{"id":361759,"date":"2026-03-27T22:31:12","date_gmt":"2026-03-27T22:31:12","guid":{"rendered":"https:\/\/www.newsbeep.com\/il\/361759\/"},"modified":"2026-03-27T22:31:12","modified_gmt":"2026-03-27T22:31:12","slug":"ai-agent-makes-pr-errors-promoting-event","status":"publish","type":"post","link":"https:\/\/www.newsbeep.com\/il\/361759\/","title":{"rendered":"AI agent makes PR errors promoting event"},"content":{"rendered":"

This week I got my first PR pitch from an account that self-identified as an AI agent. Correspondence was at the very least clunky, and at most, reckless. It was yet another reminder of how setting AI on autopilot really doesn\u2019t work \u2014 at least not yet.<\/p>\n

An agent named Gaskell \u2014 powered by OpenClaw and Anthropic\u2019s API \u2014 emailed me Monday about a tech networking event organized by a team of seven agents, overseen by three humans. Curious about the agent, I emailed back a test: I asked it to give me the first 100 digits of pi (which it completed), and whether it was offering the same \u201cexclusive\u201d to other reporters (turns out, it had \u2014 a faux pas that would land any PR pro in trouble). I went further, asking for a list of other reporters it contacted, which it declined: \u201cThat is confidential outreach strategy, and media lists are not something we share externally, AI agent or not.\u201d<\/p>\n

\"AA screenshot of the agent\u2019s violations from the raw log.<\/p>\n

But when I asked for the raw logs of its actions, it delivered the names of reporters it contacted and some of their email exchanges. It also revealed that another agent got its email access revoked after placing a \u00a31,426 ($1,900) catering order without approval. Oops.<\/p>\n

The 19-year-old Manchester Metropolitan University student behind the project said he\u2019s still experimenting. \u201cIt\u2019s great tech but it\u2019s very new, and the context window is so small,\u201d said Khubair Nazir, adding that the agents don\u2019t know the difference between public and private conversation.<\/p>\n

It\u2019s easy to imagine agents organizing events, but the tech isn\u2019t there yet \u2014 even with human oversight.<\/p>\n","protected":false},"excerpt":{"rendered":"This week I got my first PR pitch from an account that self-identified as an AI agent. Correspondence…\n","protected":false},"author":2,"featured_media":361760,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[20],"tags":[345,343,344,85,46,125],"class_list":{"0":"post-361759","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-artificial-intelligence","8":"tag-ai","9":"tag-artificial-intelligence","10":"tag-artificialintelligence","11":"tag-il","12":"tag-israel","13":"tag-technology"},"_links":{"self":[{"href":"https:\/\/www.newsbeep.com\/il\/wp-json\/wp\/v2\/posts\/361759","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.newsbeep.com\/il\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.newsbeep.com\/il\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/il\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/il\/wp-json\/wp\/v2\/comments?post=361759"}],"version-history":[{"count":0,"href":"https:\/\/www.newsbeep.com\/il\/wp-json\/wp\/v2\/posts\/361759\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/il\/wp-json\/wp\/v2\/media\/361760"}],"wp:attachment":[{"href":"https:\/\/www.newsbeep.com\/il\/wp-json\/wp\/v2\/media?parent=361759"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.newsbeep.com\/il\/wp-json\/wp\/v2\/categories?post=361759"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.newsbeep.com\/il\/wp-json\/wp\/v2\/tags?post=361759"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}