{"id":333523,"date":"2026-03-11T13:00:07","date_gmt":"2026-03-11T13:00:07","guid":{"rendered":"https:\/\/www.newsbeep.com\/il\/333523\/"},"modified":"2026-03-11T13:00:07","modified_gmt":"2026-03-11T13:00:07","slug":"xais-macrohard-stalls-as-tesla-ramps-up-a-similar-ai-agent-effort","status":"publish","type":"post","link":"https:\/\/www.newsbeep.com\/il\/333523\/","title":{"rendered":"XAI&#8217;s Macrohard Stalls As Tesla Ramps up a Similar AI Agent Effort"},"content":{"rendered":"<p>Macrohard, XAI&#8217;s ambitious AI agent project, has stalled following leadership shake-ups and suspension of a data project involving 600 contractors, people familiar with the situation told Business Insider.<\/p>\n<p>At the same time, Musk&#8217;s other company, <a target=\"_self\" class=\"\" href=\"https:\/\/www.businessinsider.com\/tesla-history-founders\" data-track-click=\"{&quot;element_name&quot;:&quot;body_link&quot;,&quot;event&quot;:&quot;tout_click&quot;,&quot;index&quot;:&quot;bi_value_unassigned&quot;,&quot;product_field&quot;:&quot;bi_value_unassigned&quot;}\" rel=\"nofollow noopener\">Tesla<\/a>, has been ramping up its own AI agent project called &#8220;Digital Optimus,&#8221; according to workers.<\/p>\n<p>CEO Elon Musk <a target=\"_self\" class=\"\" href=\"https:\/\/www.businessinsider.com\/elon-musk-recreate-microsoft-software-companies-macrohard-with-ai-2025-8\" data-track-click=\"{&quot;element_name&quot;:&quot;body_link&quot;,&quot;event&quot;:&quot;tout_click&quot;,&quot;index&quot;:&quot;bi_value_unassigned&quot;,&quot;product_field&quot;:&quot;bi_value_unassigned&quot;}\" rel=\"nofollow noopener\">announced Macrohard<\/a> \u2014 a tongue-in-cheek reference to &#8220;Microsoft&#8221; \u2014 in August. Since &#8220;software companies like Microsoft do not themselves manufacture any physical hardware, it should be possible to simulate them entirely with AI,&#8221; <a target=\"_blank\" href=\"https:\/\/x.com\/elonmusk\/status\/1958852874236305793\" data-track-click=\"{&quot;click_type&quot;:&quot;other&quot;,&quot;element_name&quot;:&quot;body_link&quot;,&quot;event&quot;:&quot;outbound_click&quot;}\" rel=\" nofollow\">he said on X at the time<\/a>. The effort has aimed to build an AI white-collar worker.<\/p>\n<p>Macrohard has been considered one of xAI&#8217;s core projects, alongside Grok Code and Grok Imagine.<\/p>\n<p>Since its launch, Macrohard has shuffled between a number of leaders and faced difficulty scaling up, according to company insiders.<\/p>\n<p>Two Macrohard leaders left the company in February, people with knowledge of the departures said.<\/p>\n<p>During an all-hands meeting shortly thereafter, Musk <a target=\"_self\" href=\"https:\/\/www.businessinsider.com\/elon-musk-xai-all-hands-new-structure-recording-2026-2\" data-track-click=\"{&quot;element_name&quot;:&quot;body_link&quot;,&quot;event&quot;:&quot;tout_click&quot;,&quot;index&quot;:&quot;bi_value_unassigned&quot;,&quot;product_field&quot;:&quot;bi_value_unassigned&quot;}\" rel=\"nofollow noopener\">announced<\/a> that xAI cofounder Toby Pohlen would oversee the project. <a target=\"_self\" class=\"\" href=\"https:\/\/www.businessinsider.com\/xai-founding-member-extremely-hardcore-grok-debut-2026-3\" data-track-click=\"{&quot;element_name&quot;:&quot;body_link&quot;,&quot;event&quot;:&quot;tout_click&quot;,&quot;index&quot;:&quot;bi_value_unassigned&quot;,&quot;product_field&quot;:&quot;bi_value_unassigned&quot;}\" rel=\"nofollow noopener\">Pohlen announced his exit<\/a> 16 days later.<\/p>\n<p>He had faced pressure from Musk regarding the project&#8217;s development, although <a target=\"_self\" href=\"https:\/\/www.businessinsider.com\/elon-musk-xai-all-hands-new-structure-recording-2026-2\" data-track-click=\"{&quot;element_name&quot;:&quot;body_link&quot;,&quot;event&quot;:&quot;tout_click&quot;,&quot;index&quot;:&quot;bi_value_unassigned&quot;,&quot;product_field&quot;:&quot;bi_value_unassigned&quot;}\" rel=\"nofollow noopener\">Musk also expressed displeasure<\/a> with the team&#8217;s progress in the months before he took over.<\/p>\n<p>Pohlen declined to comment.<\/p>\n<p>Musk and representatives for xAI and Tesla did not respond to requests for comment.