{"id":358742,"date":"2026-03-26T07:32:07","date_gmt":"2026-03-26T07:32:07","guid":{"rendered":"https:\/\/www.newsbeep.com\/il\/358742\/"},"modified":"2026-03-26T07:32:07","modified_gmt":"2026-03-26T07:32:07","slug":"long-game-strategy-crucial-as-new-initiatives-help-spore-start-ups-go-overseas-be-competitive","status":"publish","type":"post","link":"https:\/\/www.newsbeep.com\/il\/358742\/","title":{"rendered":"Long-game strategy crucial as new initiatives help S\u2019pore start-ups go overseas, be competitive"},"content":{"rendered":"<p class=\"font-body-baseline-regular text-primary\" data-testid=\"article-paragraph-annotation-test-id\">SINGAPORE \u2013 Start-ups in Singapore need to expand their connections and businesses beyond the Republic\u2019s shores through partnerships, in order to keep the ecosystem robust and competitive.<\/p>\n<p class=\"font-body-baseline-regular text-primary\" data-testid=\"article-paragraph-annotation-test-id\">Having a long-term strategy is even more crucial during times of volatility, said Minister of State for Trade and Industry Alvin Tan.<\/p>\n<p class=\"font-body-baseline-regular text-primary\" data-testid=\"article-paragraph-annotation-test-id\">\u201cIn a time of uncertainty, we have to push on and play the long game.\u201d<\/p>\n<p class=\"font-body-baseline-regular text-primary\" data-testid=\"article-paragraph-annotation-test-id\">Speaking to the media on March 25 at the launch of JTC\u2019s new co-working space at its start-up hub LaunchPad at One-North, Mr Tan urged start-ups to think beyond growing their businesses in Singapore.<\/p>\n<p class=\"font-body-baseline-regular text-primary\" data-testid=\"article-paragraph-annotation-test-id\">\u201cIt\u2019s also about landing in the markets in which they feel they have a right to win.\u201d<\/p>\n<p class=\"font-body-baseline-regular text-primary\" data-testid=\"article-paragraph-annotation-test-id\">They can tap various schemes from the Government that would enable them to confidently expand overseas and have \u201cnode-to-node connections\u201d, he said. These include the Startup SG Equity scheme, which received a top-up of $1 billion at Budget 2026 to support Singapore-based deep tech start-ups in the growth and early stages.<\/p>\n<p class=\"font-body-baseline-regular text-primary\" data-testid=\"article-paragraph-annotation-test-id\">LaunchPad was started by JTC in 2015 as a hub to bring together start-ups, incubators, accelerators and venture capitalists in a collaborative ecosystem. <\/p>\n<p class=\"font-body-baseline-regular text-primary\" data-testid=\"article-paragraph-annotation-test-id\">On March 2, Deputy Prime Minister and Minister for Trade and Industry Gan Kim Yong announced in Parliament that the start-up hub will be further developed to support <a href=\"https:\/\/www.straitstimes.com\/singapore\/politics\/kampong-ai-new-park-in-one-north-to-house-work-living-facilities-for-ai-startups?ref=inline-article\" rel=\"noopener nofollow\" class=\"gap-x-04 items-center inline text-primary-60 select-auto\" aria-label=\"link\" target=\"_blank\" data-testid=\"custom-link\">an artificial intelligence park called Kampong AI<\/a>. <\/p>\n<p class=\"font-body-baseline-regular text-primary\" data-testid=\"article-paragraph-annotation-test-id\">It is slated for completion by 2028.<\/p>\n<p class=\"font-body-baseline-regular text-primary\" data-testid=\"article-paragraph-annotation-test-id\">At the JTC event, Mr Tan announced a number of new initiatives that will not only open global doors for Singapore start-ups to expand and network overseas, but also attract start-ups from other countries.<\/p>\n<p class=\"font-body-baseline-regular text-primary\" data-testid=\"article-paragraph-annotation-test-id\">Alongside upgrades to the hub\u2019s facilities, these enhancements would foster spontaneity and connections that will make the start-up ecosystem more vibrant, he said.<\/p>\n<p class=\"font-body-baseline-regular text-primary\" data-testid=\"article-paragraph-annotation-test-id\">Start-ups based at LaunchPad will be able to access 19 start-up nodes around the world, including San Francisco, Paris, Tokyo and Shenzhen, thanks to a memorandum of understanding (MOU) signed between JTC and NUS Enterprise, and another joint MOU inked with the Ministry of Trade and Industry\u2019s Action Community for Entrepreneurship and INSEAD.<\/p>\n<p class=\"font-body-baseline-regular text-primary\" data-testid=\"article-paragraph-annotation-test-id\">The National University of Singapore\u2019s entrepreneurial arm and INSEAD offer access to co-working spaces at overseas hubs, providing start-ups with a base to test product-market fit before committing significant resources to a new market.