{"id":319488,"date":"2026-03-03T11:24:16","date_gmt":"2026-03-03T11:24:16","guid":{"rendered":"https:\/\/www.newsbeep.com\/il\/319488\/"},"modified":"2026-03-03T11:24:16","modified_gmt":"2026-03-03T11:24:16","slug":"mwc-2026-galaxy-ai-expands-across-the-ecosystem-at-samsungs-booth-samsung-newsroom-malaysia","status":"publish","type":"post","link":"https:\/\/www.newsbeep.com\/il\/319488\/","title":{"rendered":"[MWC 2026] Galaxy AI Expands Across the Ecosystem at Samsung\u2019s Booth \u2013 Samsung Newsroom Malaysia"},"content":{"rendered":"

The era of smartphones waiting for user commands is over. Mobile AI now understands routines, anticipates intent and delivers assistance exactly when needed.<\/p>\n

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At Mobile World Congress (MWC) 2026 \u2014 the world\u2019s largest mobile exhibition held from March 2 to 5 in Barcelona \u2014 Samsung Electronics showcased an expanded Galaxy ecosystem centered on the Galaxy S26 series, presenting a new vision of everyday life powered by Galaxy AI.<\/p>\n

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Samsung Newsroom visited the booth to explore the future of mobile AI.<\/p>\n

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\"\"\u25b2 Fira Gran Via in Barcelona, venue of MWC 2026<\/p>\n

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Galaxy S26 Series: A Truly Agentic AI Experience<\/p>\n

Spanning 1,745 square meters across nine zones, Samsung\u2019s booth at Fira Gran Via drew crowds from day one as media and visitors gathered to see Galaxy AI in action.<\/p>\n

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\"\"\u25b2 Samsung\u2019s booth<\/p>\n

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At the entrance, the crystal installation \u201cRE:Birth Crystals\u201d by renowned artist Bahk Seon Ghi welcomed guests. Made from recycled quartz discarded during semiconductor manufacturing, the monument features shards of light converging around the Galaxy S26 series and radiating outward to other Galaxy devices \u2014 symbolizing the expanding Galaxy AI ecosystem.<\/p>\n

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\"\"\u25b2 The \u201cRE:Birth Crystals\u201d installation<\/p>\n

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The Galaxy S26 Series Experience Zone highlighted more intuitive Galaxy AI capabilities, supported by advanced hardware innovations.<\/p>\n

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\"\"\u25b2 Visitors try the Galaxy S26 series.<\/p>\n

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Attendees were impressed by the Privacy Display, introduced for the first time on Galaxy S26 Ultra. Unlike conventional privacy screen protectors, the feature can be toggled on or off at any time and selectively applied to specific apps or notifications.<\/p>\n

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\"\"\u25b2 Before and after comparison of Privacy Display on notifications<\/p>\n

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The camera also attracted attention for delivering high-quality results without professional equipment. Super Steady, a feature that reduces shake during video recording, now includes a Horizontal Lock option. Even during side-to-side movement or full 360-degree rotation, the frame remains level \u2014 enabling stable shots in dynamic situations.<\/p>\n

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\"\"\u25b2 Visitors record a video using Super Steady.<\/p>\n

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\u25b2 With Super Steady, the frame stays level despite camera movement.<\/p>\n

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Editing is now easier. With Photo Assist, users can add or modify elements using simple text prompts. Demonstrations of Galaxy AI\u2019s intuitive, agentic capabilities drew enthusiastic reactions.<\/p>\n

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\"\"\u25b2 Images can be easily edited using Photo Assist.<\/p>\n

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Galaxy Buds4 Series: Intelligent Immersive Sound<\/p>\n

In the Galaxy Eco Zone, Samsung extended its mobile innovation beyond smartphones to the Galaxy Buds4 series.<\/p>\n

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Galaxy Buds4 Pro delivers 24-bit\/96kHz audio \u2014 the highest level of Hi-Fi sound in the lineup to date. Featuring a two-way speaker system with an expanded woofer, the earbuds produce deep bass and clear highs for a balanced sound.<\/p>\n

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With Super Clear Call, users can communicate clearly even in noisy environments. Six microphones isolate the user\u2019s voice and filter out background noise to ensure stable call quality.<\/p>\n

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\"\"\u25b2 The Galaxy Buds4 series<\/p>\n

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\"\"\u25b2 A visitor tests Galaxy Buds4 Pro in the Buds Lounge Zone.<\/p>\n

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In the Buds Lounge Zone, attendees learned how Galaxy AI analyzes ear shape and fit to optimize sound. Enhanced Adaptive Active Noise Cancelling (ANC) enables full immersion by blocking out noise or allows users to switch to Ambient mode to naturally blend in surrounding sounds.<\/p>\n