<\/p>\n<p>Nearly two dozen xAI engineers identified themselves as working on Macrohard via X or LinkedIn. Most have left the company or shifted to a different team in recent months, including more than a dozen departures in the past month alone.<\/p>\n<p>It&#8217;s unclear how many people remain assigned to the project.<\/p>\n<p>Enter Tesla<\/p>\n<p>In recent weeks, some employees were told some Macrohard work would shift to <a target=\"_self\" class=\"\" href=\"https:\/\/www.businessinsider.com\/ashok-elluswamy-tesla-autopilot-elon-musk-ai-2025-10\" data-track-click=\"{&quot;element_name&quot;:&quot;body_link&quot;,&quot;event&quot;:&quot;tout_click&quot;,&quot;index&quot;:&quot;bi_value_unassigned&quot;,&quot;product_field&quot;:&quot;bi_value_unassigned&quot;}\" rel=\"nofollow noopener\">Tesla&#8217;s Autopilot team<\/a>, along with some of Macrohard&#8217;s computing capacity, insiders said.<\/p>\n<p>Tesla has also been working on an AI agent known internally as &#8220;Digital Optimus,&#8221; a nod to the <a target=\"_self\" class=\"\" href=\"https:\/\/www.businessinsider.com\/tesla-optimus-humanoid-robot-training-elon-musk-2025-11\" data-track-click=\"{&quot;element_name&quot;:&quot;body_link&quot;,&quot;event&quot;:&quot;tout_click&quot;,&quot;index&quot;:&quot;bi_value_unassigned&quot;,&quot;product_field&quot;:&quot;bi_value_unassigned&quot;}\" rel=\"nofollow noopener\">humanoid robot<\/a> Tesla has been building since 2021. The digital version is meant to act as an AI agent that can perform tasks on a computer.<\/p>\n<p>In February, Tesla posted a <a target=\"_blank\" href=\"https:\/\/www.tesla.com\/careers\/search\/job\/ai-engineer-computer-use-agents-digital-optimus-261090\" data-track-click=\"{&quot;click_type&quot;:&quot;other&quot;,&quot;element_name&quot;:&quot;body_link&quot;,&quot;event&quot;:&quot;outbound_click&quot;}\" rel=\" nofollow noopener\">role<\/a> for an AI engineer to work on a computer use agent \u2014 a similar type of agent that xAI&#8217;s Macrohard has focused on \u2014 that can perform tasks like &#8220;autonomous software interaction, code generation, and real-time decision-making.&#8221;<\/p>\n<p>Instead of relying primarily on models that analyze screenshots, which is a common approach for computer-use agents, the team is focusing on real-time control methods. In other words, the AI processes a continuous stream of information and responds, rather than analyzing a frozen image and acting step by step.<\/p>\n<p>The approach is similar to how its Full Self-Driving system processes live video. Musk has repeatedly told xAI employees that the project should emulate Tesla&#8217;s work with Full Self-Driving, which uses video data to help the AI learn to navigate its environment in real time. <\/p>\n<p>Tesla has also used similar techniques in developing its <a target=\"_self\" href=\"https:\/\/www.businessinsider.com\/tesla-musk-optimus-humanoid-robot-training-motion-capture-cameras-2025-8\" data-track-click=\"{&quot;element_name&quot;:&quot;body_link&quot;,&quot;event&quot;:&quot;tout_click&quot;,&quot;index&quot;:&quot;bi_value_unassigned&quot;,&quot;product_field&quot;:&quot;bi_value_unassigned&quot;}\" rel=\"nofollow noopener\">humanoid robot<\/a>.<\/p>\n<p>It marks a different strategy from xAI&#8217;s Macrohard project, which was trained primarily on static images rather than continuous video.<\/p>\n<p>XAI does not currently have any job openings listed for the Macrohard team, according to a review of the company&#8217;s careers page.<\/p>\n<p>A pause on data collection<\/p>\n<p>A <a target=\"_self\" class=\"\" href=\"https:\/\/www.businessinsider.com\/xai-grok-training-bias-woke-idealogy-2025-02\" data-track-click=\"{&quot;element_name&quot;:&quot;body_link&quot;,&quot;event&quot;:&quot;tout_click&quot;,&quot;index&quot;:&quot;bi_value_unassigned&quot;,&quot;product_field&quot;:&quot;bi_value_unassigned&quot;}\" rel=\"nofollow noopener\">data annotation project<\/a> for Macrohard that involved more than 600 AI tutors was paused last month, according to a memo viewed by Business Insider. xAI employs around a thousand contract workers who help hone Grok and teach it to do everything from maintain a conversational tone to generate realistic images.<\/p>\n<p>The workers on the Macrohard project were told to screen record their work and leisure activities in order to train the AI how to emulate their actions and act as a digital agent.