<\/p>\n<p class=\"font-body-baseline-regular text-primary\" data-testid=\"article-paragraph-annotation-test-id\">In addition, NUS Enterprise provides soft-landing support to start-ups. This includes pre-trip preparation, market objective setting, access to community events, and introductions to local investors and customers. <\/p>\n<p class=\"font-body-baseline-regular text-primary\" data-testid=\"article-paragraph-annotation-test-id\">Alongside Enterprise Singapore under the Global Innovation Alliance initiative, JTC will also support start-ups to access global innovation ecosystems and explore market expansion opportunities.<\/p>\n<p class=\"font-body-baseline-regular text-primary\" data-testid=\"article-paragraph-annotation-test-id\">Ms Yap Eai-Sy, director of the Infocomm Media and Startup Division at JTC, said: \u201cLaunchPad is where start-ups and enterprises can build, grow and go global. We are making it easier for them to set up, opening our doors to scale-ups and connecting founders to international markets, all from Asia\u2019s most dynamic business hub.\u201d<\/p>\n<p class=\"font-body-baseline-regular text-primary\" data-testid=\"article-paragraph-annotation-test-id\">Domestically, start-ups will also be able to tap the connections of an enhanced network of Singapore corporations for innovation challenges, proof of concept opportunities and funding partnerships.<\/p>\n<p class=\"font-body-baseline-regular text-primary\" data-testid=\"article-paragraph-annotation-test-id\">JTC\u2019s LaunchPad Innovation Network (LINK), which already features 10 companies, including SBS Transit and JRE Ventures, will be expanded with four more companies. They are property developers CapitaLand Development and City Developments Limited, geographic information system provider Esri and SoftBank Robotics.<\/p>\n<p class=\"font-body-baseline-regular text-primary\" data-testid=\"article-paragraph-annotation-test-id\">To encourage more founders to set up base here, the statutory board will introduce more start-up friendly policies at LaunchPad. Start-ups can benefit from up to two months of free rent for fitting out, as well as more flexible lease terms and shorter notice periods that allow them to adjust their space needs as they grow.<\/p>\n<p class=\"font-body-baseline-regular text-primary\" data-testid=\"article-paragraph-annotation-test-id\">It will also expand LaunchPad\u2019s entry criteria beyond early-stage start-ups to include scale-ups, a move that JTC said will catalyse innovation and spark collaboration.<\/p>\n<p class=\"font-body-baseline-regular text-primary\" data-testid=\"article-paragraph-annotation-test-id\">Start-ups can also access a wider network of sites across JTC\u2019s real estate portfolio to pilot and validate their ideas.<\/p>\n<p class=\"font-body-baseline-regular text-primary\" data-testid=\"article-paragraph-annotation-test-id\">Mr Andrew Chow, vice-president of APAC finance and operations at Softbank Robotics Singapore, said the LINK partnership opens up multiple avenues for collaboration with LaunchPad start-ups.<\/p>\n<p class=\"font-body-baseline-regular text-primary\" data-testid=\"article-paragraph-annotation-test-id\">Beyond capital investment and financial support for global expansion, Mr Chow said the robotics firm would also be able to support start-ups in the mass production and maintenance of robots, as well as jointly develop comprehensive industry-specific solutions.<\/p>\n<p class=\"font-body-baseline-regular text-primary\" data-testid=\"article-paragraph-annotation-test-id\">\u201cLaunchPad will allow start-ups to access resources and the capabilities from the community to solve customer needs and scale their solutions, which they typically cannot achieve on their own.\u201d<\/p>\n<p class=\"font-body-baseline-regular text-primary\" data-testid=\"article-paragraph-annotation-test-id\">Lowering the barriers to entry, for example keeping the cost of rent at LaunchPad low, would make the start-up hub more attractive to founders, said Mr Joe Lu, co-founder and chief executive of travel rewards platform HeyMax.<\/p>\n<p class=\"font-body-baseline-regular text-primary\" data-testid=\"article-paragraph-annotation-test-id\">The start-up set up shop in a small 400 sq ft office unit at LaunchPad in 2023 for less than $2,000 a month in rent, which he said was still cheaper than renting four desks at a co-working space. <\/p>\n<p class=\"font-body-baseline-regular text-primary\" data-testid=\"article-paragraph-annotation-test-id\">The company has since expanded to three office units covering around 2,400 sq ft, costing around $7,000 a month in rent.<\/p>\n<p class=\"font-body-baseline-regular text-primary\" data-testid=\"article-paragraph-annotation-test-id\">But other than solving infrastructural needs, Mr Lu said Singapore would also need to offer start-ups more major exit opportunities, which is currently lacking in the market here.