\u201cSubsequent violations will result in a permanent suspension from the program. This will be flagged to us by any post with a Community Note or if the content contains meta data (or other signals) from generative AI tools,\u201d Bier continued.<\/p>\n
It\u2019s not immediately clear whether there will be requirements for how large a disclosure may need to appear and whether it needs to be embedded into the video or can be merely included in the text of a tweet. There are plenty of loopholes that X accounts use for impersonation, like making a username so long that the word \u201cparody\u201d only appears if you click through to view a given account\u2019s profile. The potential loopholes here also seem endless.<\/p>\n
U.S.-Iran War fakery <\/p>\n
Fake photos and videos have gotten millions of views in recent days, ever since the U.S. and Israel launched a war in Iran that has killed Supreme Leader Ayatollah Ali Khamenei and a large number<\/a> of other Iranian officials. And until Tuesday it showed no signs of slowing down.<\/p>\n One of the fake images included a U.S. fighter pilot who was shot down and supposedly mistaken for an Iranian by a Kuwaiti man with a pipe<\/a>. The image includes the SynthID watermark from Google, meaning it was created using one of Google\u2019s generative AI products.<\/p>\n If you look closely, the people in the image are also missing some fingers<\/a>, a classic sign of fakery by AI.<\/p>\n Several<\/a> different<\/a> accounts<\/a> on X have also shared footage that purports to show Tel Aviv, Israel, getting bombarded with rockets.<\/p>\n But the video has several big red flags that indicate it\u2019s been generated with AI, according to BBC disinformation tracker Shayan Sardarizadeh<\/a>. The most glaring might be the cars on the street, which are in bizarre shapes and don\u2019t look like real cars. <\/p>\n But there\u2019s also the audio, which includes someone off-camera saying \u201cTel Aviv, I can\u2019t believe this,\u201d in an unnatural way that\u2019s just a little too perfect if you\u2019re trying to spread fake information about a specific location.<\/p>\n Many X users have asked xAI\u2019s Grok whether the video is real and it seems to be consistently responding that it is. One user who shared the video even insisted that it must be real because Grok said so.<\/p>\n #ULTIMAHORA<\/a> Y si, si es real, si gustan chequen con @grok<\/a>\u2026 pic.twitter.com\/oypZhe0OrE<\/a><\/p>\n \u2014 La Catrina Norte\u00f1a (@catrina_nortena) March 3, 2026<\/a><\/p>\n But Grok is an awful fact-checker and can\u2019t be relied upon to tell you whether a video is real, just as it shouldn\u2019t be used for anything involving World War II history. This is MechaHitler himself, after all.<\/p>\n Mislabeled videos <\/p>\n One question that hasn\u2019t been answered by X is whether misleading images and videos that aren\u2019t necessarily created with AI will be demonetized. Because there are plenty of other ways to mislead people on social media in a time of war.<\/p>\n A popular fake video that\u2019s gone viral also purported to show the U.S. embassy in Saudi Arabia going up in flames. The embassy was indeed hit by two Iranian drones on Monday, according to the New York Times<\/a>, but that\u2019s not what\u2019s depicted in the video.<\/p>\n BREAKING \ud83d\udea8<\/p>\n EXPLOSIONS REPORTED AT THE US EMBASSY IN RIYADH, SAUDI ARABIA pic.twitter.com\/eMQVdDICol<\/a><\/p>\n \u2014 Iran Times (@IranTimes9) March 3, 2026<\/a><\/p>\n \u00a0<\/p>\n In reality, the video above is about a month old at minimum, having been posted to YouTube on Feb. 6<\/a>. It has nothing to do with the current war. While the video appears to be real, it\u2019s being misrepresented as something that happened recently.<\/p>\n Another video was captioned \u201cAn Iranian plane VS a US ship. I can watch this all day,\u201d racking up over seven million views. It\u2019s actually footage from a video game. Is creating a video clip of game footage and presenting it as current events going to qualify X users for demonetization? There\u2019s no sign that it was created using AI, which is the only thing Bier mentioned in his tweet Tuesday.<\/p>\n An Iranian plane VS a US ship.