{"id":312742,"date":"2026-02-27T09:08:09","date_gmt":"2026-02-27T09:08:09","guid":{"rendered":"https:\/\/www.newsbeep.com\/il\/312742\/"},"modified":"2026-02-27T09:08:09","modified_gmt":"2026-02-27T09:08:09","slug":"news-discovery-global-paramount-atlanta-braves-and-more","status":"publish","type":"post","link":"https:\/\/www.newsbeep.com\/il\/312742\/","title":{"rendered":"News: Discovery Global, Paramount, Atlanta Braves and more"},"content":{"rendered":"<p>The Discovery Global spinoff will not happen with a WBD-Paramount deal; Paramount is confident in remaining in business with NFL; and Atlanta Braves Holdings explains the advantage that comes with their local television territory. Plus news on Xfinity TV, Fox Sports, ESPN and USA Gymnastics.<\/p>\n<p>Discovery Global spinoff will not happen with WBD-Paramount deal<\/p>\n<p>Warner Bros. Discovery will not move forward with its original plan to spin off its global networks into the new venture Discovery Global if the company reaches a merger agreement with Paramount (as is now viewed a formality), a WBD spokesperson confirmed to Sports Media Watch. Had Netflix, which <a href=\"https:\/\/www.sportsmediawatch.com\/2026\/02\/netflix-out-wbd-bidding-paramount-superior\/\" rel=\"nofollow noopener\" target=\"_blank\">bowed out of the bidding<\/a> Thursday, prevailed in its bid for the WBD streaming and studios division, the WBD linear cable networks \u2014 including the TNT Sports networks of TNT, TBS and truTV \u2014 would have remained a standalone entity. Instead, with WBD poised to accept Paramount\u2019s bid for the entirety of the company after deeming it \u201ca \u2018company superior proposal&#8217;\u201d earlier Thursday, the TNT Sports networks would join the same corporate umbrella as CBS Sports.<\/p>\n<p>Just hours before the Netflix announcement, WBD CFO Gunnar Wiedenfels said that WBD still has an \u201cappetite for sports rights\u201d and called it one of the \u201cimportant strategic pillars\u201d for the company. Wiedenfels, who would have been the CEO of Discovery Global, added that WBD would remain fiscally prudent, but is nonetheless \u201copen for business.\u201d Wiedenfels: \u201cYou will always see us involved in every process that\u2019s ongoing, and we will know what the value is, and we\u2019ll continue to be great partners. We\u2019re very happy with the partnerships that we have, and there will certainly be continued appetite as we go forward, even after separation into Discovery Global.\u201d<\/p>\n<p>It is still possible that the TNT Sports networks will remain independent, as a Paramount deal would still need to pass regulatory scrutiny.<\/p>\n<p>Since losing domestic NBA rights in 2024, TNT Sports has added properties like French Open tennis and Big 12 football games, begun a previously-negotiated deal with NASCAR, and continued to carry MLB and the NHL. The loss of NBA rights has adversely affected the growth rate on advertising revenue by 4% \u201con a constant currency basis.\u201d For the <a href=\"https:\/\/s201.q4cdn.com\/336605034\/files\/doc_earnings\/2025\/q4\/earnings-result\/WBD-4Q25-Earnings-Release.pdf\" rel=\"nofollow noopener\" target=\"_blank\">quarter<\/a> as a whole, WBD had revenue of $9.46 billion (-6% YoY) and adjusted EBITDA of $2.2 billion (-19% YoY).<\/p>\n<p>Paramount confident it will remain \u201cin business with the NFL for a long time\u201d<\/p>\n<p>Paramount president Jeff Shell expressed confidence that the company would \u201cbe in business with the NFL for a long time\u201d as the league reportedly considers <a href=\"https:\/\/puck.news\/nfl-media-rights-renegotiations-could-start-in-the-fall\/\" rel=\"nofollow noopener\" target=\"_blank\">renegotiating<\/a> media rights deals early. Shell, speaking on the Paramount fourth-quarter earnings call on Wednesday before the new developments surrounding WBD, said that the companies \u201cfeel very good\u201d about each other and there is no reason to be \u201cparticularly concerned.\u201d<\/p>\n<p>The NFL <a href=\"https:\/\/www.sportsmediawatch.com\/2025\/08\/ellison-confirms-nfl-stake-paramount-skydance\/\" rel=\"nofollow noopener\" target=\"_blank\">has<\/a> an equity stake in Paramount through the Skydance Sports joint venture it formed several years ago, although it is less than the 10% stake the league recently took in ESPN. Prior to last season, NFL EVP\/media distribution Hans Schroeder <a href=\"https:\/\/www.sportsmediawatch.com\/2025\/09\/nfl-media-stakes-equity-distribution-rights-negotiations\/\" rel=\"nofollow noopener\" target=\"_blank\">said<\/a> that the league would maintain \u201can arm\u2019s length\u201d in future negotiations with partners in which it has an equity stake. Shell added on the earnings call that the company has \u201cproperly accounted for what we expect to be whatever impact of that negotiation in our internal forecast going forward.