smartphones<\/a> had become “kind of boring”, with only incremental improvements in batteries, screens and cameras.<\/p>\nThe Phone (4a), available in pink and blue as well as black and white, and Phone (4a) Pro, available in pink, black and silver, will retail at 349 pounds or 349 euros, and 499 pounds or 479 euros, respectively.<\/p>\n
Both \u200cphones feature improved cameras and the \u2060company’s signature glyph interface, a system of LED lights on the back.<\/p>\n
Headphone (a) has up to five days of battery life and integrated physical controls in \u2060the ear cups, the company said. It will be available in pink, yellow, black and white, priced at 149 pounds, $199 and 159 euros.<\/p>\n
“We’re giving our portfolio a splash of colour and secondly we’re advancing some \u200bof our \u200bAI initiatives,” Pei said.<\/p>\n
“We started Nothing to break that \u200bmonotony and make tech more fun,” \u200che said in an interview.<\/p>\n
Nothing’s first phone in 2022 stood out in a sea of similar Android devices with its transparent design and distinctive backlit glyph features.<\/p>\n
Pei said the company was building scale and capability so it could launch more novel AI-focused products.<\/p>\n
“We cannot just create audio products and smartphones because those are basically already solved problems,” he said.<\/p>\n
“I think we need to usher in a \u200cnew wave of human-computer interaction. That will be the \u200bnext step for us.”<\/p>\n
The company, which raised $200 million at a $1.3 \u200bbillion valuation last year, plans to spin \u200boff its India-focused, budget-oriented devices brand called CMF.<\/p>\n
Pei said Nothing was considering \u200clisting that business, but had not made \u200ba firm decision. “India has one \u200bof the most active capital markets in the world,” he said.<\/p>\n
He said Nothing itself would be IPO-ready by the end of 2028, though the target was “more like an internal call \u200bto arms to just get \u200cour act together, build all the structures we need”.<\/p>\n
“Whether we pull the trigger or \u200bnot really depends on the market conditions and our plans at that time,” he \u200bsaid.<\/p>\n
(Reporting by Paul Sandle. Editing by Mark Potter)<\/p>\n","protected":false},"excerpt":{"rendered":"LONDON, March 5 (Reuters) – Nothing, the smartphone maker founded in London by Carl Pei, launched new mid-tier…\n","protected":false},"author":2,"featured_media":323764,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[16],"tags":[128939,85,46,321,125],"class_list":{"0":"post-323763","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-mobile","8":"tag-carl-pei","9":"tag-il","10":"tag-israel","11":"tag-mobile","12":"tag-technology"},"_links":{"self":[{"href":"https:\/\/www.newsbeep.com\/il\/wp-json\/wp\/v2\/posts\/323763","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.newsbeep.com\/il\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.newsbeep.com\/il\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/il\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/il\/wp-json\/wp\/v2\/comments?post=323763"}],"version-history":[{"count":0,"href":"https:\/\/www.newsbeep.com\/il\/wp-json\/wp\/v2\/posts\/323763\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/il\/wp-json\/wp\/v2\/media\/323764"}],"wp:attachment":[{"href":"https:\/\/www.newsbeep.com\/il\/wp-json\/wp\/v2\/media?parent=323763"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.newsbeep.com\/il\/wp-json\/wp\/v2\/categories?post=323763"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.newsbeep.com\/il\/wp-json\/wp\/v2\/tags?post=323763"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}