\t\t\t\t\t\t![\"Olfactory](\"https:\/\/wwd.com\/wp-content\/themes\/vip\/pmc-wwd-2021\/assets\/public\/lazyload-fallback.gif\")
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\t\t\t\t\tOlfactory Signals is a salon that offers an immersive experience exploring connections between smell, art, memory and emotion.<\/p>\n
\t\t\t\t\t\t\t\t\tMicka\u00ebl Llorca<\/p>\n
\n\tA bridge between design and other creative sectors, Matter and Shape<\/a>\u00a0is the brainchild of Matthieu Pinet, who launched it as an online platform. Having joined\u00a0trade show<\/a>\u00a0organizer WSN in 2022 as managing director of Salon de la Lingerie and Interfili\u00e8re, he decided to turn it into a physical salon.<\/p>\n \n\tSince the launch in 2024, the salon\u2019s creative direction has been shaped by Dan Thawley, the former editor in chief of A Magazine Curated By. Thawley told WWD that he recognized that the traditional trade show<\/a> model is in rapid evolution and creating a sense of diversity and dialogue is key for the future. The third edition explored the theme of\u00a0scale, understood as the relationship between objects, bodies\u00a0and spaces.<\/p>\n \t\t\t\t\t\t \t\t\t\t\tRedduo founders Andrea Rosso and Fabiola Di Virgilio presented Glowtile, a\u00a0modular lighting system\u00a0designed by Redduo for Leucos.<\/p>\n \t\t\t\t\t\t\t\t\tLars Bronset<\/p>\n \n\t\u201cWe want to represent both big and small players and show industrial design next to one-of-a-kind collectibles and make sure that that does feel like the way people actually build up their homes\u2026objects that could come from a gallery but could also come from an industrial producer or even from Zara Home,\u201d Thawley explained.<\/p>\n \n\tHere are some of the event\u2019s distinguishing qualities.<\/p>\n \t\tIt\u2019s Niche and Curated\t<\/p>\n \n\t\u201cWithin an enclosed, atmospheric space, visitors are invited to discover my collections in an intimate way. The installation reveals objects, dinnerware and lighting, offering a new perspective on my design universe,\u201d designer Demeulemeester said.<\/p>\n \n\tAt the fair, Demeulemeester unveiled a collection of objects with Belgian design brand Serax, with which she has collaborated since 2019. An immersive project conceived as a black box, the installation revealed objects, dinnerware and lighting as if emerging from darkness, emphasizing materiality, contrast and emotion, and offering a new perspective on Demeulemeester\u2019s distinctive design universe.<\/p>\n \t\t\t\t\t\t \t\t\t\t\tAnn Demeulemeester unveiled a collection of objects with Belgian design brand Serax.<\/p>\n \t\t\t\t\t\t\t\t\tCelia Spenard<\/p>\n \t\tIt\u2019s Intimate\t<\/p>\n \n\t\u201cIt\u2019 not big or loud\u2026it\u2019s a place and a space that allows for conversation and dialogue,\u201d <\/a>said Paula Gerbase<\/a>, creative director of Georg Jensen.<\/p>\n \n\tGerbase, who stepped into her role at Georg Jensen in 2024, unveiled a collection of reissued archive jewelry.<\/p>\n \n\tNamed The Collector, 11 jewelry pieces drawn from Georg Jensen\u2019s Copenhagen archive were originally crafted by pioneering female artist-makers who joined the house in the latter half of the 20th century. The jewelry was presented alongside works by the original artist-makers, including Kim Naver, Nanna Ditzel and Vivianna Torun B\u00fclow-H\u00fcbe, offering deeper insight into their individual practices and artistic legacies.<\/p>\n \n\t\u201cI felt like this is the right space to honor this collection and these female makers that were in the \u201960s honored by Georg Jensen by being invited to simply create,\u201d she said.<\/p>\n \t\t\t\t\t\t \t\t\t\t\tPaula Gerbase, creative director of Georg Jensen.<\/p>\n \t\t\t\t\t\t\t\t\tPeter Vinther\/Courtesy of Georg Jensen<\/p>\n \t\tThe Crowd Is Influential\t<\/p>\n \n\t\u201cThere are really high-end, intellectual, quality exhibitors here. On one end, you have Lobmeyr\u00a0and on the other Herzog & de Meuron \u2014 those are my adjacencies,\u201d said Leslie Johnsen, a fashion world veteran and American living in France, who presented her home offerings from Chapelle Industries, which launched earlier this year. The atelier works with European artisans and craft preservationists with rare patrimonial savoir-faire, to make everything from linens to accessories like hooks and knife holders enhanced with gold leaf detailing.