<\/p>\n I can watch this all day \ud83d\ude02 pic.twitter.com\/qjLH2rA8V1<\/a><\/p>\n \u2014 Joel Fischer \ud83c\uddfa\ud83c\uddf8 (@realJoelFischer) March 1, 2026<\/a><\/p>\n Still another video that gained significant attention supposedly showed the \u201cCIA headquarters\u201d in Dubai with smoke billowing out of it after being hit by Iran. An account that frequently posts disinformation<\/a> falsely claimed that authorities in the UAE were arresting anyone who shared the footage. But the footage is actually from 2015.<\/p>\n Footage of CIA headquarters in Dubai targeted this morning by Iran, have emerged.<\/p>\n UAE is arresting those releasing the footage. But they can\u2019t hide this. pic.twitter.com\/K3iPuvH4WU<\/a><\/p>\n \u2014 Syrian Girl (@Partisangirl) March 1, 2026<\/a><\/p>\n Supposedly respectable people can get caught up in sharing these fake images and videos, as we\u2019ve seen repeatedly in just the past few days. Fox News host Bret Baier shared<\/a> the fake embassy video and Texas Gov. Greg Abbott shared<\/a> the video game footage, though both deleted their tweets.<\/p>\n Hotbed of disinformation <\/p>\n X is ground zero for fake photos and videos whenever news breaks, whether about war or any other topic. Elon Musk helped make the disinformation problem worse after he bought Twitter in late 2022, inviting back conspiracy theorists who had previously been banned on the site and stripping so-called legacy verification checkmarks that helped give users a sense of who they could trust. And then generative AI technology made the problem even worse.<\/p>\n Musk also introduced the creator revenue sharing program that created incentives for users to get the most attention, whether something was true or not. And Musk himself often shares things that aren\u2019t true or are AI, like video of Sydney Sweeney<\/a> to promote Grok.<\/p>\n Musk hasn\u2019t weighed in personally on the new policy to demonetize accounts that share AI content without disclosure.<\/p>\n Musk\u2019s own incentives <\/p>\n Far-right commentator Matt Walsh thought the new X policy didn\u2019t go far enough. \u201cWhy not suspend anyone who shares any AI content without disclosing that it\u2019s AI?\u201d Walsh asked in a tweet Tuesday<\/a>.<\/p>\n The answer is likely because Musk envisions a world where everything consumers watch on X is AI-generated. The billionaire has said as much in several discussions, including with podcaster Joe Rogan late last year.<\/p>\n \u201cMost of what people consume in five or six years, maybe sooner than that, will be just AI-generated content. So music, videos\u2026\u201d Musk said while trailing off.<\/p>\n Musk thinks this version of the future is what people really want\u2014fake content that caters to your desires\u2014because he\u2019s so detached from humanity.<\/p>\n As he told Joe Rogan: \u201cMost of what people consume in five or six years, maybe sooner than that, will be just AI-generated content. So music, videos\u2026\u201d<\/p>\n [image or embed]<\/a><\/p>\n \u2014 Matt Novak (@paleofuture.bsky.social<\/a>) November 8, 2025 at 8:27 AM<\/a><\/p>\n What about the political actors sharing fakes? <\/p>\n It seems like a good step to demonetize accounts that are sharing AI footage on X that\u2019s not appropriately labeled, even if it\u2019s a very modest move. But that will only disincentivize users who are sharing because they\u2019re trying to rack up views for financial gain.<\/p>\n What about accounts that are sharing for different reasons, like trying to influence public opinion or betting markets outside of X\u2019s control? Or what if they\u2019re sharing just to stir shit? Because in the age of AI, there\u2019s basically no hurdle for creating an endless supply of fake content, as Bier seemed to acknowledge on Tuesday.<\/p>\n \u201cDuring times of war, it is critical that people have access to authentic information on the ground. With today\u2019s AI technologies, it is trivial to create content that can mislead people,\u201d Bier tweeted.<\/p>\n X didn\u2019t respond to questions emailed Tuesday, which isn\u2019t a surprise. The company has a history of being hostile to journalists since Musk purchased Twitter. Gizmodo will update this article if we hear back.<\/p>\n ![\"AI-generated](\"https:\/\/www.newsbeep.com\/il\/wp-content\/uploads\/2026\/03\/fake-fighter-pilot.jpg\")
AI-generated image that went viral purporting to show an American fighter pilot shot down in Kuwait. Image: X <\/p>\n
\ud83d\udea8 CASTIGA IR\u00c1N CON FURIA A TEL AVIV<\/p>\n