{"id":349124,"date":"2026-03-20T12:49:13","date_gmt":"2026-03-20T12:49:13","guid":{"rendered":"https:\/\/www.newsbeep.com\/il\/349124\/"},"modified":"2026-03-20T12:49:13","modified_gmt":"2026-03-20T12:49:13","slug":"mivtza-matzah-across-america-launches-for-all","status":"publish","type":"post","link":"https:\/\/www.newsbeep.com\/il\/349124\/","title":{"rendered":"‘Mivtza Matzah Across America’ Launches for All"},"content":{"rendered":"

As Pesach approaches, members of the Rockland Anash community have launched a new initiative aimed at helping fulfill the Rebbe\u2019s call that every Yid should have Shmurah Matzah for the Seder.<\/p>\n

The project, \u201cMivtza Matzah Across America,\u201d allows anyone to send a box of Shmurah Matzah to another Yid anywhere in the United States in less than a minute.<\/p>\n

The idea grew out of a conversation between Reb Yossi Light, who is sponsoring the initiative, and Rabbi Levi Teichtel.<\/p>\n

Yossi had been deeply impressed by the Rockland community\u2019s ongoing efforts to personally distribute Shmurah Matzah to neighbors, acquaintances, and business associates ahead of Pesach. Seeing the impact of those grassroots efforts, he recognized the potential to expand it on a national scale.<\/p>\n

\u201cWith everything we have today, there\u2019s no reason this should be limited to one community,\u201d Yossi Light said. \u201cIf we can make it simple enough, anyone can take part and make sure another Yid has Shmurah Matzah for Pesach.\u201d<\/p>\n

Together with Rabbi Teichtel, the concept took shape: a simple system that would allow anyone to act on that thought immediately.<\/p>\n

Rabbi Teichtel explained that while many people genuinely want to share Shmurah Matzah with others, the logistics often get in the way.<\/p>\n

\u201cPeople think of someone who would appreciate receiving Shmurah Matzah,\u201d Rabbi Teichtel said. \u201cBut finding the matzah, packaging it, shipping it \u2014 it becomes overwhelming. We wanted to remove that friction so when someone has that thought, they can act on it right away.\u201d<\/p>\n

Community volunteers invested many hours developing a streamlined website that allows participants to enter a recipient\u2019s information through a simple, user-friendly process.<\/p>\n

The result is a system where a person visits MivtzaMatzah.com<\/a>, enters a name and address, and a one-pound box is shipped directly to that home anywhere in America.<\/p>\n

Rabbi Teichtel said the response has been remarkable.<\/p>\n

\u201cPeople from all over the country have been reaching out \u2014 within Lubavitch and far beyond,\u201d he said. \u201cIt\u2019s something many people have thought about doing, and now it can actually happen in less than sixty seconds.\u201d<\/p>\n

Rabbi Adam Goodfriend worked on the practical side of the project \u2014 researching packaging methods, mailing options, and the best types of matzah to ship, along with the broader logistics needed to send boxes reliably across the country.<\/p>\n

He noted that even with everything in place, the initiative still depends on a simple decision.<\/p>\n

\u201cAs much as we\u2019ve prepared and as ready as we are to send the matzah, it still begins with someone pausing and thinking of another Yid,\u201d Rabbi Goodfriend said. \u201cWithout that moment, the matzah won\u2019t be sent.\u201d<\/p>\n

In addition to the logistics, the initiative has also become a meaningful opportunity for the next generation. Students from Cheder Chabad of Monsey are writing personal notes to be included in the packages \u2014 sharing warm wishes for a good Yom Tov and giving the children a chance to take part in the Rebbe\u2019s mivtzoim in a tangible way. For many recipients, those handwritten notes will be as meaningful as the matzah itself.<\/p>\n

\u201cIt\u2019s a beautiful partnership,\u201d Rabbi Teichtel said. \u201cPeople coming together before Yom Tov, taking a moment to think about someone else. This is the way of a Chossid \u2014 all of us doing our part, all of us doing what we can.\u201d<\/p>\n

The cost of the matzah and nationwide shipping has been generously sponsored by the Light family \u05dc\u05e2\u05d9\u05dc\u05d5\u05d9 \u05e0\u05e9\u05de\u05ea \u05d3\u05d5\u05d1\u05e2\u05e8 \u05d1\u05df \u05e9\u05e0\u05d9\u05d0\u05d5\u05e8 \u05d6\u05dc\u05de\u05df \u05d9\u05d4\u05d5\u05e9\u05e2 \u05d5\u05e9\u05e8\u05d4 \u05d8\u05d5\u05d1\u05bc\u05d4 \u05d1\u05ea \u05e9\u05d1\u05ea\u05d9, making it possible for anyone to participate.<\/p>\n

Organizers say the circle of gratitude already extends far and wide \u2014 from the recipients who will now have Shmurah Matzah for their Seder, to the many individuals who now have a simple way to help another Yid.<\/p>\n

Each request sends one 1-lb box per household.<\/p>\n

Those wishing to participate can visit:
MivtzaMatzah.com<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"As Pesach approaches, members of the Rockland Anash community have launched a new initiative aimed at helping fulfill…\n","protected":false},"author":2,"featured_media":349125,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[36],"tags":[163,85,46,543],"class_list":["post-349124","post","type-post","status-publish","format-standard","has-post-thumbnail","category-nutrition","tag-health","tag-il","tag-israel","tag-nutrition"],"_links":{"self":[{"href":"https:\/\/www.newsbeep.com\/il\/wp-json\/wp\/v2\/posts\/349124","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.newsbeep.com\/il\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.newsbeep.com\/il\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/il\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/il\/wp-json\/wp\/v2\/comments?post=349124"}],"version-history":[{"count":0,"href":"https:\/\/www.newsbeep.com\/il\/wp-json\/wp\/v2\/posts\/349124\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/il\/wp-json\/wp\/v2\/media\/349125"}],"wp:attachment":[{"href":"https:\/\/www.newsbeep.com\/il\/wp-json\/wp\/v2\/media?parent=349124"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.newsbeep.com\/il\/wp-json\/wp\/v2\/categories?post=349124"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.newsbeep.com\/il\/wp-json\/wp\/v2\/tags?post=349124"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}