{"id":310635,"date":"2026-02-26T04:36:28","date_gmt":"2026-02-26T04:36:28","guid":{"rendered":"https:\/\/www.newsbeep.com\/il\/310635\/"},"modified":"2026-02-26T04:36:28","modified_gmt":"2026-02-26T04:36:28","slug":"santander-looks-to-ai-for-digital-transformation","status":"publish","type":"post","link":"https:\/\/www.newsbeep.com\/il\/310635\/","title":{"rendered":"Santander Looks to AI for Digital Transformation"},"content":{"rendered":"

Banco Santander<\/a> is leveraging artificial intelligence (AI) as it works to boost its profit and its customer base over the next 24 months.<\/p>\n

The bank plans to achieve a profit of over 20 billion euros (about $23.6 billion) by 2028, up from the record attributable profit of 14.1 billion euros (about $16.7 billion) it achieved in 2025, it said Wednesday (Feb. 25).<\/p>\n

It also aims to reach more than 210 million customers across Europe and the Americas by 2028, up from 180 million at the end of 2025.<\/p>\n

Santander outlined these goals\u00a0in\u00a0a Wednesday\u00a0press release<\/a>\u00a0about a strategic plan for 2026-2028 the bank presented at its Investor Day in London.<\/p>\n

\u201cCustomer growth, together with disciplined execution of ONE Transformation, will drive higher revenues and structurally lower costs, resulting in an efficiency ratio of [about 36%] and a RoTE [return on tangible equity] above 20% by 2028,\u201d Banco Santander Executive Chair\u00a0Ana Bot\u00edn<\/a>\u00a0said in the release.<\/p>\n

ONE Transformation is the bank\u2019s initiative to scale common technology platforms across its global businesses to increase efficiency, according to the release.<\/p>\n

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The initiative includes investments in data and AI that will be embedded in the businesses and focused on delivering \u201chyper-personalized customer journeys,\u201d the release said.<\/p>\n

The bank expects these investments alone to generate a combination of cost savings and revenues that will amount to over 1 billion euros annually, adding about 1 percentage point to its cost-to-income improvement, per the release.<\/p>\n

With these and other gains, Santander expects to increase its revenue by mid-single-digit percentages and reduce total costs each year, enabling it to reach its goal of over-20-billion-euro profit by 2028, according to the release.<\/p>\n

Santander announced Feb. 3 that it plans to expand its presence in the United States by\u00a0acquiring<\/a>\u00a0the holding company for Connecticut-headquartered\u00a0Webster Bank<\/a>\u00a0for\u00a0$12.2 billion. The transaction is expected to close in the second half, subject to customary closing conditions.<\/p>\n

Upon the closing of the transaction, the combined business will be a top 10 retail and commercial bank in the U.S. by assets and a top five deposit franchise across key states in the Northeast.<\/p>\n

Christiana Riley<\/a>, CEO of Santander US, said in a Feb. 3 press release that the acquisition expands the bank\u2019s commercial franchise and positions the bank for \u201csustainable, long-term growth.\u201d<\/p>\n

For all PYMNTS AI and digital transformation coverage, subscribe to the daily\u00a0AI and Digital Transformation Newsletters<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"Banco Santander is leveraging artificial intelligence (AI) as it works to boost its profit and its customer base…\n","protected":false},"author":2,"featured_media":310636,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[5],"tags":[345,155639,11722,114,4858,85,46,43,262,151970,264],"class_list":{"0":"post-310635","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-business","8":"tag-ai","9":"tag-banco-santander","10":"tag-banking","11":"tag-business","12":"tag-digital-transformation","13":"tag-il","14":"tag-israel","15":"tag-news","16":"tag-pymnts-news","17":"tag-santander","18":"tag-whats-hot"},"_links":{"self":[{"href":"https:\/\/www.newsbeep.com\/il\/wp-json\/wp\/v2\/posts\/310635","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.newsbeep.com\/il\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.newsbeep.com\/il\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/il\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/il\/wp-json\/wp\/v2\/comments?post=310635"}],"version-history":[{"count":0,"href":"https:\/\/www.newsbeep.com\/il\/wp-json\/wp\/v2\/posts\/310635\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/il\/wp-json\/wp\/v2\/media\/310636"}],"wp:attachment":[{"href":"https:\/\/www.newsbeep.com\/il\/wp-json\/wp\/v2\/media?parent=310635"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.newsbeep.com\/il\/wp-json\/wp\/v2\/categories?post=310635"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.newsbeep.com\/il\/wp-json\/wp\/v2\/tags?post=310635"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}