{"id":355075,"date":"2026-03-24T06:55:10","date_gmt":"2026-03-24T06:55:10","guid":{"rendered":"https:\/\/www.newsbeep.com\/il\/355075\/"},"modified":"2026-03-24T06:55:10","modified_gmt":"2026-03-24T06:55:10","slug":"freitag-has-opened-a-permanent-space-at-dover-street-market-ginza","status":"publish","type":"post","link":"https:\/\/www.newsbeep.com\/il\/355075\/","title":{"rendered":"Freitag Has Opened a Permanent Space at Dover Street Market Ginza"},"content":{"rendered":"<p class=\"paragraph larva \/\/ lrv-u-margin-lr-auto  lrv-a-font-body-m   \">\n\tHUT ONE, HUT TWO: It\u2019s easy to see where the ethos of Rei Kawakubo and Adrian Joffe syncs up with Freitag, the Swiss firm that markets sturdy, practical and sustainable <a href=\"https:\/\/wwd.com\/tag\/accessories\/\" id=\"auto-tag_accessories\" data-tag=\"accessories\" rel=\"nofollow noopener\" target=\"_blank\">accessories<\/a> crafted from upcycled truck tarpaulins.<\/p>\n<p class=\"paragraph larva \/\/ lrv-u-margin-lr-auto  lrv-a-font-body-m   \">\n\tFollowing a 2023 holiday collaboration with their Comme des Gar\u00e7ons brand, Kawakubo and Joffe have invited Freitag to set up a permanent space at <a href=\"https:\/\/wwd.com\/tag\/dover-street-market\/\" id=\"auto-tag_dover-street-market\" data-tag=\"dover-street-market\" rel=\"nofollow noopener\" target=\"_blank\">Dover Street Market<\/a> Ginza, slated to open on Saturday, in parallel with a temporary installation at <a href=\"https:\/\/wwd.com\/fashion-news\/designer-luxury\/matieres-fecales-first-year-retail-1238640341\/\" id=\"related_article_link_dover-street-market\" data-tag=\"dover-street-market\" rel=\"nofollow noopener\" target=\"_blank\">Dover Street Market<\/a> in London.<\/p>\n<p class=\"paragraph larva \/\/ lrv-u-margin-lr-auto  lrv-a-font-body-m   \">\n\tBoth units will showcase three exclusive styles of shoppers and key-holders shaped like Dover Street Market\u2019s signature \u201chut\u201d emblem, which nods to the cash wraps at their retail emporiums that blend Comme des Gar\u00e7ons brands with cutting-edge labels.<\/p>\n<p>\t\t\t\t\t\t<img loading=\"lazy\" class=\"c-lazy-image__img lrv-u-background-color-grey-lightest lrv-u-width-100p lrv-u-display-block lrv-u-height-auto\" src=\"https:\/\/wwd.com\/wp-content\/themes\/vip\/pmc-wwd-2021\/assets\/public\/lazyload-fallback.gif\" data-lazy-src=\"https:\/\/www.newsbeep.com\/il\/wp-content\/uploads\/2026\/03\/FREITAG-DSM-F735-03.jpg\" alt=\"\" data-lazy- data-lazy- height=\"1024\" width=\"819\" decoding=\"async\"\/><\/p>\n<p>\t\t\t\t\tA hut-shaped Freitag bag exclusive to Dover Street Market Ginza and Dover Street Market London.<\/p>\n<p>\t\t\t\t\t\t\t\t\tCourtesy of Freitag<\/p>\n<p class=\"paragraph larva \/\/ lrv-u-margin-lr-auto  lrv-a-font-body-m   \">\n\t<a href=\"https:\/\/wwd.com\/tag\/japan-2\/\" id=\"auto-tag_japan-2\" data-tag=\"japan-2\" rel=\"nofollow noopener\" target=\"_blank\">Japan<\/a> represents an important market for Freitag, which counts \u201cvery loyal, long-term\u201d clients there, according to Oliver Fischhaber, Freitag\u2019s product manager and product lead. He lauded Dover Street Market\u2019s visitors, who \u201chave a highly educated eye and a deep sense of authenticity \u2014 precisely the audience we love to engage with.