Margot Robbie multiplies in a new Chanel 25 campaign that recreates Kylie Minogue\u2019s 2002 \u201cCome Into My World\u201d video.<\/p>\n
The more Margot Robbie, the merrier.<\/p>\n
The \u201cBarbie\u201d actress teamed up with Kylie Minogue for a new Chanel 25 handbag campaign<\/a> that recreates the pop icon\u2019s 2002 \u201cCome Into My World\u201d music video<\/a> \u2014 with Michel Gondry, who directed the original, back behind the camera.<\/p>\n In the campaign, a parade of Robbies navigates a soundstage done up as a bustling Parisian sidewalk, each version of the actress carrying a Chanel 25 bag in a different color and size.<\/p>\n Michel Gondry, who directed the music video nearly 25 years ago, returned to helm the throwback.<\/p>\n Minogue makes a cameo in one of the windows, wearing pink \u2014 a callback to the original.<\/p>\n The flock of Robbies carry Chanel 25s in various colors and sizes.<\/p>\n New Robbies appear on screen as the video progresses \u2014 much like Minogue did in the original.<\/p>\n While Gondry\u2019s 2002 video was shot on an actual Paris intersection, the Chanel version trades the real backdrop for an LA soundstage, and swaps some of the original set pieces, like the laundromat for a librairie. The conceit remains the same, however.<\/p>\n Robbie pets a dog, wheels a bicycle and waves to Minogue herself, who pops up in a window wearing pink, echoing her look in the original clip.<\/p>\n \u201cI remember watching it as a kid and thinking it was so cool and clever \u2014 the in-camera trickery he\u2019s so famous for,\u201d Robbie told Vogue<\/a> of the original video.<\/p>\n The collaboration is a long time in the making. Both Robbie and Minogue launched their careers on the Australian soap opera \u201cNeighbours\u201d \u2014 Minogue in the late 1980s, Robbie two decades later \u2014 and the actress\u2019 very first concert was Minogue\u2019s Fever tour in Sydney, where \u201cCome Into My World\u201d was one of the setlist highlights.<\/p>\n In 2023, Minogue even named Robbie<\/a> as her dream pick to portray her in a biopic. This campaign may be the next best thing \u2014 though Robbie joked to Vogue that she\u2019s grateful the gig didn\u2019t require any musical chops.<\/p>\n \t\t\t\t\t\t\tShop \u2019til you drop with Post Wanted\t\t\t\t\t\t<\/p>\n \n\t\t\t\t\t\t\tSave time and money with the latest deals, discounts, trends, reviews and more.\t\t\t\t\t\t<\/p>\n \t\t\t\t\t\tThanks for signing up!\n\t\t\t\t<\/p>\n Both Robbie and Minogue got their start on the Australian soap opera \u201cNeighbours\u201d decades apart.<\/p>\n Robbie said her first concert was Minogue\u2019s Fever tour in Sydney. <\/p>\n Minogue previously named Robbie as her dream casting for a biopic about her life.<\/p>\n Both stars sat front row at Chanel\u2019s runway show at Paris Fashion Week earlier this month.<\/p>\n \u201cI can\u2019t sing,\u201d the actress said. \u201cSo I\u2019m doing Kylie without having to sing and ruin it for everyone.\u201d<\/p>\n Minogue told French content creator Lyas<\/a> that the project felt like a natural extension of the original video\u2019s DNA. \u201cFor me, it continues the cyclic feeling of the video,\u201d she said. \u201cI know Michel was inspired by the repetitive nature of the song, so here we are kind of doing another cycle.\u201d<\/p>\n Robbie has been a Chanel brand ambassador since 2018 and, earlier this month, she and Minogue bptj sat front row <\/a>at Chanel\u2019s Fall 2026 show during Paris Fashion Week \u2014 appearances that, in hindsight, teased the collaboration to come.<\/p>\n \t\t\t\t\t\t