{"id":314133,"date":"2026-02-28T04:30:09","date_gmt":"2026-02-28T04:30:09","guid":{"rendered":"https:\/\/www.newsbeep.com\/il\/314133\/"},"modified":"2026-02-28T04:30:09","modified_gmt":"2026-02-28T04:30:09","slug":"ai-enters-the-drive-thru-to-teach-manners-at-burger-king-deseret-news","status":"publish","type":"post","link":"https:\/\/www.newsbeep.com\/il\/314133\/","title":{"rendered":"AI enters the drive-thru to teach manners at Burger King \u2013 Deseret News"},"content":{"rendered":"<p class=\"c-paragraph\">Burger King recently introduced an artificial intelligence chatbot named \u201cPatty\u201d into its daily restaurant operations, embedding the tool inside employees\u2019 headsets to assist with workflow \u2014 and gently nudge drive-thru manners.<\/p>\n<p class=\"c-paragraph\">Patty, powered by a base model from OpenAI, is part of a broader web and app platform called BK Assistant, designed to provide real-time training and operational support. <\/p>\n<p class=\"c-paragraph\">The AI can alert managers when menu items are unavailable, help workers recall ingredients, and track phrases like \u201cplease\u201d and \u201cthank you,\u201d aiming to keep service polite and efficient.<\/p>\n<p class=\"c-paragraph\">The system activates when a customer pulls into the drive-thru and stops when the interaction ends, but according to the <a href=\"https:\/\/www.nbcnews.com\/business\/consumer\/burger-king-ai-chatbot-please-thank-you-rcna260848\" target=\"_blank\" rel=\"nofollow noopener\" title=\"https:\/\/www.nbcnews.com\/business\/consumer\/burger-king-ai-chatbot-please-thank-you-rcna260848\">company<\/a>, the BK Assistant won\u2019t listen to all of employees\u2019 conversations. <\/p>\n<p class=\"c-paragraph\">The voice-enabled headset is currently being piloted in 500 restaurants, according to <a href=\"https:\/\/www.nbcnews.com\/business\/consumer\/burger-king-ai-chatbot-please-thank-you-rcna260848\" target=\"_blank\" rel=\"nofollow noopener\" title=\"https:\/\/www.nbcnews.com\/business\/consumer\/burger-king-ai-chatbot-please-thank-you-rcna260848\">NBC<\/a>. Both the web and app versions of BK Assistant are expected to be available nationwide by the end of the year. <\/p>\n<p class=\"c-paragraph\">Burger King\u2019s chief digital officer said the goal is to simplify operations and provide coaching support. <\/p>\n<p>AI adoption expands across the industry<\/p>\n<p class=\"c-paragraph\">Burger King is one of several fast food chains experimenting with AI, including McDonald\u2019s, Wendy\u2019s, Arby\u2019s, and Popeyes. <\/p>\n<p class=\"c-paragraph\">According to <a href=\"https:\/\/apnews.com\/article\/mcdonalds-ai-drive-thru-ibm-bebc898363f2d550e1a0cd3c682fa234\" target=\"_blank\" rel=\"nofollow noopener\" title=\"https:\/\/apnews.com\/article\/mcdonalds-ai-drive-thru-ibm-bebc898363f2d550e1a0cd3c682fa234\">AP News<\/a>, success for AI-powered drive-thrus has been mixed. <\/p>\n<p class=\"c-paragraph\">Scores of mishaps and mistakes have been well documented by customers on social media over the last couple of years. <\/p>\n<p class=\"c-paragraph\">Others have shared privacy concerns viewing the technology as a form of workplace surveillance. <\/p>\n<p class=\"c-paragraph\">As fast-food chains increasingly adopt AI tools, the industry \u2014 like many others \u2014 is poised for significant change. <\/p>\n","protected":false},"excerpt":{"rendered":"Burger King recently introduced an artificial intelligence chatbot named \u201cPatty\u201d into its daily restaurant operations, embedding the tool&hellip;\n","protected":false},"author":2,"featured_media":314134,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[20],"tags":[345,343,344,85,46,9588,125],"class_list":{"0":"post-314133","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-artificial-intelligence","8":"tag-ai","9":"tag-artificial-intelligence","10":"tag-artificialintelligence","11":"tag-il","12":"tag-israel","13":"tag-news-feed-national","14":"tag-technology"},"_links":{"self":[{"href":"https:\/\/www.newsbeep.com\/il\/wp-json\/wp\/v2\/posts\/314133","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.newsbeep.com\/il\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.newsbeep.com\/il\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/il\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/il\/wp-json\/wp\/v2\/comments?post=314133"}],"version-history":[{"count":0,"href":"https:\/\/www.newsbeep.com\/il\/wp-json\/wp\/v2\/posts\/314133\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/il\/wp-json\/wp\/v2\/media\/314134"}],"wp:attachment":[{"href":"https:\/\/www.newsbeep.com\/il\/wp-json\/wp\/v2\/media?parent=314133"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.newsbeep.com\/il\/wp-json\/wp\/v2\/categories?post=314133"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.newsbeep.com\/il\/wp-json\/wp\/v2\/tags?post=314133"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}