{"id":325401,"date":"2026-03-06T18:43:07","date_gmt":"2026-03-06T18:43:07","guid":{"rendered":"https:\/\/www.newsbeep.com\/il\/325401\/"},"modified":"2026-03-06T18:43:07","modified_gmt":"2026-03-06T18:43:07","slug":"ben-affleck-sells-his-ai-postproduction-startup-to-netflix-ai-artificial-intelligence","status":"publish","type":"post","link":"https:\/\/www.newsbeep.com\/il\/325401\/","title":{"rendered":"Ben Affleck sells his AI postproduction startup to Netflix | AI (artificial intelligence)"},"content":{"rendered":"

Ben Affleck has sold his artificial intelligence company to Netflix in a surprise deal, saying he had been driven to embrace a technology that had initially \u201creally scared\u201d him.<\/p>\n

Netflix has acquired the postproduction startup InterPositive from the Oscar-winning actor, director, producer and screenwriter for an undisclosed sum.<\/p>\n

Affleck had kept InterPositive below the radar and had previously played down AI\u2019s creative abilities. This year, he told the podcaster Joe Rogan he did not think the technology would be able to \u201cwrite anything meaningful\u201d or make films \u201cfrom whole cloth\u201d.<\/p>\n

However, in a video announcing the transaction<\/a>, the Good Will Hunting and Gone Girl actor said he had moved from being scared of AI\u2019s potential impact when he first encountered the technology to viewing it as a \u201creally meaningful innovation\u201d.<\/p>\n

Affleck said InterPositive did not provide video generation tools such as Google\u2019s Veo3 or OpenAI\u2019s Sora<\/a> \u2013 it was \u201cnot about text prompting or generating something from nothing\u201d \u2013 but instead helped in the post-production process.<\/p>\n

InterPositive tools are trained on a film or TV production\u2019s own footage, or dailies, and helps deal with issues such as reframing shots, adjusting incorrect lighting and removing the wires from stunt performers, said Affleck.<\/p>\n

The media industry is warming to the idea of using AI for content and storytelling, in a significant pivot from Hollywood\u2019s earlier concerns about the technology challenging creative jobs and intellectual property rights.<\/p>\n

Late last year, Disney announced plans to allow OpenAI to use characters from the media and entertainment company\u2019s Star Wars, Pixar and Marvel franchises in the Sora AI video generator.<\/p>\n

Announcing the acquisition of InterPositive, Bela Bajaria, Netflix\u2019s chief content officer, said: \u201cWe believe new tools should expand creative freedom, not constrain it or replace the work of writers, directors, actors, and crews.\u201d<\/p>\n

Last month, Netflix backed out of a high-stakes race<\/a> to acquire Warner Bros Discovery\u2019s studio and streaming assets after Paramount Skydance\u2019s rival bid was deemed as superior. Netflix had offered $82.7bn (\u00a362bn).<\/p>\n

Affleck, who directed the Oscar-winning film Argo, founded InterPositive in 2022 by creating an AI model trained to understand visual logic and editorial consistency, while maintaining cinematic rules under real-world production challenges such as missing shots or incorrect lighting.<\/p>\n

\u201cWe also built in restraints to protect creative intent, so the tools are designed for responsible exploration while keeping creative decisions in the hands of artists,\u201d He said.<\/p>\n

Affleck will be joining Netflix as a senior advisor as part of the deal.<\/p>\n","protected":false},"excerpt":{"rendered":"Ben Affleck has sold his artificial intelligence company to Netflix in a surprise deal, saying he had been…\n","protected":false},"author":2,"featured_media":325402,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[20],"tags":[345,343,344,85,46,125],"class_list":{"0":"post-325401","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-artificial-intelligence","8":"tag-ai","9":"tag-artificial-intelligence","10":"tag-artificialintelligence","11":"tag-il","12":"tag-israel","13":"tag-technology"},"_links":{"self":[{"href":"https:\/\/www.newsbeep.com\/il\/wp-json\/wp\/v2\/posts\/325401","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.newsbeep.com\/il\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.newsbeep.com\/il\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/il\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/il\/wp-json\/wp\/v2\/comments?post=325401"}],"version-history":[{"count":0,"href":"https:\/\/www.newsbeep.com\/il\/wp-json\/wp\/v2\/posts\/325401\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/il\/wp-json\/wp\/v2\/media\/325402"}],"wp:attachment":[{"href":"https:\/\/www.newsbeep.com\/il\/wp-json\/wp\/v2\/media?parent=325401"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.newsbeep.com\/il\/wp-json\/wp\/v2\/categories?post=325401"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.newsbeep.com\/il\/wp-json\/wp\/v2\/tags?post=325401"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}