{"id":347056,"date":"2026-03-19T09:26:14","date_gmt":"2026-03-19T09:26:14","guid":{"rendered":"https:\/\/www.newsbeep.com\/il\/347056\/"},"modified":"2026-03-19T09:26:14","modified_gmt":"2026-03-19T09:26:14","slug":"directable-ai-set-to-disrupt-film-and-tv-biz","status":"publish","type":"post","link":"https:\/\/www.newsbeep.com\/il\/347056\/","title":{"rendered":"Directable AI Set to Disrupt Film and TV Biz"},"content":{"rendered":"

\n\tGenerative AI has already changed commercial advertising, is replacing countless processes within film and TV production and is poised to upend even newer technology such as virtual production, says filmmakers and technologists who have spoken to Variety on the sidelines of FilMart<\/a>.<\/p>\n

\n\tWith significant presence from foundational model builders on the market floor, to AI apps targeting every niche filmmaking use and numerous seminars promoting links, however tenuous, to AI, the conversation at FilMart has firmly shifted from early adoption to \u201cdirectable AI.\u201d<\/p>\n

\n\tKling AI, the foundational model released by China-listed Kuaishou, has set a series of exhibitions and deep-dive workshops showcasing its latest 3.0 model. The update marks a significant leap in \u201cdirectable AI,\u201d a suite of tools designed to give filmmakers granular control over movement and composition that was previously the domain of expensive VFX houses.<\/p>\n

\n\tIts new 3.0 model, released in February, introduces advanced camera control and character consistency that will enable users to direct the performance with greater exactitude.<\/p>\n

\n\tThe impact of these tools is already visible in high-end Chinese productions. The historical drama \u201cSwords Into Plowshares,\u201d a series shown on national broadcaster CCTV1, serves as a primary case study for these shifting workflows.<\/p>\n

\n\tAccording to Chen Yi, founder of \u201cSwords\u201d VFX provider Timeaxis Studios, Kling AI was integrated into every stage of the pipeline, from rapidly generated pre-vis material to generating final effects plates for compositing.<\/p>\n

\n\tIn one instance, the team generated a picture of a scavenging raven, and animated it entirely within Kling AI. It was then composited onto live-action background plates.<\/p>\n

\n\t\u201cAI-enhanced workflows proved to be three to four times more efficient than traditional CG,\u201d said Chen. \u201cOnce current limitations in resolution, color encoding and color gamut are fully resolved, efficiency could skyrocket by eight to 10 times.\u201d<\/p>\n

\n\tThat efficiency is also driving vast changes in the commercial world in Asia. According to cult Singaporean film director Gavin Lim (\u201cDiamond Dogs\u201d), generative AI is already cannibalizing the commercials sector.<\/p>\n

\n\t\u201cWe\u2019re using it for 3D, generating architectural renderings, simulating time lapses. Almost no advertising content now goes beyond one month. So actually this AI fits perfectly because advertising is disposable,\u201d said Lim.<\/p>\n

\n\tHe contends that generative AI will become even more prevalent when brands start to micro-target consumers with customised advertising.<\/p>\n

\n\tLim founded the Singapore educational collective AI Film Lab and is firmly outspoken about how this technology levels the playing field.<\/p>\n

\n\t\u201cHollywood is scared,\u201d Lim asserts. \u201cGen AI is going to help small, less-capitalized film industries in Asia compete with multi-million dollar budgets on a visual scale.\u201d<\/p>\n

\n\tThis extends to the use of Asian foundational models. But Lim has faced limitations in U.S. foundational models while training other filmmakers through his AI Film Lab collective.<\/p>\n

\n\t\u201cAmerican AI is too fussy and, frankly, it doesn\u2019t handle Asian faces well,\u201d Lim explains. He recounts frequent issues with U.S.-based platforms triggering safety guardrails by mischaracterizing Asian adult faces as \u201cunderaged,\u201d even when the content generated is in no way sexualized.<\/p>\n

\n\t\u201cIt\u2019s not that the Chinese ones like Kling are not safe. They have a lot of guardrails, you can\u2019t just generate a bikini shot, or whatever. But it\u2019s not ridiculous like [Western models], who just see an Asian face and they say it\u2019s underage.\u201d<\/p>\n

\n\tThe upheaval in jobs however, is real. A representative from Kling AI predicts the emergence of entirely new roles: AI VFX artists and AI cinematographers. Tedious tasks like rotoscoping and storyboarding are being automated out of existence, making space for higher-level creative decision-making.<\/p>\n

\n\tLim thinks that gen-AI may spell disaster even for newer technologies like LED virtual production and in-camera VFX. New tools coming online which streamline and automate greenscreen keying, color correction and matching of scenes, and digital background asset generation may support his thesis.<\/p>\n

\n\t\u201cStop playing with this LED technology, it will die,\u201d said Lim. \u201c3D guys are now starting their own AI companies.\u201d<\/p>\n

\n\tHowever, the human element remains the ultimate friction point. Lim is adamant about maintaining a \u201chuman in the loop,\u201d stating he is fundamentally against any system that removes the director\u2019s final intent.<\/p>\n

\n\tThis sentiment is echoed by producer Tan Bee Thiam, who views AI as a beginning rather than an end.<\/p>\n

\n\tWhile his team uses generative platforms for concept art and visualizing complex ideas during development, he stresses that it remains a tool for exploration. \u201cWe use it as a starting point rather than the end. That would take away the joy of making the film.\u201d<\/p>\n

\n\tUltimately, AI\u2019s downfall might come only from the laziness of its users. When rival foundational model builder Seedance released its latest model, the internet was flooded with videos of choreographed fight scenes between well-known actors like Brad Pitt and Tom Cruise.<\/p>\n

\n\tAccording to Gavin Lim, it is this \u201cAI slop\u201d that must be combatted.<\/p>\n

\n\t\u201cBecause AI filmmaking is so easy, most users are just playing with that thing. But filmmaking is not easy, there\u2019s a lot of deliberation, and that person who deliberates and keeps going at it for six months, makes it good,\u201d said Lim.<\/p>\n

\n\t\u201cHow do we fight slop? How do we legitimize our work? How do we respect ourselves? Don\u2019t touch any celebrities. Don\u2019t touch existing IP. Don\u2019t go for the cheap joke.\u201d<\/p>\n","protected":false},"excerpt":{"rendered":"Generative AI has already changed commercial advertising, is replacing countless processes within film and TV production and is…\n","protected":false},"author":2,"featured_media":347057,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[20],"tags":[345,343,344,167707,85,46,125],"class_list":["post-347056","post","type-post","status-publish","format-standard","has-post-thumbnail","category-artificial-intelligence","tag-ai","tag-artificial-intelligence","tag-artificialintelligence","tag-filmart","tag-il","tag-israel","tag-technology"],"_links":{"self":[{"href":"https:\/\/www.newsbeep.com\/il\/wp-json\/wp\/v2\/posts\/347056","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.newsbeep.com\/il\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.newsbeep.com\/il\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/il\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/il\/wp-json\/wp\/v2\/comments?post=347056"}],"version-history":[{"count":0,"href":"https:\/\/www.newsbeep.com\/il\/wp-json\/wp\/v2\/posts\/347056\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/il\/wp-json\/wp\/v2\/media\/347057"}],"wp:attachment":[{"href":"https:\/\/www.newsbeep.com\/il\/wp-json\/wp\/v2\/media?parent=347056"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.newsbeep.com\/il\/wp-json\/wp\/v2\/categories?post=347056"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.newsbeep.com\/il\/wp-json\/wp\/v2\/tags?post=347056"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}