\u201d<\/p>\n<p>Regarding its now apparently-successful quest to acquire Warner Bros. Discovery, Paramount called the media conglomerate \u201can accelerant\u201d that would help it achieve its goals. The company recently issued an amended <a href=\"https:\/\/www.sportsmediawatch.com\/2026\/02\/paramount-wbd-nfl-youtube-la28-bob-iger\/\" rel=\"nofollow noopener\" target=\"_blank\">offer<\/a> for $31\/share, bolstered the regulatory termination fee to $7 billion and moved up the timeline in which the $0.25\/share quarterly \u201cticking fee\u201d would take effect. WBD\u2019s board of directors said after market close Thursday that the Paramount offer \u201cconstitutes a \u2018company superior proposal,&#8217;\u201d and Netflix subsequently declined to match.<\/p>\n<p>Paramount <a href=\"https:\/\/ir.paramount.com\/static-files\/9c0a5060-140f-4b5e-ac22-e7f89e6de398\" rel=\"nofollow noopener\" target=\"_blank\">generated<\/a> $8.15 billion in revenue (+2% YoY) on adjusted OIBDA of $612 million (+7.5% YoY) for the fiscal fourth quarter. The company said it expected to accrue $30 billion in total revenue in FY 2026, which would mark a 4% increase from the previous year. Paramount operated at a $95 million loss following the Skydance merger\u2019s completion last summer and shared that it is \u201cfirmly on track to deliver at least $3 billion in efficiencies through 2027.\u201d<\/p>\n<p>McGuirk: Braves confident in producing\/distributing games with Main Street \u201cout of the way\u201d<\/p>\n<p>Terry McGuirk, chairman, president and CEO of Atlanta Braves Holdings, said in an earnings call Thursday that with former broadcast partner Main Street Sports Group now \u201cout of the way,\u201d the organization is \u201cconfident\u201d in its ability to \u201cproduce, distribute, and deliver our games and additional Braves content in a way that is compelling and serves our fans very well.\u201d The Braves <a href=\"https:\/\/www.sportsmediawatch.com\/2026\/02\/braves-announce-bravesvision-platform-local-games\/\" rel=\"nofollow noopener\" target=\"_blank\">announced<\/a> Tuesday that they will control their own local telecasts via a new \u201cBravesVision\u201d platform starting this season.<\/p>\n<p>The Braves, like the eight other teams who left Main Street earlier this month, will be sacrificing the possibility of a rights fee in the process, But McGuirk said the Braves are better-situated than those other teams due to the size of their television territory, which he said offers the opportunity to \u201coptimize\u201d their \u201cfinancial outcome.\u201d<\/p>\n<p>The Braves previously joined Major League Baseball in filing an <a href=\"https:\/\/cases.ra.kroll.com\/DSG\/Home-DownloadPDF?id1=MjYyNjMxOQ==&amp;id2=-1\" rel=\"nofollow noopener\" target=\"_blank\">objection<\/a> against then-Diamond Sports Group\u2019s reorganization plan in November 2024 when the RSN operator was embroiled in Chapter 11 bankruptcy proceedings. \u201cBased on the current inadequate record, the Braves and MLB have grave concerns that, if the Plan is confirmed, there is a substantial likelihood that the Debtors will find themselves once again in financial distress and\/or bankruptcy court in the near future,\u201d the two sides said in the objection, which it withdrew five days later. Diamond ended up emerging from bankruptcy last January and rebranded as Main Street, which recently <a href=\"https:\/\/www.sportsmediawatch.com\/2026\/02\/main-street-sports-paramount-wbd-mlbpa\/\" rel=\"nofollow noopener\" target=\"_blank\">issued<\/a> \u201cWARN notices\u201d to employees and is reportedly facing potential liquidation.<\/p>\n<p>Braves president\/CEO Derek Schiller referred to the launch of BravesVision as \u201ca defining moment\u201d for both the franchise and fans. Consumers are able to sign up to stream games using the Braves.TV streaming platform, and details on distribution are going to be updated once deals are finalized. Tom Friend of Sports Business Journal <a href=\"https:\/\/www.sportsbusinessjournal.com\/Articles\/2026\/02\/23\/braves-discussing-direct-to-distributor-tv-model-that-may-include-hawks-grizzlies-and-predators\/\" rel=\"nofollow noopener\" target=\"_blank\">reported<\/a> Monday that the organization is \u201cin talks on distribution deals with\u201d a variety of service providers, such as Comcast, YouTube TV and Hulu among others.