{"id":359833,"date":"2026-03-26T21:30:13","date_gmt":"2026-03-26T21:30:13","guid":{"rendered":"https:\/\/www.newsbeep.com\/il\/359833\/"},"modified":"2026-03-26T21:30:13","modified_gmt":"2026-03-26T21:30:13","slug":"pamela-anderson-appeared-filter-and-makeup-free-in-a-new-ad-campaign","status":"publish","type":"post","link":"https:\/\/www.newsbeep.com\/il\/359833\/","title":{"rendered":"Pamela Anderson Appeared Filter And Makeup-Free In A New Ad Campaign"},"content":{"rendered":"

Pamela Anderson<\/a> is the new face of Aerie, and it comes with a statement.\"Person<\/p>\n

Aerie<\/p>\n

For context, AI-generated models have become increasingly common. If you look through Vogue, you might see brands like Skechers<\/a> and Guess using<\/a> them \u2014 albeit not without controversy.Now, Aerie is a sub-brand of American Eagle Outfitters. In January 2025, AEO’s CMO said<\/a> that the company had dabbled in generative AI in marketing, but feared “generic creative.” Conversely, Aerie has taken a more pointed stance, and, unlike A&E, touts in its Instagram bio, “No AI generated people or bodies. No retouching, 100% Aerie Real.”The new Aerie campaign opens with Pamela asking an AI agent to keep making changes to a “happier, more joyful” female model, until she feels “real.”\"Smiling<\/p>\n

Related: 24 Strange, Gross, And Totally Surprising Facts About Red Carpet Outfits<\/a><\/p>\n

Cut to Pamela and the models wearing the clothes, with the tagline, “Real Matters.”\"Four<\/p>\n

Related: 19 “Nepo Babies” Who Aren’t Super Famous, But You’ve Probably Seen Them Before<\/a><\/p>\n

“You can’t prompt this,” she says. A spokesperson for Aerie further confirmed that she isn’t wearing makeup in the campaign.\"Three<\/p>\n

Advertisement<\/p>\n

Advertisement<\/p>\n

“Nothing can replace human beings,” Pamela told People<\/a>. “Unless AI wants to start becoming imperfect like human beings, it’ll never have the romance of a performance that’s soulful and fearless. There’s just no way to mimic that because we’re all so different.”\"Person<\/p>\n

Aerie<\/p>\n

Related: 53 Facts So Absurdly Random That My Brain Refuses To Accept Them As Reality<\/a><\/p>\n

She further told Vogue<\/a>, “To me, as a woman, as a consumer, as a mother, I always think, what is happening? What is the difference between AI and real? How are we supposed to know? It was already disheartening at times to look at fashion magazines and see celebrities and models with retouching, but this is another level.\u201d\"Person<\/p>\n

Aerie<\/p>\n

What do you make of the campaign? LMK in the comments.<\/p>\n

You Might Like: I Am Here To Inform You That These 36 TikTok Beauty Finds Should Be On Your Radar<\/a><\/p>\n

You Might Like: 30 Pieces Of Clothing From Walmart You’ll Reach For Again And Again<\/a><\/p>\n

Read it on BuzzFeed.com<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"Pamela Anderson is the new face of Aerie, and it comes with a statement. Aerie For context, AI-generated…\n","protected":false},"author":2,"featured_media":359834,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[8],"tags":[114660,146,85,46,17613],"class_list":{"0":"post-359833","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-entertainment","8":"tag-american-eagle-outfitters","9":"tag-entertainment","10":"tag-il","11":"tag-israel","12":"tag-pamela-anderson"},"_links":{"self":[{"href":"https:\/\/www.newsbeep.com\/il\/wp-json\/wp\/v2\/posts\/359833","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.newsbeep.com\/il\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.newsbeep.com\/il\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/il\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/il\/wp-json\/wp\/v2\/comments?post=359833"}],"version-history":[{"count":0,"href":"https:\/\/www.newsbeep.com\/il\/wp-json\/wp\/v2\/posts\/359833\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/il\/wp-json\/wp\/v2\/media\/359834"}],"wp:attachment":[{"href":"https:\/\/www.newsbeep.com\/il\/wp-json\/wp\/v2\/media?parent=359833"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.newsbeep.com\/il\/wp-json\/wp\/v2\/categories?post=359833"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.newsbeep.com\/il\/wp-json\/wp\/v2\/tags?post=359833"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}