Radhika Gupta, MD and CEO of Edelweiss Mutual Funds, is popular among Indian investors, especially Gen Z, for her prolific online social media presence and easily understood investment tips and advice.<\/p>\n
Over the years, Gupta <\/a>has gained a following on X (formerly Twitter) and other social media for her stock market fundas, investment explainers, and easy-to-follow advice \u2014 be it on savings, investments, mutual funds or SIPs.<\/p>\n Among her latest posts on X is another simple rule of thumb that investors <\/a>should stick to \u2014 consistency is key.<\/p>\n What investment strategy does Radhika Gupta advise you to avoid?<\/p>\n According to Gupta, \u201cThe most expensive fund is the one you bought for last year\u2019s returns.\u201d She added, \u201cReturn <\/a>chasing feels rational. It\u2019s usually late. Consistency looks boring. It’s usually effective.\u201d<\/p>\n It’s not a completely new funda from Gupta. Earlier this month, she highlighted her \u2018goldfish\u2019 philosophy that can benefit retail investors during volatile markets, noting that at a time when safe-haven options like gold and silver<\/a> have crashed, it is more \u201cimportant to silently keep swimming towards your goals\u201d.<\/p>\n Likening the volatile markets to \u201ccats on the prowl trying to disturb you as an investor\u201d, she added that staying calm like a goldfish is the wisest course of action.<\/p>\n