the past few months, because we\u2019re increasing production,\u201d Dujancourt says, speaking from a temporary studio in Vauxhall, South London. She moved here after graduating from Paul Smith\u2019s Foundation\u2019s talent incubation program, which offers studio space in Farringdon. While planning the show, the team is also prepping for the move to its new Liverpool Street studio. \u201cWe\u2019ve had to squeeze in a lot of things, but I\u2019m really proud of the team that we\u2019ve managed to deliver the production and the collection.\u201d<\/p>\n
Dujancourt founded her eponymous label after graduating with a master\u2019s from Central Saint Martins (CSM), specializing in knitwear (the French designer completed her bachelor\u2019s at Paris\u2019s \u00c9cole Duperr\u00e9). Just two years after launching, she was named a finalist of the LVMH Prize, for its 2024 edition. This season marks her fourth on the London Fashion Week<\/a> (LFW) schedule.<\/p>\n Pauline Dujancourt.Photo: Courtesy of Pauline Dujancourt<\/p>\n The fashion show has become central to how Dujancourt communicates her brand, which she describes as celebrating womanhood and bringing ancestral craft into a contemporary context. Bestsellers include hand-knitted jumpers, dresses and lingerie-inspired layering pieces; prices typically range from around \u00a3300 to \u00a31,700, with special handcrafted dresses rising above \u00a33,000.<\/p>\n \u201cFashion week has been an opportunity for us to introduce our creative language through the collection, but also through the set, the music, the atmosphere that you create,\u201d she says, describing a theme anchored in craft, community, and shared knowledge (the full narrative will be revealed during the show). \u201cI feel like now it\u2019s more about establishing this and building trust, getting closer and closer to our audience and to the press and buyers as well.\u201d<\/p>\n","protected":false},"excerpt":{"rendered":"A week ahead of her London Fashion Week show, Pauline Dujancourt is juggling two things at once: the…\n","protected":false},"author":2,"featured_media":300652,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[8],"tags":[134543,151705,146,5347,85,46,5345,22405],"class_list":["post-300651","post","type-post","status-publish","format-standard","has-post-thumbnail","category-entertainment","tag-craftsmanship","tag-emerging-designers","tag-entertainment","tag-fashion-month","tag-il","tag-israel","tag-latest","tag-london-fashion-week"],"_links":{"self":[{"href":"https:\/\/www.newsbeep.com\/il\/wp-json\/wp\/v2\/posts\/300651","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.newsbeep.com\/il\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.newsbeep.com\/il\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/il\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/il\/wp-json\/wp\/v2\/comments?post=300651"}],"version-history":[{"count":0,"href":"https:\/\/www.newsbeep.com\/il\/wp-json\/wp\/v2\/posts\/300651\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/il\/wp-json\/wp\/v2\/media\/300652"}],"wp:attachment":[{"href":"https:\/\/www.newsbeep.com\/il\/wp-json\/wp\/v2\/media?parent=300651"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.newsbeep.com\/il\/wp-json\/wp\/v2\/categories?post=300651"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.newsbeep.com\/il\/wp-json\/wp\/v2\/tags?post=300651"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}![\"Image](\"https:\/\/www.newsbeep.com\/il\/wp-content\/uploads\/2026\/02\/pauline-vogue-business-story-inline%20copy.jpg\"\/)
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