<\/p>\n<p class=\"font-body-baseline-regular text-primary\" data-testid=\"article-paragraph-annotation-test-id\">These should not be limited to just initial public offerings in the US market, where liquidity and trading volumes are high, as regional and multi-country IPOs also make for \u201cpositive stories\u201d in a successful start-up ecosystem.<\/p>\n<p class=\"font-body-baseline-regular text-primary\" data-testid=\"article-paragraph-annotation-test-id\">\u201cThere needs to be some level of incentive for large corporations in Singapore and the region to incorporate more mergers and acquisitions strategies for start-ups here,\u201d he said.<\/p>\n<p class=\"font-body-baseline-regular text-primary\" data-testid=\"article-paragraph-annotation-test-id\">Attracting and building talent who are invested in the Singapore start-up ecosystem is also an urgent need, added Mr Lu, who was formerly an engineer at Meta. He noted that Singapore has already made significant investments in this area, and should continue to capitalise on its strong branding to strengthen its business community and its partnerships with other countries.<\/p>\n<p class=\"font-body-baseline-regular text-primary\" data-testid=\"article-paragraph-annotation-test-id\">Mr Kelvin Koh, co-chair of the Singapore Enterprise chapter of SGTech, a trade association for Singapore\u2019s tech industry, noted that the start-up sector needs to shift gears in order to stay competitive on the global stage.<\/p>\n<p class=\"font-body-baseline-regular text-primary\" data-testid=\"article-paragraph-annotation-test-id\">\u201cSingapore needs to shift its focus from just helping start-ups get started to aiding their scaling in specific areas. It\u2019s important to concentrate on key sectors like AI, cybersecurity and climate tech, where Singapore can develop global leadership instead of spreading resources too thinly.\u201d<\/p>\n<p class=\"font-body-baseline-regular text-primary\" data-testid=\"article-paragraph-annotation-test-id\">While the new initiatives announced by JTC would offer start-ups easier access to expert insights and critical resources, there still remains potential for more enhancements, he added.<\/p>\n<p class=\"font-body-baseline-regular text-primary\" data-testid=\"article-paragraph-annotation-test-id\">In addition to attracting quality talent, Singapore should also introduce policies such as streamlining regulatory processes and strengthening ties with neighbouring economies. These would reinforce the Republic\u2019s role as the default headquarters in South-east Asia, he said.<\/p>\n<p class=\"font-body-baseline-regular text-primary\" data-testid=\"article-paragraph-annotation-test-id\">Ms Holly Fang, president of the Singapore FinTech Association, said start-ups will need to build on strong fundamentals such as profitability, scalable business models and operational discipline to ensure they remain relevant and operational today.<\/p>\n<p class=\"font-body-baseline-regular text-primary\" data-testid=\"article-paragraph-annotation-test-id\">\u201cSingapore continues to be a strong launchpad for new start-ups, but growth increasingly depends on how well these start-ups can expand regionally and globally.\u201d<\/p>\n","protected":false},"excerpt":{"rendered":"SINGAPORE \u2013 Start-ups in Singapore need to expand their connections and businesses beyond the Republic\u2019s shores through partnerships,&hellip;\n","protected":false},"author":2,"featured_media":358743,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[15],"tags":[114,293,85,46],"class_list":["post-358742","post","type-post","status-publish","format-standard","has-post-thumbnail","category-entrepreneurship","tag-business","tag-entrepreneurship","tag-il","tag-israel"],"_links":{"self":[{"href":"https:\/\/www.newsbeep.com\/il\/wp-json\/wp\/v2\/posts\/358742","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.newsbeep.com\/il\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.newsbeep.com\/il\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/il\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/il\/wp-json\/wp\/v2\/comments?post=358742"}],"version-history":[{"count":0,"href":"https:\/\/www.newsbeep.com\/il\/wp-json\/wp\/v2\/posts\/358742\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/il\/wp-json\/wp\/v2\/media\/358743"}],"wp:attachment":[{"href":"https:\/\/www.newsbeep.com\/il\/wp-json\/wp\/v2\/media?parent=358742"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.newsbeep.com\/il\/wp-json\/wp\/v2\/categories?post=358742"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.newsbeep.com\/il\/wp-json\/wp\/v2\/tags?post=358742"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}