{"id":376793,"date":"2026-04-05T20:30:09","date_gmt":"2026-04-05T20:30:09","guid":{"rendered":"https:\/\/www.newsbeep.com\/il\/376793\/"},"modified":"2026-04-05T20:30:09","modified_gmt":"2026-04-05T20:30:09","slug":"sydney-sweeney-uses-an-unexpected-free-the-nipple-moment-to-promote-her-controversial-brand","status":"publish","type":"post","link":"https:\/\/www.newsbeep.com\/il\/376793\/","title":{"rendered":"Sydney Sweeney Uses an Unexpected Free-The-Nipple Moment to Promote Her Controversial Brand"},"content":{"rendered":"<p class=\"mb-4 text-lg md:leading-8 break-words\"><a href=\"https:\/\/www.yahoo.com\/entertainment\/celebrity\/articles\/people-allegedly-warning-sydney-sweeney-152909744.html\" data-ylk=\"slk:Sydney Sweeney;elm:context_link;itc:0;sec:content-canvas;outcm:mb_qualified_link;_E:mb_qualified_link;ct:story;\" data-yga=\"{&quot;yLinkElement&quot;:&quot;context_link&quot;,&quot;yModuleName&quot;:&quot;content-canvas&quot;,&quot;yLinkText&quot;:&quot;Sydney Sweeney&quot;}\" class=\"link  yahoo-link\" rel=\"nofollow noopener\" target=\"_blank\">Sydney Sweeney<\/a> is making headlines yet again, this time promoting her brand in a low-key way.<\/p>\n<p class=\"mb-4 text-lg md:leading-8 break-words\">In case you missed it, the <a href=\"https:\/\/www.yahoo.com\/entertainment\/tv\/articles\/euphoria-teens-grown-heres-character-000159229.html\" data-ylk=\"slk:Euphoria;elm:context_link;itc:0;sec:content-canvas;outcm:mb_qualified_link;_E:mb_qualified_link;ct:story;\" data-yga=\"{&quot;yLinkElement&quot;:&quot;context_link&quot;,&quot;yModuleName&quot;:&quot;content-canvas&quot;,&quot;yLinkText&quot;:&quot;Euphoria&quot;}\" class=\"link  yahoo-link\" rel=\"nofollow noopener\" target=\"_blank\">Euphoria <\/a>star shared a series of photos from her latest adventures with her friends and family from around the world (but all eyes are on slide 12). She shared the photos and videos with the caption reading, \u201cstill not sure about these dumps but here we go.\u201d<\/p>\n<p class=\"mb-4 text-lg md:leading-8 break-words\">More from SheKnows<\/p>\n<p class=\"mb-4 text-lg md:leading-8 break-words\">As we said, many were shocked by slide 12, which shows her freeing the nipple in a mirror selfie where she dons blue jeans and the sheer, lace turtleneck crop top from her controversial brand SYRN. While she\u2019s no stranger to promoting her brand (or even freeing the nipple as she did at Variety\u2019s 2025 Power of Women in Oct 2025), this mix of the two has fans\u2019 attention.<\/p>\n<p class=\"mb-4 text-lg md:leading-8 break-words\">RELATED: <a href=\"https:\/\/www.yahoo.com\/entertainment\/articles\/source-claims-tension-lauren-sanchez-144244034.html\" data-ylk=\"slk:Source Claims There\u2019s \u2018Tension\u2019 After Lauren Sanchez Found Out About Jeff Bezos &amp; Sydney Sweeney\u2019s\u00a0Collab;elm:context_link;itc:0;sec:content-canvas;outcm:mb_qualified_link;_E:mb_qualified_link;ct:story;\" data-yga=\"{&quot;yLinkElement&quot;:&quot;context_link&quot;,&quot;yModuleName&quot;:&quot;content-canvas&quot;,&quot;yLinkText&quot;:&quot;Source Claims There\u2019s \u2018Tension\u2019 After Lauren Sanchez Found Out About Jeff Bezos &amp;amp&quot;}\" class=\"link  yahoo-link\" rel=\"nofollow noopener\" target=\"_blank\">Source Claims There\u2019s \u2018Tension\u2019 After Lauren Sanchez Found Out About Jeff Bezos &amp; Sydney Sweeney\u2019s\u00a0Collab<\/a><\/p>\n<p class=\"mb-4 text-lg md:leading-8 break-words\">For those who don\u2019t know, back in 2025, it was announced that <a href=\"https:\/\/www.yahoo.com\/entertainment\/articles\/sydney-sweeney-subtle-instagram-comeback-155900764.html\" data-ylk=\"slk:Sweeney\u2019s\u00a0lingerie;elm:context_link;itc:0;sec:content-canvas;outcm:mb_qualified_link;_E:mb_qualified_link;ct:story;\" data-yga=\"{&quot;yLinkElement&quot;:&quot;context_link&quot;,&quot;yModuleName&quot;:&quot;content-canvas&quot;,&quot;yLinkText&quot;:&quot;Sweeney\u2019s&amp;nbsp&quot;}\" class=\"link  yahoo-link\" rel=\"nofollow noopener\" target=\"_blank\">Sweeney\u2019s\u00a0lingerie<\/a> line\u00a0was being invested in by Ben Schwerin, a partner at private equity firm Coatue, which is in a collaboration with Bezos and tycoon Michael Dell. Later, in Jan 2026, her brand SYRN went live (and it sold out within hours following the controversial Hollywood Sign stunt)!