{"id":316144,"date":"2026-03-01T10:35:24","date_gmt":"2026-03-01T10:35:24","guid":{"rendered":"https:\/\/www.newsbeep.com\/il\/316144\/"},"modified":"2026-03-01T10:35:24","modified_gmt":"2026-03-01T10:35:24","slug":"analogue-bags-are-the-surprising-new-trend-that-has-millennials-gen-zs-putting-down-their-phones-explainer","status":"publish","type":"post","link":"https:\/\/www.newsbeep.com\/il\/316144\/","title":{"rendered":"Analogue bags are the surprising new trend that has Millennials Gen Zs putting down their phones explainer"},"content":{"rendered":"

A surprising new trend has emerged in the face of ‘doomscrolling’, ‘bed rotting’\ufeff and algorithms that seem designed to keep us glued to our screens<\/a>: analogue bags.It’s a trendy term for what is essentially just a bag of ordinary stuff, but it’s taken off on social media<\/a> in a big way over the last few months.<\/p>\n

And it could suggest young people are looking to take a break from the increasingly digital world.<\/p>\n

\"StockTired of scrolling on your phone for hours? An analogue bag may be the answer. (Pexels)<\/p>\n

That’s what attracted millennial Keely Jover, 31, \ufeffto the trend.<\/p>\n

“It’s a whole movement of creating a whimsical life,” she told nine.com.au.<\/p>\n

“Romanticising the mundane, creating magical moments for my children and lowering screentime.”<\/p>\n

\ufeffWhat is an analogue bag?<\/p>\n

\ufeffAccording t o the Millennials and Gen Zs jumping on the trend, analogue bags are full of everything you could need to stay offline.<\/p>\n

Popular items include books, crosswords, sudoku and other puzzles, knitting or crocheting supplies\ufeff, journals and crafts.<\/p>\n

Many of the items are just ‘analogue’ versions of things you can do on your phone anyway, like physical books or crosswords instead of mobile puzzle apps or e-books.<\/p>\n

\"threeMore young people are looking for ways to disengage from social media and take a break from their devices. (Getty)<\/p>\n

The idea is to fill the bag with things that will keep you entertained without having to use your phone.<\/p>\n

They’re also portable by design, so you can take them on the go and avoid spending hours scrolling on your daily commute or between appointments.\ufeff<\/p>\n

How do analogue bags work?\ufeff<\/p>\n

Jover discovered the trend through Siece Campbell (@siececampbell)\ufeff, a US TikTok creator widely credited with popularising analogue bags.<\/p>\n

“She came up with the concept of an analogue bag as a way for people to keep occupied while lowering their screen time and reconnecting into their physical life,” Jover said.<\/p>\n

“I absolutely loved it; having something on hand that would encourage me to be present in the moment.”<\/p>\n

The Queensland mum of two spent a modest $80 on a suede tote bag from Target to create her own analogue bag soon after.\ufeff<\/p>\n

She filled it with things she already owned, including art supplies, a journal, novels, and card games.<\/p>\n

\"AMillennial mum Keely Jover was drawn to the analogue bag trend because she wanted to cut down on screentime. (TikTok\/@keelyjover)<\/p>\n

Since creating her analogue bag, Jover’s screentime has dropped dramatically and she’s been able to connect with her family over shared activities.<\/p>\n

“There’s also a lot of personal satisfaction in my life as I’ve been spending time learning a new skill or hobby,” she said.<\/p>\n

“It’s been really easy to incorporate into my life at home.<\/p>\n

“Whenever there’s’ a moment of downtime, it’s the perfect thing to reach for.”<\/p>\n

Why are analogue bags trending?\ufeff<\/p>\n

Analogue bags are the latest addition to the growing trend of young people seeking ways to reduce their screentime and get offline.<\/p>\n

Despite being raised in the digital age, some Millennials and Gen Zs long for a time when life didn’t revolve around social media feeds, algorithms and AI slop.\ufeff<\/p>\n

\"StockSome Millennials and Gen Zs are stepping away from the digital world and embracing more analogue pursuits. (Pexels)<\/p>\n

Some have swapped out their smartphones for ‘dumb’ or ‘brick’ phones \u2013 basic devices that facilitate calling and texting without the high-tech cameras, apps and internet capabilities we’ve come to expect from mobiles \u2013 to slash their screentime.<\/p>\n

Some \ufeffhave started collecting physical media like CDs, DVDs and physical novels instead of paying for streaming services.<\/p>\n

And some have \ufeffadopted analogue bags as an alternative to scrolling social media or watching hours of short-form video content on platforms like TikTok.<\/p>\n

The popularity of ‘offline’ trends has been attributed to digital fatigue \ufeffamong young people.<\/p>\n

Many Millennials and Gen Zs have reported negative mental health impacts as a result of spending too much time online; analogue bags offer a positive alternative.<\/p>\n

It also seems fitting that the trend has \ufeffgained popularity in the almost three months since Australia’s under-16s social media ban came into effect.<\/p>\n

That said, many Aussies under the age of 16 have reported still being able to access and use age-restricted social media platforms.\ufeff<\/p>\n

NEVER MISS A STORY: Get your breaking news and exclusive stories first by following us across all platforms.<\/p>\n","protected":false},"excerpt":{"rendered":"A surprising new trend has emerged in the face of ‘doomscrolling’, ‘bed rotting’\ufeff and algorithms that seem designed…\n","protected":false},"author":2,"featured_media":316145,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[16],"tags":[85,46,321,125],"class_list":{"0":"post-316144","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-mobile","8":"tag-il","9":"tag-israel","10":"tag-mobile","11":"tag-technology"},"_links":{"self":[{"href":"https:\/\/www.newsbeep.com\/il\/wp-json\/wp\/v2\/posts\/316144","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.newsbeep.com\/il\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.newsbeep.com\/il\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/il\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/il\/wp-json\/wp\/v2\/comments?post=316144"}],"version-history":[{"count":0,"href":"https:\/\/www.newsbeep.com\/il\/wp-json\/wp\/v2\/posts\/316144\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/il\/wp-json\/wp\/v2\/media\/316145"}],"wp:attachment":[{"href":"https:\/\/www.newsbeep.com\/il\/wp-json\/wp\/v2\/media?parent=316144"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.newsbeep.com\/il\/wp-json\/wp\/v2\/categories?post=316144"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.newsbeep.com\/il\/wp-json\/wp\/v2\/tags?post=316144"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}