{"id":371076,"date":"2026-04-02T10:54:13","date_gmt":"2026-04-02T10:54:13","guid":{"rendered":"https:\/\/www.newsbeep.com\/il\/371076\/"},"modified":"2026-04-02T10:54:13","modified_gmt":"2026-04-02T10:54:13","slug":"sona-raises-45-million-to-expand-ai-platform-for-frontline-firms","status":"publish","type":"post","link":"https:\/\/www.newsbeep.com\/il\/371076\/","title":{"rendered":"Sona Raises $45 Million to Expand AI Platform for Frontline Firms"},"content":{"rendered":"

Sona<\/a> raised $45 million in a Series B funding round to accelerate the expansion of its artificial intelligence (AI) platform for frontline businesses such as hospitality, retail,\u00a0healthcare\u00a0and\u00a0logistics.<\/p>\n

The company currently offers core products that power scheduling, human resources (HR) and payroll. Next, it plans to deliver infrastructure, collaborative agents and an AI environment that can be used to power an entire business, Sona said in a Wednesday (April 1) press release<\/a>.<\/p>\n

Because Sona\u2019s platform already handles scheduling,\u00a0HR\u00a0and payroll, it is the logical foundation for building custom agentic applications, according to the release.<\/p>\n

Sona recently launched an enterprise AI application builder called\u00a0Forge<\/a>\u00a0that allows businesses to write custom software that is deployed and integrated with their data and the platform\u00a0they\u2019re\u00a0already using, per the release.<\/p>\n

\u201cThe old SaaS model delivered one-size-fits-all applications that companies had to adapt to,\u201d Sona Co-founder and CEO\u00a0Steffen Wulff Petersen<\/a>\u00a0said in the release. \u201cThe next generation delivers the infrastructure and agentic layer organizations build on, giving them the power to create the exact software their business needs.\u00a0That\u2019s\u00a0what Sona is becoming for the frontline economy.\u201d<\/p>\n

\"Preferred<\/p>\n

We\u2019d love to be your preferred source for news<\/a>.<\/p>\n

Please add us to your preferred sources list so our news, data and interviews show up in your feed. Thanks!<\/p>\n

Sona\u2019s Series B round brings the company\u2019s total funding to over $100 million, according to the release. The company raised $27.5 million in a Series A\u00a0funding round<\/a>\u00a0announced in May 2024.<\/p>\n

Advertisement: Scroll to Continue<\/p>\n

The latest round was led by\u00a0N47<\/a>, per the Wednesday release.<\/p>\n

\u201cIn a global market supporting billions of workers, AI represents a unique opportunity to uproot entrenched, outdated frontline tools and usher in a new way of\u00a0operating for\u00a0the real economy,\u201d N47 General Partner\u00a0Matthew Cowan<\/a>\u00a0said in the release. \u201cSona has built the leading, end-to-end AI-native product for workforce management, with best-in-class capabilities that enable it to become the operational foundation these organizations run on.\u201d<\/p>\n

In N47\u2019s own\u00a0blog post<\/a>\u00a0about the Series B, Cowan and N47 Partner\u00a0Fred Ellis<\/a>\u00a0said that while frontline businesses employ more than half of the British,\u00a0European\u00a0and American workforce, the software supporting these industries is outmoded and unprepared for AI.<\/p>\n

\u201cIn real terms, Sona\u2019s AI-driven workflows mitigate the frustration and time sink for managers of complex but critical administrative processes,\u201d Cowan and Ellis wrote. \u201cNow, they can optimize these processes to ensure frontline workforce businesses have the right number of staff and skill sets to meet the customer demand of the moment.\u201d<\/p>\n

For all PYMNTS digital transformation coverage, subscribe to the daily\u00a0Digital Transformation Newsletter<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"Sona raised $45 million in a Series B funding round to accelerate the expansion of its artificial intelligence…\n","protected":false},"author":2,"featured_media":371077,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[20],"tags":[345,39874,343,344,4858,54963,85,46,43,262,14009,125,264],"class_list":{"0":"post-371076","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-artificial-intelligence","8":"tag-ai","9":"tag-ai-investments","10":"tag-artificial-intelligence","11":"tag-artificialintelligence","12":"tag-digital-transformation","13":"tag-hospitality","14":"tag-il","15":"tag-israel","16":"tag-news","17":"tag-pymnts-news","18":"tag-sona","19":"tag-technology","20":"tag-whats-hot"},"_links":{"self":[{"href":"https:\/\/www.newsbeep.com\/il\/wp-json\/wp\/v2\/posts\/371076","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.newsbeep.com\/il\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.newsbeep.com\/il\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/il\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/il\/wp-json\/wp\/v2\/comments?post=371076"}],"version-history":[{"count":0,"href":"https:\/\/www.newsbeep.com\/il\/wp-json\/wp\/v2\/posts\/371076\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/il\/wp-json\/wp\/v2\/media\/371077"}],"wp:attachment":[{"href":"https:\/\/www.newsbeep.com\/il\/wp-json\/wp\/v2\/media?parent=371076"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.newsbeep.com\/il\/wp-json\/wp\/v2\/categories?post=371076"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.newsbeep.com\/il\/wp-json\/wp\/v2\/tags?post=371076"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}