{"id":358843,"date":"2026-03-26T08:51:07","date_gmt":"2026-03-26T08:51:07","guid":{"rendered":"https:\/\/www.newsbeep.com\/il\/358843\/"},"modified":"2026-03-26T08:51:07","modified_gmt":"2026-03-26T08:51:07","slug":"okada-junichi-to-host-nippon-tv-quiz-show-the-floor","status":"publish","type":"post","link":"https:\/\/www.newsbeep.com\/il\/358843\/","title":{"rendered":"Okada Junichi to Host Nippon TV Quiz Show ‘The Floor’"},"content":{"rendered":"

\n\tNippon TV<\/a> has tapped top star Okada Junichi<\/a> to front its Japanese adaptation of \u201cThe Floor<\/a>,\u201d the international quiz format from Talpa Studios, founded by John de Mol. <\/p>\n

\n\tThe special will represent the format\u2019s debut in Asia after roll-outs across more than 30 countries spanning Europe, the Americas, the Middle East and Australia.<\/p>\n

\n\tThe broadcast is scheduled as a three-hour prime-time special on March 28 across Nippon TV and its affiliate stations nationwide.<\/p>\n

\n\tJapan\u2019s version introduces a local twist not seen in other markets: rather than civilian participants, the entire roster of 32 players will be drawn from the celebrity world, making it the only edition globally to have an all-star cast. Competitors will face each other in head-to-head visual quiz duels on a large LED floor segmented into 32 sections, with each battle built around a contestant\u2019s nominated area of expertise. The player who ultimately dominates the board takes home a prize of JPY10 million yen ($63,000).<\/p>\n

\n\tThe special is Okada\u2019s first foray into quiz hosting. He has built a growing international following, most recently through his role in the Netflix drama series \u201cLast Samurai Standing.\u201d<\/p>\n

\n\t\u201cAs an actor I never imagined that I would have the honor of becoming the host of a global quiz show, so Nippon TV\u2019s opportunity truly surprised me, for most of my recent work on TV had been tied to my own interests \u2013 martial arts, history, and other programs related to my drama or film projects,\u201d Okada said in a statement. \u201cWhat drew me in was the absolute seriousness of the one-on-one battles and the \u2018no second chances\u2019 atmosphere. The energy on Nippon TV\u2019s set was incredible and watching the contestants face off with such intensity \u2013 while still enjoying themselves \u2013 was immensely inspiring and I am confident that viewers will feel the same excitement.\u201d<\/p>\n

\n\tHisamichi Megumi, senior manager of programming and platform strategy at Nippon TV, said the format\u2019s broad intergenerational appeal and its ability to hold viewers in suspense were central to her decision to commission it. She described Okada as the ideal \u201cGame Master\u201d \u2013 someone who could alternate between building tension on the floor and offering warm support to contestants \u2013 and said Nippon TV was confident he would elevate the Japanese edition of the show.<\/p>\n

\n\tSebastian van Barneveld, director global distribution at Talpa Studios, framed the Japanese launch as a landmark moment. \u201cJapan is one of Asia\u2019s most distinctive markets, with a strong heritage of original entertainment, making it a real milestone for \u2018The Floor\u2019 to launch here. The format\u2019s simple, visual and play-along, do-or-die gameplay travels effortlessly across cultures, and the all-celebrity Japanese version once again highlights its flexibility,\u201d he said. \u201cWe\u2019re proud to partner with Nippon TV and look forward to seeing how Japanese audiences embrace the show.\u201d<\/p>\n

\n\tNippon TV, which also owns the Japanese arm of streaming service Hulu, holds the rights to the majority of its own content and is active in international sales across anime, finished programming, formats and co-productions. The company recently established Gyokuro Studio as a dedicated in-house unscripted label and opened the Nippon TV LA Business Office to serve as its global hub for co-development and sales.<\/p>\n","protected":false},"excerpt":{"rendered":"Nippon TV has tapped top star Okada Junichi to front its Japanese adaptation of \u201cThe Floor,\u201d the international…\n","protected":false},"author":2,"featured_media":358844,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[8],"tags":[146,85,46,169374,1694,146874,173792],"class_list":["post-358843","post","type-post","status-publish","format-standard","has-post-thumbnail","category-entertainment","tag-entertainment","tag-il","tag-israel","tag-nippon-tv","tag-okada-junichi","tag-series-mania","tag-the-floor"],"_links":{"self":[{"href":"https:\/\/www.newsbeep.com\/il\/wp-json\/wp\/v2\/posts\/358843","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.newsbeep.com\/il\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.newsbeep.com\/il\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/il\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/il\/wp-json\/wp\/v2\/comments?post=358843"}],"version-history":[{"count":0,"href":"https:\/\/www.newsbeep.com\/il\/wp-json\/wp\/v2\/posts\/358843\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/il\/wp-json\/wp\/v2\/media\/358844"}],"wp:attachment":[{"href":"https:\/\/www.newsbeep.com\/il\/wp-json\/wp\/v2\/media?parent=358843"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.newsbeep.com\/il\/wp-json\/wp\/v2\/categories?post=358843"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.newsbeep.com\/il\/wp-json\/wp\/v2\/tags?post=358843"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}