{"id":318553,"date":"2026-03-02T22:46:08","date_gmt":"2026-03-02T22:46:08","guid":{"rendered":"https:\/\/www.newsbeep.com\/il\/318553\/"},"modified":"2026-03-02T22:46:08","modified_gmt":"2026-03-02T22:46:08","slug":"the-wall-group-debuts-thank-your-glam-team-billboard-campaign-in-la","status":"publish","type":"post","link":"https:\/\/www.newsbeep.com\/il\/318553\/","title":{"rendered":"The Wall Group Debuts ‘Thank Your Glam Team’ Billboard Campaign in LA"},"content":{"rendered":"

\n\tAs the film industry turns its gaze toward Hollywood\u2019s biggest night, The Wall Group <\/a>is drawing attention to those who help make the spectacle possible but rarely receive the spotlight. Timed with Oscars week, the creative management agency has launched a campaign<\/a> honoring the behind-the-scenes talent who bring red carpet moments to life, from stylists and makeup artists to groomers, nail technicians and hair experts.<\/p>\n

\n\tCentered around the message \u201cThank Your Glam Team,\u201d the campaign<\/a> includes a billboard at Sunset and Laurel Boulevard and wild postings at Highland and Franklin Avenue in Los Angeles. The visuals recognize the creative community responsible for shaping the looks, images and cultural moments that define awards season.<\/p>\n

\t\t\t\t\t\t\"The<\/p>\n

\t\t\t\t\tThe Wall Group debuts \u201cThank Your Glam Team\u201d campaign in Los Angeles.<\/p>\n

\t\t\t\t\t\t\t\t\tCourtesy of The Wall Group \/ Luke Stage<\/p>\n

\n\t\u201cDuring awards season or any red carpet event, the spotlight is naturally on the talent in front of the camera,\u201d Kate Stirling, SVP and co-head of fashion representation at WME Fashion, overseeing The Wall Group and IMG Models globally, told WWD. \u201cBut what people don\u2019t see is the planning, creativity, and hard work that goes into making that moment possible. Celebrating their creativity not only creates visibility and opportunity for an artist\u2019s craft, it allows us to recognize a community who are incredibly hard working, resilient, and have a unique ability to tell stories through their work that ultimately influence our culture.\u201d<\/p>\n

\n\tThe campaign doubles as a celebration of The Wall Group\u2019s 25th anniversary, marking a milestone for the company that\u2019s helped establish and represent many of the industry\u2019s most in-demand image makers. Founded by Brooke Wall<\/a>, the agency was among the first to advocate that stylists, hair and makeup artists, and other creatives deserved the kind of formal representation typically reserved for actors and directors.<\/p>\n

\n\t\u201cOur founder, Brooke Wall, was early to recognize the need for behind-the-scenes talent to have representation,\u201d Stirling said. \u201cAs the industry evolved, and social media gave consumers a look behind the curtain, recognition for artists grew \u2014 and they in turn became talent themselves.\u201d<\/p>\n

\n\tThat growing visibility has transformed the industry landscape. With audiences expecting more transparency and access, the role of the glam professional has expanded beyond service into influence. \u201cArtists are increasingly being looked to as experts, image consultants, curators, and tastemakers,\u201d Stirling said. \u201cThose shifts diversified our roster, broadened the scope of work that became available, and The Wall Group grew in parallel with the industry\u2019s expansion.\u201d<\/p>\n

\n\tToday, The Wall Group represents some of fashion and beauty\u2019s most recognizable creative names \u2014 including Chris Appleton, Mimi Cuttrell, Kate Young, Hung Vanngo, Karla Welch, Gucci Westman, and Shiona Turini \u2014 through offices in New York, Los Angeles, London and Nashville.<\/p>\n

\n\tThe anniversary campaign extends online through twg25.com and @thewallgroup, where a year-long series of digital features and Q&As will highlight key artists and moments from the agency\u2019s history. <\/p>\n

\n\tReflecting on its 25 years, Stirling pointed to moments that capture its creative legacy across fashion, film and music. These include now-iconic red carpet turns such as Michelle Williams\u2019 yellow Vera Wang gown at the 2006 Oscars, styled by Kate Young; Brad Goreski styling Demi Moore <\/a>and Mimi Cuttrell styling Ariana Grande for their 2025 awards season run, and more recent looks by stylists like Ilaria Urbinati and Michael Fisher, credited with expanding the expression of men\u2019s fashion on the carpet.<\/p>\n

\n\tBeyond awards season, The Wall Group\u2019s influence extends to music tours and campaigns: Chris Horan and Yasmin Istanbouli\u2019s work with Charli XCX\u2019s \u201cBRAT Tour,\u201d Sophia Sinot\u2019s makeup designs for Zara Larsson, and Shiona Turini\u2019s styling for Beyonc\u00e9\u2019s \u201cRenaissance\u201d tour all underscore the agency\u2019s ongoing reach.<\/p>\n

\n\t\u201cWhat\u2019s been most rewarding,\u201d Stirling said, \u201cis seeing so many artists use their craft as a springboard to build out robust businesses alongside our teams. Chris Appleton is a great example \u2014 not only is he a legendary hairstylist, he\u2019s also a global creative director, brand ambassador for multiple beauty lines, and a New York Times best-selling author.\u201d<\/p>\n","protected":false},"excerpt":{"rendered":"As the film industry turns its gaze toward Hollywood\u2019s biggest night, The Wall Group is drawing attention to…\n","protected":false},"author":2,"featured_media":318554,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[8],"tags":[6742,146,85,46],"class_list":["post-318553","post","type-post","status-publish","format-standard","has-post-thumbnail","category-entertainment","tag-campaign","tag-entertainment","tag-il","tag-israel"],"_links":{"self":[{"href":"https:\/\/www.newsbeep.com\/il\/wp-json\/wp\/v2\/posts\/318553","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.newsbeep.com\/il\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.newsbeep.com\/il\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/il\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/il\/wp-json\/wp\/v2\/comments?post=318553"}],"version-history":[{"count":0,"href":"https:\/\/www.newsbeep.com\/il\/wp-json\/wp\/v2\/posts\/318553\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/il\/wp-json\/wp\/v2\/media\/318554"}],"wp:attachment":[{"href":"https:\/\/www.newsbeep.com\/il\/wp-json\/wp\/v2\/media?parent=318553"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.newsbeep.com\/il\/wp-json\/wp\/v2\/categories?post=318553"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.newsbeep.com\/il\/wp-json\/wp\/v2\/tags?post=318553"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}