<\/p>\n<p>Plus: Xfinity TV, Fox Sports, ESPN, USA Gymnastics<\/p>\n<p>Eligible Xfinity TV customers can now access ESPN Unlimited with account authentication, allowing for users to stream ESPN linear networks, view exclusive events and unlock an annual discount on MLB.TV if they wish to become new subscribers to the out-of-market service. Customers will receive an email with instructions on the authentication process and can also link existing accounts using the Xfinity website\u2019s subscription page.<br \/>\nFox Sports unveiled a new \u201cSports AI\u201d feature on its app Thursday that allows users to receive updates, hear different commentaries and speak to the interface directly. Colin Cowherd, host of \u201cThe Herd\u201d on FS1 and Fox Sports Radio, is the basis of the AI, which utilizes the company\u2019s \u201cextensive content library and real-time sports data.\u201d Cowherd is the latest sports personality to move into this space after NBC used an AI-replicated version of Al Michaels\u2018 voice for recaps during the Paris Olympics and Jim Fagan for its \u201cNBA on NBC\u201d open. ESPN has also experimented with this space, replicating the voices of anchors Gary Striewski, Hannah Storm and Christine Williamson for the personalized \u201cSportsCenter\u201d on its app.<br \/>\nESPN and the Horizon League have reached a multiyear extension of their media rights agreement, retaining the network as the home of its men\u2019s and women\u2019s basketball championship game. The deal extends the 38-year relationship between the entities and also includes rights to the men\u2019s basketball semifinals and six games within its regular season. In addition, ESPN is also going to continue airing American Cornhole League events under a three-year renewal of their media rights agreement that includes a minimum of 30 hours for original programming, according to a report by Austin Karp of <a href=\"https:\/\/www.sportsbusinessjournal.com\/Articles\/2026\/02\/25\/espn-american-cornhole-league-renew-for-three-more-years\/\" rel=\"nofollow noopener\" target=\"_blank\">Sports Business Journal<\/a>.<br \/>\nProcter &amp; Gamble has struck a new deal with USA Gymnastics through 2028, it was announced Thursday, returning as a sponsor after exiting in 2017 due to the organization\u2019s much-publicized abuse scandals. Terry Lefton of <a href=\"https:\/\/www.sportsbusinessjournal.com\/Articles\/2026\/02\/25\/usa-gymnastics-scores-major-win-with-procter-gambles-return-as-top-level-sponsor\/\" rel=\"nofollow noopener\" target=\"_blank\">Sports Business Journal<\/a> reported that P&amp;G was the first company to return following the scandals and will have a \u201csignificant presence\u201d on televised events for USA Gymnastics.<\/p>\n","protected":false},"excerpt":{"rendered":"The Discovery Global spinoff will not happen with a WBD-Paramount deal; Paramount is confident in remaining in business&hellip;\n","protected":false},"author":2,"featured_media":312743,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[29],"tags":[146,85,46,156571,156572,124925,411,124928],"class_list":{"0":"post-312742","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-tv","8":"tag-entertainment","9":"tag-il","10":"tag-israel","11":"tag-local-mlb-media-rights","12":"tag-mlb-broadcasters","13":"tag-paramount-skydance-merger","14":"tag-tv","15":"tag-warner-bros-discovery-sale"},"_links":{"self":[{"href":"https:\/\/www.newsbeep.com\/il\/wp-json\/wp\/v2\/posts\/312742","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.newsbeep.com\/il\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.newsbeep.com\/il\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/il\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/il\/wp-json\/wp\/v2\/comments?post=312742"}],"version-history":[{"count":0,"href":"https:\/\/www.newsbeep.com\/il\/wp-json\/wp\/v2\/posts\/312742\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/il\/wp-json\/wp\/v2\/media\/312743"}],"wp:attachment":[{"href":"https:\/\/www.newsbeep.com\/il\/wp-json\/wp\/v2\/media?parent=312742"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.newsbeep.com\/il\/wp-json\/wp\/v2\/categories?post=312742"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.newsbeep.com\/il\/wp-json\/wp\/v2\/tags?post=312742"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}