<\/p>\n \t\t\t\t\t\t \t\t\t\t\t Chapelle Industries<\/p>\n \t\t\t\t\t\t\t\t\tcourtesy of Chapelle Industries<\/p>\n \t\tAn Intimate Ecosystem\t<\/p>\n \n\t\u201cWhat feels really nice about Matter and Shape, or at least how I feel, is it\u2019s quite like a community,\u201d said Milan-based designer and artist Conie Vallese<\/a>, who recently worked with Fendi for its Design Miami 2025 project Fonderia Fendi. \u201cThere is a connection in that sense of togetherness. For me, the ecosystem is important.\u201d<\/p>\n \t\t\t\t\t\t \t\t\t\t\tConie Vallese inside the Fonderia Fendi booth at Design Miami.<\/p>\n \t\t\t\t\t\t\t\t\tCourtesy of Robin Hill<\/p>\n \t\tThe Fashion Draw\t<\/p>\n \n\t\u201cIt sounded interesting.\u2026A design salon happening at the same time as fashion week. It just made sense. It\u2019s a design audience, which is also design-savvy in terms of interiors<\/a>,\u201d said Johannes Sch\u00f6n,\u00a0director of brand and cultural strategy for Canadian research studio Bocci. For the event, Bocci founder Omer Arbel and his outlets and components firm 22 System teamed with Harry Nuriev\u2019s Paris-based design studio\u00a0Crosby Studios<\/a>\u00a0and the debut of a new functional piece of art, punctuated by pluggable objects that define new generations: a Hello Kitty candy tin and Bicycle playing cards among them. Named \u201cPlug-It,\u201d the piece was reimagined as a living system, reflecting on how contemporary spaces are powered, inhabited and continuously reconfigured.<\/p>\n \t\t\t\t\t\t \t\t\t\t\tHarry Nuriev pictured with \u201cPlug It,\u201d a collaboration between Crosby Studios and Bocci\u2019s 22 System.<\/p>\n \t\t\t\t\t\t\t\t\tJenya Filatova<\/p>\n \t\tThe Retail Community\t<\/p>\n \n\tMatter and Shape was also a way to catch fashion retailers looking to expand their lifestyle and home sections, commented exhibitors.<\/p>\n \n\t\u201cThe response was positive,\u201d said Carlos Tavares, who manages Tavares 1922, a historic Portuguese fine jewelry brand, with his sister Ana. The family showcased pieces from its \u201cShell\u201d table collection made with shells collected at local beaches. Tavares said through Matter and Shape the family-run firm made connections with Harvey Nichols and retailers in the U.S. and the Middle East.<\/p>\n \t\t\t\t\t\t \t\t\t\t\tTableware by Tavares 22.<\/p>\n \t\t\t\t\t\t\t\t\tMicka\u00ebl Llorca<\/p>\n \n\tThe architectural framework of the event was envisaged by London-New York City studio JA Projects. Cross-cultural dialogue was abuzz through the two pavilions, where passersby included media names like Dazed Media cofounder Jefferson Hack and French design pioneer Thierry Lemaire. <\/a><\/p>\n \n\t\u201cLooking ahead, organizers are focused on creating cultural dialogue and bringing unexpected entities together,\u201d Thawley said.<\/p>\n \n\t\u201cThat might mean a heritage company being revisited by a young designer or doing something differently to show their work in a new light. It may be a new brand that needs to break onto the scene in a different way and is looking at different methods [other] than the traditional route of showing alone, doing a gallery show, or [is] looking to break through the noise of bigger events like Salone del Mobile.Milano.\u201d\u00a0<\/p>\n","protected":false},"excerpt":{"rendered":"While major fashion brands showcased their fall ready-to-wear collections in Paris, a design event three years in the…\n","protected":false},"author":2,"featured_media":332142,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[8],"tags":[26700,146,7506,78819,85,1337,46,154052],"class_list":["post-332141","post","type-post","status-publish","format-standard","has-post-thumbnail","category-entertainment","tag-balenciaga","tag-entertainment","tag-exhibition","tag-givenchy","tag-il","tag-interiors","tag-israel","tag-trade-show"],"_links":{"self":[{"href":"https:\/\/www.newsbeep.com\/il\/wp-json\/wp\/v2\/posts\/332141","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.newsbeep.com\/il\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.newsbeep.com\/il\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/il\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/il\/wp-json\/wp\/v2\/comments?post=332141"}],"version-history":[{"count":0,"href":"https:\/\/www.newsbeep.com\/il\/wp-json\/wp\/v2\/posts\/332141\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/il\/wp-json\/wp\/v2\/media\/332142"}],"wp:attachment":[{"href":"https:\/\/www.newsbeep.com\/il\/wp-json\/wp\/v2\/media?parent=332141"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.newsbeep.com\/il\/wp-json\/wp\/v2\/categories?post=332141"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.newsbeep.com\/il\/wp-json\/wp\/v2\/tags?post=332141"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}<\/p>\n<\/p>\n<\/p>\n<\/p>\n<\/p>\n<\/p>\n<\/p>\n