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\n 25\/03\/2026 – 10:51 GMT+1\n <\/p>\n
Physician, heal thyself…<\/p>\n
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Every week, there seems to be a new study on the negative impacts of technology on our lives, as we\u2019re surrounded with daily reminders of quite how depressingly dependent we\u2019ve become on our devices.<\/p>\n
Smartphones aren\u2019t just stress inducing \u2013 it has been proven that excessive screen time directly contributes to isolation, depression, anxiety, insomnia<\/a> and more negative impacts on learning memory.<\/p>\n The dangers of screen time for children and adolescents are becoming widely recognized, and an increasing number of EU countries are starting to impose smartphone bans in schools<\/a>, for instance. And for good reason, as further studies have shown that smartphones lead to low self-worth, aggression and even suicidal thoughts in children<\/a>.<\/p>\n Surprisingly, the latest piece of “insight” comes from none other than Apple CEO Tim Cook, who has advocated for a scrolling break.<\/p>\n In an interview with Good Morning America, the 65-year-old executive discussed the importance of engaging with the world outside of a screen.<\/p>\n \u201cI don\u2019t want people using them too much,\u201d Cook said of his company’s smartphones. \u201cI don\u2019t want people looking at the smartphone more than they\u2019re looking in someone\u2019s eyes; as if they\u2019re scrolling endlessly. This is not how you want to spend your day. Go out and spend it in nature.\u201d<\/p>\n Sound advice if you want to avoid early neurodegeneration, but when the doomscroll device manufacturer urges you to stop scrolling, the jokes write themselves. It feels a bit like a drug dealer lecturing you on not getting hooked on drugs…<\/p>\n The interview, which aired earlier this month, has started to gain some traction online \u2013 once again highlighting the fact that we\u2019re trapped in an infernal circle.<\/p>\n Check out some of the comments below:<\/p>\n The interview was part of the \u201ccelebrations\u201d of Apple\u2019s 50th anniversary and during the GMA segment, Cook reflected on Apple’s most noteworthy moments, from \u201creinventing\u201d music to popularizing the smartphone.<\/p>\n Many have pointed out that the interview aired on the same day Apple announced they were putting ads inside Apple Maps, reminding people that the man who helped build the smartphone economy is continuing to create and refine the very system that feeds negative impacts.<\/p>\n