An industry veteran with more than a decade of fintech experience has launched a new advice firm designed to bridge the gap between traditional wealth management and digital-only platforms.<\/p>\n
Will Lenehan, a chartered financial planner based in Harrogate, has founded Life Plan Partners to serve professionals, business owners and individuals across Yorkshire.<\/p>\n
The firm combines technology-enabled financial planning tools with relationship-led, personalised advice.<\/p>\n
Lenehan started his career at Open Money, the digital advice venture created by the co-founder of MoneySuperMarket and a co-founder of Tatton Asset Management.<\/p>\n
There, he helped scale the business to around 100 staff with \u00a3200m worth of assets under management, delivering regulated advice to thousands of UK clients.<\/p>\n
He later led the launch of an FCA-authorised digital investment firm backed by the founder of WeBuyAnyCar and ITV.<\/p>\n
Lenehan said: \u201cMy experiences have highlighted a structural weakness in the market.<\/p>\n
\u201cTechnology can dramatically improve transparency and efficiency in financial services, but when people are making significant decisions about pensions, investments, retirement or selling a business, they still want an individual involved who they trust.<\/p>\n
\u201cAt the other end of the spectrum, traditional advice can feel slow and opaque. Our model sits between those two worlds.\u201d<\/p>\n
Life Plan Partners uses digital onboarding, planning software and transparent reporting tools, with a dedicated adviser at the centre of each client relationship.<\/p>\n
The firm is targeting an average household investment level of around \u00a3300,000 and expects to reach \u00a315m in assets under management within its first year.<\/p>\n