{"id":37501,"date":"2025-09-25T18:09:08","date_gmt":"2025-09-25T18:09:08","guid":{"rendered":"https:\/\/www.newsbeep.com\/il\/37501\/"},"modified":"2025-09-25T18:09:08","modified_gmt":"2025-09-25T18:09:08","slug":"nothing-is-spinning-off-its-budget-cmf-brand","status":"publish","type":"post","link":"https:\/\/www.newsbeep.com\/il\/37501\/","title":{"rendered":"Nothing is spinning off its budget CMF brand"},"content":{"rendered":"

Nothing is spinning off its budget brand CMF into an independent subsidiary, according to a report by TechCrunch<\/a>. India will serve as the newly-formed company’s headquarters for manufacturing and R&D, thanks to a partnership with one of the country’s telecom operators. Nothing says this venture will create over 1,800 jobs in the country.<\/p>\n

India is actually a good choice for the HQ. The country is Nothing’s strongest market overall, with over a 2 percent market share in smartphones<\/a>. It’s the fastest-growing brand in the region, with an 85 percent growth in shipments year over year. CMF also specializes in budget-friendly handsets under $200 and this is the dominant category in India, according to the IDC<\/a>.<\/p>\n

\u201cIndia will play a key role in shaping the future of the global smartphone industry. CMF has been well-received by the market since we launched it two years ago,” Nothing CEO Carl Pei said in a statement. “With our end-to-end capabilities, we are uniquely positioned to now build it into India\u2019s first truly global smartphone brand.”<\/p>\n

Nothing hasn’t said how much money it would take to set up this new subsidiary, but the company did just raise $200 million in a funding round<\/a>. Maybe some of that cash will be funneled to this project.<\/p>\n

The company first launched CMF back in 2023. It started with the release of a pair of earbuds and a smartwatch but has since moved on to smartphones<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"Nothing is spinning off its budget brand CMF into an independent subsidiary, according to a report by TechCrunch.…\n","protected":false},"author":2,"featured_media":37502,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[16],"tags":[30654,85,30653,207,46,321,125,19317],"class_list":{"0":"post-37501","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-mobile","8":"tag-budget-brand","9":"tag-il","10":"tag-independent-subsidiary","11":"tag-india","12":"tag-israel","13":"tag-mobile","14":"tag-technology","15":"tag-telecom-operators"},"_links":{"self":[{"href":"https:\/\/www.newsbeep.com\/il\/wp-json\/wp\/v2\/posts\/37501","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.newsbeep.com\/il\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.newsbeep.com\/il\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/il\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/il\/wp-json\/wp\/v2\/comments?post=37501"}],"version-history":[{"count":0,"href":"https:\/\/www.newsbeep.com\/il\/wp-json\/wp\/v2\/posts\/37501\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/il\/wp-json\/wp\/v2\/media\/37502"}],"wp:attachment":[{"href":"https:\/\/www.newsbeep.com\/il\/wp-json\/wp\/v2\/media?parent=37501"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.newsbeep.com\/il\/wp-json\/wp\/v2\/categories?post=37501"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.newsbeep.com\/il\/wp-json\/wp\/v2\/tags?post=37501"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}