<\/p>\n<p class=\"mb-4 text-lg md:leading-8 break-words\">The brand has been riddled with controversy since it\u2019s technically backed by billionaire Bezos and her stunts promoting it.<\/p>\n<p class=\"mb-4 text-lg md:leading-8 break-words\">Before you go, make sure to click <a href=\"https:\/\/www.yahoo.com\/entertainment\/celebrities-got-naked-camera-tv-221643303.html\" data-ylk=\"slk:here;elm:context_link;itc:0;sec:content-canvas;outcm:mb_qualified_link;_E:mb_qualified_link;ct:story;\" data-yga=\"{&quot;yLinkElement&quot;:&quot;context_link&quot;,&quot;yModuleName&quot;:&quot;content-canvas&quot;,&quot;yLinkText&quot;:&quot;here&quot;}\" class=\"link  yahoo-link\" rel=\"nofollow noopener\" target=\"_blank\">here<\/a> to see which movie and TV stars got completely naked on camera.\u00a0<\/p>\n<p><a data-ylk=\"ct:story;elm:img;itc:0;\" class=\"stretched-box\" href=\"https:\/\/www.yahoo.com\/entertainment\/celebrities-got-naked-camera-tv-221643303.html\" rel=\"nofollow noopener\" target=\"_blank\"><img alt=\"Penelope Cruz\" loading=\"lazy\" width=\"640\" height=\"360\" decoding=\"async\" data-nimg=\"1\" class=\"rounded-lg\" style=\"color:transparent\" src=\"https:\/\/www.newsbeep.com\/il\/wp-content\/uploads\/2026\/04\/41b4e2451a9700cd3132cd904bd72f64.jpeg\"\/><\/a><\/p>\n<p>Penelope Cruz<\/p>\n<p class=\"mb-4 text-lg md:leading-8 break-words\">Best of SheKnows<\/p>\n<p class=\"mb-4 text-lg md:leading-8 break-words\">Sign up for <a href=\"https:\/\/cloud.email.sheknows.com\/signup\/\" rel=\"nofollow noopener\" target=\"_blank\" data-ylk=\"slk:SheKnows&#039; Newsletter;elm:context_link;itc:0;sec:content-canvas\" data-yga=\"{&quot;yLinkElement&quot;:&quot;context_link&quot;,&quot;yModuleName&quot;:&quot;content-canvas&quot;,&quot;yLinkText&quot;:&quot;SheKnows&#039;&quot;}\" class=\"link \">SheKnows&#8217; Newsletter<\/a>. For the latest news, follow us on <a href=\"http:\/\/bit.ly\/31XsHSx\" rel=\"nofollow noopener\" target=\"_blank\" data-ylk=\"slk:Facebook;elm:context_link;itc:0;sec:content-canvas\" data-yga=\"{&quot;yLinkElement&quot;:&quot;context_link&quot;,&quot;yModuleName&quot;:&quot;content-canvas&quot;,&quot;yLinkText&quot;:&quot;Facebook&quot;}\" class=\"link \">Facebook<\/a>, <a href=\"http:\/\/bit.ly\/2TkcoeG\" rel=\"nofollow noopener\" target=\"_blank\" data-ylk=\"slk:Twitter;elm:context_link;itc:0;sec:content-canvas\" data-yga=\"{&quot;yLinkElement&quot;:&quot;context_link&quot;,&quot;yModuleName&quot;:&quot;content-canvas&quot;,&quot;yLinkText&quot;:&quot;Twitter&quot;}\" class=\"link \">Twitter<\/a>, and <a href=\"http:\/\/bit.ly\/2TntOHq\" rel=\"nofollow noopener\" target=\"_blank\" data-ylk=\"slk:Instagram;elm:context_link;itc:0;sec:content-canvas\" data-yga=\"{&quot;yLinkElement&quot;:&quot;context_link&quot;,&quot;yModuleName&quot;:&quot;content-canvas&quot;,&quot;yLinkText&quot;:&quot;Instagram&quot;}\" class=\"link \">Instagram<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"Sydney Sweeney is making headlines yet again, this time promoting her brand in a low-key way. In case&hellip;\n","protected":false},"author":2,"featured_media":376794,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[32],"tags":[458,146,85,46,180702,2469,147],"class_list":{"0":"post-376793","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-celebrities","8":"tag-celebrities","9":"tag-entertainment","10":"tag-il","11":"tag-israel","12":"tag-latest-adventures","13":"tag-sheknows","14":"tag-sydney-sweeney"},"_links":{"self":[{"href":"https:\/\/www.newsbeep.com\/il\/wp-json\/wp\/v2\/posts\/376793","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.newsbeep.com\/il\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.newsbeep.com\/il\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/il\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/il\/wp-json\/wp\/v2\/comments?post=376793"}],"version-history":[{"count":0,"href":"https:\/\/www.newsbeep.com\/il\/wp-json\/wp\/v2\/posts\/376793\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/il\/wp-json\/wp\/v2\/media\/376794"}],"wp:attachment":[{"href":"https:\/\/www.newsbeep.com\/il\/wp-json\/wp\/v2\/media?parent=376793"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.newsbeep.com\/il\/wp-json\/wp\/v2\/categories?post=376793"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.newsbeep.com\/il\/wp-json\/wp\/v2\/tags?post=376793"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}