{"id":311386,"date":"2026-02-26T14:24:08","date_gmt":"2026-02-26T14:24:08","guid":{"rendered":"https:\/\/www.newsbeep.com\/il\/311386\/"},"modified":"2026-02-26T14:24:08","modified_gmt":"2026-02-26T14:24:08","slug":"shilpa-shetty-my-name-is-a-clickbait-says-shilpa-shetty-as-she-breaks-silence-on-negative-pr-around-her-and-husband-raj-kundra-rumours-of-bastian-closure-hindi-movie-news","status":"publish","type":"post","link":"https:\/\/www.newsbeep.com\/il\/311386\/","title":{"rendered":"Shilpa Shetty: ‘My name is a clickbait,’ says Shilpa Shetty as she breaks silence on negative PR around her and husband Raj Kundra, rumours of Bastian closure | Hindi Movie News"},"content":{"rendered":"

\"'My Over the last six months, Shilpa Shetty<\/a> and her husband Raj Kundra<\/a> have repeatedly made headlines. From scam-related allegations to reports suggesting the shutdown of her upscale and much-loved restaurant brand Bastian, the couple has faced sustained public attention. However, in a recent interaction, Shilpa made it clear that the surrounding chatter has not shaken her resolve. She stressed that she has been closely and personally involved in shaping the brand and continues to believe strongly in the honesty of her work.Reflecting on the challenges of living under constant scrutiny, Shilpa spoke about how public life can sometimes invite negativity, yet she chooses to stay grounded. \u201cIt\u2019s a very difficult path to constantly be in the public eye. And there is something called \u201cnazar\u201d, we always discuss it. When you\u2019re constantly being discussed and talked about, it\u2019s such a competitive field, and people can go to any lengths, unfortunately. We\u2019re not that sort. I\u2019m of the belief that there\u2019s enough room for everyone to succeed,” she said in an interview with Curly Tales. <\/p>\n

From Glamour to Legal Storm: Shilpa Shetty, Raj Kundra Booked for Cheating in \u20b960 Crore Row<\/p>\n

When asked whether the recent wave of coverage has affected her emotionally, Shilpa admitted that it does, but she has learned to manage it. \u201cIt\u2019s sad. I believe we\u2019ve always stood our ground. As a company and as people, we\u2019re known for our integrity. Like you asked me previously, does it hurt you? How do you deal with it? I\u2019m human. There are many times I sit and think, why aren\u2019t we talking about the good stuff? Why is it that we\u2019re only picking on these things? But I think as a celebrity, the unfortunate part is that my name has become like clickbait. So I\u2019ve taken it in my stride.\u201dShe added that trust and credibility ultimately matter most to audiences, which is why the business continues to perform well. \u201cBut people are very smart. They know how to segregate right from wrong. And we\u2019re still thriving, we\u2019re working, and the brand is working because it appeals to them. We\u2019re giving them what they want.\u201dShilpa also explained why she chose to break her usual silence and address speculation online about Bastian\u2019s alleged closure. Normally, she avoids responding to rumours, but this time, the issue went beyond her personal image. \u201cI\u2019ve never sought to explain because I believe as an actor or a celebrity, you should never complain, never explain. So I maintained stoic silence. But this time it was about a brand, a brand we\u2019ve put so much love, passion, and effort into. There was something in the offing, and it wasn\u2019t the right time for me to announce it. But I had to take to social media. And the PR we gained out of it, people thought it was bad PR, but you can\u2019t build that kind of PR, for the love of money. We actually got that PR organically.\u201dSeated beside her during the interview was Ranjit Bindra, the original founder of the brand, who brushed off concerns about negative publicity with humour. \u201cNot at all. Any kind of publicity is good publicity.\u201d Shilpa echoed the sentiment, adding, \u201cEven in negative PR, there\u2019s always a positive takeaway because we\u2019re both very positive in terms of our mindset.\u201dEarlier in the conversation, Shilpa also revisited her first encounter with Bastian\u2014not as a business partner, but as a diner in 2016. That visit would eventually lay the foundation for a lasting collaboration. \u201cI am so happy Ranjit and I met. I met him in Bastian when I came there as a customer in 2016. That\u2019s when we started talking, and he told me he was opening another outlet in Worli, which also went on to become an iconic place. But I want to share the story behind it, I was not convinced at all because that location was just a barren space back then. He was simply convinced that he would turn it into a top-running restaurant. We opened during Covid, but that\u2019s where the brand Bastian truly took shape. Today, we have eight restaurants across four different brands under Bastian.\u201d<\/p>\n","protected":false},"excerpt":{"rendered":"Over the last six months, Shilpa Shetty and her husband Raj Kundra have repeatedly made headlines. From scam-related…\n","protected":false},"author":2,"featured_media":311387,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[32],"tags":[156020,156019,458,156025,146,85,46,45125,156024,104736,156023,156021,72147,156022],"class_list":{"0":"post-311386","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-celebrities","8":"tag-bastian-closure-rumours","9":"tag-bastian-restaurant","10":"tag-celebrities","11":"tag-celebrity-clickbait","12":"tag-entertainment","13":"tag-il","14":"tag-israel","15":"tag-negative-pr","16":"tag-public-scrutiny-in-bollywood","17":"tag-raj-kundra","18":"tag-ranjit-bindra","19":"tag-restaurant-brand-bastian","20":"tag-shilpa-shetty","21":"tag-shilpa-shetty-interview"},"_links":{"self":[{"href":"https:\/\/www.newsbeep.com\/il\/wp-json\/wp\/v2\/posts\/311386","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.newsbeep.com\/il\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.newsbeep.com\/il\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/il\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/il\/wp-json\/wp\/v2\/comments?post=311386"}],"version-history":[{"count":0,"href":"https:\/\/www.newsbeep.com\/il\/wp-json\/wp\/v2\/posts\/311386\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/il\/wp-json\/wp\/v2\/media\/311387"}],"wp:attachment":[{"href":"https:\/\/www.newsbeep.com\/il\/wp-json\/wp\/v2\/media?parent=311386"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.newsbeep.com\/il\/wp-json\/wp\/v2\/categories?post=311386"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.newsbeep.com\/il\/wp-json\/wp\/v2\/tags?post=311386"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}