\u201d<\/p>\n<p class=\"paragraph larva \/\/ lrv-u-margin-lr-auto  lrv-a-font-body-m   \">\n\tFreitag operates 30 freestanding stores worldwide, four of which are in <a href=\"https:\/\/wwd.com\/accessories-news\/jewelry\/tasaki-management-former-chanel-japan-head-group-ceo-1238678946\/\" id=\"related_article_link_japan-2\" data-tag=\"japan-2\" rel=\"nofollow noopener\" target=\"_blank\">Japan<\/a>.<\/p>\n<p class=\"paragraph larva \/\/ lrv-u-margin-lr-auto  lrv-a-font-body-m   \">\n\tThe permanent space at DSM Ginza draws inspiration from truck interiors, and how loads are secured for long hauls on European roads. Elements include heavy-duty floorboards, anchor rails and a variety of tension belts.<\/p>\n<p class=\"paragraph larva \/\/ lrv-u-margin-lr-auto  lrv-a-font-body-m   \">\n\tFounded in Zurich in 1993 by brothers Daniel and Markus Freitag, Freitag gained fame for its messenger satchels, each piece a one-off that can be repaired for an extra-long life. Today, the brand\u2019s collection spans around 60 models including belt bags and backpacks, also incorporating salvaged car seatbelts and transforming old ski boots into cell-phone cases.<\/p>\n<p>\t\t\t\t\t\t<img loading=\"lazy\" class=\"c-lazy-image__img lrv-u-background-color-grey-lightest lrv-u-width-100p lrv-u-display-block lrv-u-height-auto\" src=\"https:\/\/wwd.com\/wp-content\/themes\/vip\/pmc-wwd-2021\/assets\/public\/lazyload-fallback.gif\" data-lazy-src=\"https:\/\/www.newsbeep.com\/il\/wp-content\/uploads\/2026\/03\/FREITAG-DSM-F737-Family-02.jpg\" alt=\"\" data-lazy- data-lazy- height=\"1024\" width=\"1024\" decoding=\"async\"\/><\/p>\n<p>\t\t\t\t\tFreitag keyholders with the Dover Street Market \u201chut\u201d shape expressed via stitching.<\/p>\n<p>\t\t\t\t\t\t\t\t\tCourtesy of Freitag<\/p>\n","protected":false},"excerpt":{"rendered":"HUT ONE, HUT TWO: It\u2019s easy to see where the ethos of Rei Kawakubo and Adrian Joffe syncs&hellip;\n","protected":false},"author":2,"featured_media":355076,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[8],"tags":[28340,5367,146,85,46,1437],"class_list":["post-355075","post","type-post","status-publish","format-standard","has-post-thumbnail","category-entertainment","tag-accessories","tag-dover-street-market","tag-entertainment","tag-il","tag-israel","tag-japan"],"_links":{"self":[{"href":"https:\/\/www.newsbeep.com\/il\/wp-json\/wp\/v2\/posts\/355075","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.newsbeep.com\/il\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.newsbeep.com\/il\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/il\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/il\/wp-json\/wp\/v2\/comments?post=355075"}],"version-history":[{"count":0,"href":"https:\/\/www.newsbeep.com\/il\/wp-json\/wp\/v2\/posts\/355075\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/il\/wp-json\/wp\/v2\/media\/355076"}],"wp:attachment":[{"href":"https:\/\/www.newsbeep.com\/il\/wp-json\/wp\/v2\/media?parent=355075"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.newsbeep.com\/il\/wp-json\/wp\/v2\/categories?post=355075"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.newsbeep.com\/il\/wp-json\/wp\/v2\/tags?post=355075"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}