<\/p>\n<p>A project lead told workers in early February that researchers had &#8220;discovered many flaws within the model, and would like to make some changes to our model and the way we collect data,&#8221; the memo said. Workers were told at the time that data collection would resume in two to four weeks.<\/p>\n<p>As of this week, the project is still on pause.<\/p>\n<p>Separately, xAI had tutors working to hone the agent&#8217;s ability to act as an AI sales assistant for SpaceX&#8217;s website and a separate project that trained the system on how to use spreadsheets, people with knowledge of the teams said.<\/p>\n<p>Tesla and xAI have collaborated in the past, including on integrating Grok into vehicles. <\/p>\n<p>In January, Tesla announced it had agreed to invest $2 billion in xAI to begin &#8220;evaluating potential AI collaborations between the companies.&#8221;<\/p>\n<p>In a January podcast appearance, Sulaiman Ghori, an <a target=\"_self\" href=\"https:\/\/www.businessinsider.com\/xai-engineer-sulaiman-ghori-leaves-company-relentless-podcast-elon-musk-2026-1\" data-track-click=\"{&quot;element_name&quot;:&quot;body_link&quot;,&quot;event&quot;:&quot;tout_click&quot;,&quot;index&quot;:&quot;bi_value_unassigned&quot;,&quot;product_field&quot;:&quot;bi_value_unassigned&quot;}\" rel=\"nofollow noopener\">xAI engineer who worked on Macrohard<\/a> and has since left the company, compared xAI&#8217;s work to a digital version of Optimus. <\/p>\n<p>Just as the humanoid robot performs physical human actions, he said, the AI agent would be able to perform human actions in a digital environment.<\/p>\n<p>Ghori also mentioned using unused Teslas to power the system in the future as they continued to scale Macrohard.<\/p>\n<p>Do you work for xAI or have a tip? Contact this reporter via email at <a target=\"_blank\" href=\"https:\/\/www.businessinsider.com\/mailto:gkay@businessinsider.com\" data-track-click=\"{&quot;click_type&quot;:&quot;other&quot;,&quot;element_name&quot;:&quot;body_link&quot;,&quot;event&quot;:&quot;outbound_click&quot;}\" rel=\" nofollow noopener\">gkay@businessinsider.com<\/a> or Signal at 248-894-6012. Use a personal email address, a nonwork device, and nonwork WiFi; <a target=\"_self\" href=\"https:\/\/www.businessinsider.com\/insider-guide-to-securely-sharing-whistleblower-information-about-powerful-institutions-2021-10\" data-track-click=\"{&quot;element_name&quot;:&quot;body_link&quot;,&quot;event&quot;:&quot;tout_click&quot;,&quot;index&quot;:&quot;bi_value_unassigned&quot;,&quot;product_field&quot;:&quot;bi_value_unassigned&quot;}\" rel=\"nofollow noopener\">here&#8217;s our guide to sharing information securely<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"Macrohard, XAI&#8217;s ambitious AI agent project, has stalled following leadership shake-ups and suspension of a data project involving&hellip;\n","protected":false},"author":2,"featured_media":333524,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[20],"tags":[345,343,344,85,46,125],"class_list":{"0":"post-333523","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-artificial-intelligence","8":"tag-ai","9":"tag-artificial-intelligence","10":"tag-artificialintelligence","11":"tag-il","12":"tag-israel","13":"tag-technology"},"_links":{"self":[{"href":"https:\/\/www.newsbeep.com\/il\/wp-json\/wp\/v2\/posts\/333523","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.newsbeep.com\/il\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.newsbeep.com\/il\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/il\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/il\/wp-json\/wp\/v2\/comments?post=333523"}],"version-history":[{"count":0,"href":"https:\/\/www.newsbeep.com\/il\/wp-json\/wp\/v2\/posts\/333523\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/il\/wp-json\/wp\/v2\/media\/333524"}],"wp:attachment":[{"href":"https:\/\/www.newsbeep.com\/il\/wp-json\/wp\/v2\/media?parent=333523"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.newsbeep.com\/il\/wp-json\/wp\/v2\/categories?post=333523"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.newsbeep.com\/il\/wp-json\/wp\/v2\/tags?post=333523"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}