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Netflix, Inc. shares are trading relatively flat on Thursday after the firm said it acquired filmmaking technology company InterPositive, founded by American actor\u00a0Ben Affleck.<\/p>\n
Financial terms of the deal were not disclosed. The move highlights Netflix’s push to develop creator-focused artificial intelligence tools for film production.<\/p>\n
The development comes amid a competitive battle between\u00a0Netflix\u00a0and Paramount Skydance Corporation to acquire media giant Warner Bros. Discovery, Inc., which is\u00a0nearing an end\u00a0with Paramount emerging victorious with a $31 per share bid.<\/p>\n
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The company said the acquisition brings InterPositive’s entire team to Netflix and adds Affleck as a senior advisor.<\/p>\n
The initiative centers on AI tools designed for filmmakers rather than replacing creative roles.<\/p>\n
In a release dated January 20, Netflix said it ended the fourth quarter with gross debt of $14.5 billion and cash and cash equivalents of $9 billion.<\/p>\n
Netflix said InterPositive builds artificial intelligence systems tailored for real production environments. The technology aims to support editing workflows, lighting adjustments and scene continuity.<\/p>\n
The company said these tools focus on assisting creative teams while protecting artistic control. Netflix has long combined engineering capabilities with storytelling expertise to support film and television creators.<\/p>\n
Trending:\u00a0Disney Was Built on Character IP \u2014 This Pre-IPO Company Is Using the Same Playbook<\/a><\/p>\n InterPositive’s platform emerged from research on how artificial intelligence could function inside real movie production settings. Affleck said he began studying AI’s influence on filmmaking several years ago.<\/p>\n He observed early systems struggled with cinematic nuance and practical production challenges. That gap inspired his team to design software that understands filmmaking processes.<\/p>\n Affleck described the project as an effort to ensure technology enhances storytelling rather than replacing creative judgment.<\/p>\n “In 2022, I spent a lot of time observing the early rise of AI in production,” Affleck said. “For artists to apply these tools towards telling the stories we dedicate our lives to, they need to be purpose-built to represent and protect all the qualities that make a great story.”<\/p>\n The team developed specialized datasets captured on controlled soundstages that mirrored real productions.<\/p>\n Affleck said the tools deliberately avoid replicating performances. Instead, they focus on techniques that help directors and editors maintain narrative continuity.<\/p>\n See Also:\u00a0This Under-$1 Pre-IPO AI Company Is Still Open to Retail Investors \u2014 Learn More<\/a><\/p>\n Elizabeth Stone, Netflix chief product and technology officer, said the collaboration aligns with the company’s philosophy on artificial intelligence.<\/p>\n “Our approach to AI has always been focused on meaningfully serving the needs of the creative community and our members,” Stone said.<\/p>\n She added that the InterPositive team shares Netflix’s belief that technology should empower storytellers rather than replace them.<\/p>\n Bela Bajaria, Netflix chief content officer, said the company prioritizes creative trust with filmmakers and showrunners.<\/p>\n “Our relationship with artists has always been grounded in trust,” Bajaria said.<\/p>\n She said the partnership continues a tradition for which creators guide technological innovation within the entertainment industry.<\/p>\n Read Next:\u00a0It\u2019s no wonder Jeff Bezos holds over $250 million in art \u2014 this alternative asset has outpaced the S&P 500 since 1995, delivering an average annual return of 11.4%. Here\u2019s how everyday investors are getting started.<\/a><\/p>\n Up Next: Transform your trading with Benzinga Edge’s one-of-a-kind market trade ideas and tools. Click now to access unique insights<\/a> that can set you ahead in today’s competitive market.<\/p>\n Get the latest stock analysis from Benzinga:<\/p>\n This article Netflix Buys Ben Affleck’s AI Filmmaking Startup InterPositive<\/a> originally appeared on Benzinga.com<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"Netflix, Inc. shares are trading relatively flat on Thursday after the firm said it acquired filmmaking technology company…\n","protected":false},"author":2,"featured_media":328266,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[8],"tags":[343,8128,146,107951,85,162121,46,400,162122],"class_list":["post-328265","post","type-post","status-publish","format-standard","has-post-thumbnail","category-entertainment","tag-artificial-intelligence","tag-ben-affleck","tag-entertainment","tag-film-production","tag-il","tag-interpositive","tag-israel","tag-netflix","tag-paramount-skydance-corporation"],"_links":{"self":[{"href":"https:\/\/www.newsbeep.com\/il\/wp-json\/wp\/v2\/posts\/328265","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.newsbeep.com\/il\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.newsbeep.com\/il\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/il\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/il\/wp-json\/wp\/v2\/comments?post=328265"}],"version-history":[{"count":0,"href":"https:\/\/www.newsbeep.com\/il\/wp-json\/wp\/v2\/posts\/328265\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/il\/wp-json\/wp\/v2\/media\/328266"}],"wp:attachment":[{"href":"https:\/\/www.newsbeep.com\/il\/wp-json\/wp\/v2\/media?parent=328265"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.newsbeep.com\/il\/wp-json\/wp\/v2\/categories?post=328265"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.newsbeep.com\/il\/wp-json\/wp\/v2\/tags?post=328265"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}