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Galaxy Z TriFold and Galaxy XR: A New Dimension of Mobile Innovation<\/p>\n

Samsung\u2019s booth also showcased new form factors, including the headset-style Galaxy XR and the dual-folding Galaxy Z TriFold.<\/p>\n

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In the Galaxy XR Demo Zone, seven scenarios demonstrated a multimodal AI-optimized platform. Attendees requested YouTube videos from Gemini by voice, selected search results with their gaze and executed actions with hand gestures \u2014 enabling seamless interaction across voice, gaze and gesture.<\/p>\n

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Galaxy XR further illustrated AI\u2019s cross-industry scalability, from reconfiguring virtual store layouts to visualizing ship blueprints in 3D for detailed review.<\/p>\n

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\"\"\u25b2 Visitors experience various features of Galaxy XR.<\/p>\n

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\"\"\u25b2 Visitors use Galaxy XR to explore landmarks in Barcelona.<\/p>\n

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Galaxy Z TriFold features a 253.1-millimeter (10-inch) multi-folding display that balances productivity and portability. After trying the multi-window feature \u2014 which runs three apps side by side \u2014 one guest remarked, \u201cIt felt like using three bar-type smartphones at once.\u201d<\/p>\n

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\"\"\u25b2 Visitors get hands-on with Galaxy Z TriFold.<\/p>\n

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Pillars of the AI Era: Infrastructure, Trust and Sustainability<\/p>\n

The Intelligent Infrastructure Zone highlighted Samsung\u2019s AI-driven expansion into manufacturing and healthcare, including autonomous factories designed to improve production efficiency and quality.<\/p>\n

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Samsung also introduced its Samsung Health-centered Connected Care vision, expanding its digital health ecosystem following last year\u2019s acquisition of U.S. digital healthcare company Xealth to connect everyday wellness with professional medical services and support preventive care for Galaxy users.<\/p>\n

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\"\"\u25b2 Visitors gather in the Intelligent Infrastructure Zone.<\/p>\n

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Samsung further showcased mobile security technologies underpinning its AI innovation. Knox Enhanced Encrypted Protection (KEEP) isolates data on a per-app basis to safeguard personal information, while the hardware-based Knox Vault and Knox Matrix secure connected devices and networks across the Galaxy ecosystem.<\/p>\n

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\"\"\u25b2 Visitors listen to an explanation of Knox security technology.<\/p>\n

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In another area, Samsung showcased its Galaxy for the Planet 2030 environmental strategy. Through goals such as expanding the use of recycled materials, replenishing water resources and conserving ecosystems, the company reaffirmed its commitment to advancing innovation alongside sustainability.<\/p>\n

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\"\"\u25b2 A visitor learns about recycled materials used in Galaxy devices.<\/p>\n

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Finally, the Galaxy Foundation Zone reflected Samsung\u2019s legacy of innovation. From displays and cameras to AI, these industry-defining technologies converge in the Galaxy S26 series \u2014 reinforcing the company\u2019s continued leadership in mobile.<\/p>\n

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\"\"\u25b2 The Heritage Wall showcases display and camera innovations of the Galaxy S series.<\/p>\n

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MWC 2026 underscored Galaxy AI\u2019s growing role across the ecosystem in reshaping everyday life. As Samsung advances the future of mobile AI, Galaxy will continue delivering innovative experiences in the years ahead.<\/p>\n","protected":false},"excerpt":{"rendered":"The era of smartphones waiting for user commands is over. Mobile AI now understands routines, anticipates intent and…\n","protected":false},"author":2,"featured_media":319489,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[6],"tags":[85,46,125],"class_list":{"0":"post-319488","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-technology","8":"tag-il","9":"tag-israel","10":"tag-technology"},"_links":{"self":[{"href":"https:\/\/www.newsbeep.com\/il\/wp-json\/wp\/v2\/posts\/319488","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.newsbeep.com\/il\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.newsbeep.com\/il\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/il\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/il\/wp-json\/wp\/v2\/comments?post=319488"}],"version-history":[{"count":0,"href":"https:\/\/www.newsbeep.com\/il\/wp-json\/wp\/v2\/posts\/319488\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/il\/wp-json\/wp\/v2\/media\/319489"}],"wp:attachment":[{"href":"https:\/\/www.newsbeep.com\/il\/wp-json\/wp\/v2\/media?parent=319488"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.newsbeep.com\/il\/wp-json\/wp\/v2\/categories?post=319488"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.newsbeep.com\/il\/wp-json\/wp\/v2\/tags?post=319488"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}