{"id":319263,"date":"2026-03-03T08:22:13","date_gmt":"2026-03-03T08:22:13","guid":{"rendered":"https:\/\/www.newsbeep.com\/il\/319263\/"},"modified":"2026-03-03T08:22:13","modified_gmt":"2026-03-03T08:22:13","slug":"mother-x-merci-pop-up-brings-hail-mary-collection-to-paris","status":"publish","type":"post","link":"https:\/\/www.newsbeep.com\/il\/319263\/","title":{"rendered":"Mother x Merci Pop-up Brings ‘Hail Mary’ Collection to Paris"},"content":{"rendered":"

\n\tPARIS<\/a> \u2014 Los Angeles\u2013based denim brand Mother is bringing its sports-inspired Hail Mary collection to Paris with a pop-up inside Merci. The collaboration marks the most extensive experiential retail<\/a> exercise to date for the brand, transforming Merci\u2019s courtyard and atrium into a fully immersed athletic universe.<\/p>\n

\n\t\u201cWe love opportunities to bring our storytelling and concepts to life with partners that are equally as committed to creativity and universe building,\u201d Mother cofounder Tim Kaeding told WWD. \u201cWhile this isn\u2019t our first pop-up, it is certainly our most extensive endeavor. Merci is one of the most iconic concept stores in the world, and we are so thrilled to be collaborating with them and bringing \u2018Hail Mary\u2019 to life in a week where all eyes are on Paris<\/a>.\u201d<\/p>\n

\n\tThe pop-up reimagines the popular Marais store as a narrative playground. In the courtyard, Merci\u2019s signature red car is staged on grass, wrapped in custom Hail Mary stickers and flanked by an oversize baseball, nodding to the collection\u2019s vintage athletic inspiration.<\/p>\n

\n\tInside, the atrium has been transformed into a miniature baseball field, complete with a diamond and bleachers, while a locker-room installation and \u201cwall of fame\u201d evoke American sports culture.<\/p>\n

\n\tA dedicated photo space, featuring a custom backdrop reading \u201cMother Class of 2026,\u201d invites visitors to step up to the pitch and play for Team Mother or Team Merci. Let the content commence.<\/p>\n

\t\t\t\t\t\t\"Mother<\/p>\n

\t\t\t\t\tMother x Merci<\/p>\n

\t\t\t\t\t\t\t\t\tCourtesy of Mother x Merci<\/p>\n

\n\tThe 11-piece capsule refines the brand\u2019s Hail Mary universe, blending classic sportswear references with softer, more romantic detailing. The line\u2019s vintage graphics are softened with delicate embroidery, combining printed imagery with stitched details that subtly reference Merci\u2019s quirky design ethos. The nostalgic color palette, worn-in textures and vintage effects channel classic sportswear through a more elevated, feminine lens.<\/p>\n

\n\tThere will be eight pieces, as well as three exclusive versions of Merci\u2019s popular tote bag co-branded with the Mother logo.<\/p>\n

\n\t\u201cCollaborating with Mother on \u2018Hail Mary\u2019 allowed us to bring together two strong cultures \u2014\u00a0American athleticism and Merci\u2019s Parisian spirit,\u201d said Merci chief executive officer Arthur Gerbi. \u201cIt celebrates sport as a universal language, elevated through softness, femininity and sophistication.\u201d<\/p>\n

\n\tDespite the Paris pop-up, Mother is currently focused on U.S. retail<\/a> growth and has no immediate plans for stand-alone stores across the pond. But there may be more activations in the future. \u201cWe will continue to collaborate and seek out like-minded partners. Merci has really set the bar high,\u201d Kaeding added.<\/p>\n

\n\tThe collection will be available on both the store and the brand\u2019s websites from Tuesday, while the Paris pop-up runs until April 3.<\/p>\n","protected":false},"excerpt":{"rendered":"PARIS \u2014 Los Angeles\u2013based denim brand Mother is bringing its sports-inspired Hail Mary collection to Paris with a…\n","protected":false},"author":2,"featured_media":319264,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[8],"tags":[146,85,46,158930,5368,11092,3695],"class_list":["post-319263","post","type-post","status-publish","format-standard","has-post-thumbnail","category-entertainment","tag-entertainment","tag-il","tag-israel","tag-mother-denim","tag-paris","tag-paris-fashion-week","tag-retail"],"_links":{"self":[{"href":"https:\/\/www.newsbeep.com\/il\/wp-json\/wp\/v2\/posts\/319263","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.newsbeep.com\/il\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.newsbeep.com\/il\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/il\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/il\/wp-json\/wp\/v2\/comments?post=319263"}],"version-history":[{"count":0,"href":"https:\/\/www.newsbeep.com\/il\/wp-json\/wp\/v2\/posts\/319263\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/il\/wp-json\/wp\/v2\/media\/319264"}],"wp:attachment":[{"href":"https:\/\/www.newsbeep.com\/il\/wp-json\/wp\/v2\/media?parent=319263"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.newsbeep.com\/il\/wp-json\/wp\/v2\/categories?post=319263"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.newsbeep.com\/il\/wp-json\/wp\/v2\/tags?post=319263"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}