{"id":377443,"date":"2026-04-06T06:33:09","date_gmt":"2026-04-06T06:33:09","guid":{"rendered":"https:\/\/www.newsbeep.com\/il\/377443\/"},"modified":"2026-04-06T06:33:09","modified_gmt":"2026-04-06T06:33:09","slug":"where-they-spend-time-and-what-drives-discovery","status":"publish","type":"post","link":"https:\/\/www.newsbeep.com\/il\/377443\/","title":{"rendered":"Where they spend time and what drives discovery"},"content":{"rendered":"<p data-block-key=\"4p0gq\">More niche platforms show even sharper gaps. Snapchat is used daily by 28% of Gen Z, compared to just 10% of older adults, while Reddit sees a smaller but still notable difference (19% vs. 12%).<\/p>\n<p data-block-key=\"9lld0\">Beyond frequency, intensity is also higher. Two in five Gen Z (41%) spend more than two hours per day on social media, compared to 23% of non-Gen Z adults.<\/p>\n<p data-block-key=\"cmo2u\">Gen Z on social media: Influencers play a central role in discovery and decision-making<\/p>\n<p data-block-key=\"5ap2q\">Social media is not just about consumption for Gen Z, it is a key discovery engine.<\/p>\n<p data-block-key=\"c1ioi\">Nearly half (49%) say they follow influencers or celebrities, compared to 29% of older adults. This translates into product discovery: 40% of Gen Z say they discover new products via influencers, versus 26% of non-Gen Z.<\/p>\n<p data-block-key=\"7bnm1\">Influence also extends into purchase decisions. A quarter of Gen Z (25%) agree that celebrity endorsements affect what they buy, more than double the share among older consumers (12%).<\/p>\n<p data-block-key=\"8hjh4\">When it comes to specific creators, recognition and favorability are also significantly higher among Gen Z. For example, Markiplier (47% vs. 13%), Good Mythical Morning (43% vs. 12%) and MatPat (42% vs. 8%) all see large gaps in positive perception between Gen Z and older audiences. Even widely recognised creators like MrBeast show stronger appeal among Gen Z (35% vs. 20%).<\/p>\n","protected":false},"excerpt":{"rendered":"More niche platforms show even sharper gaps. Snapchat is used daily by 28% of Gen Z, compared to&hellip;\n","protected":false},"author":2,"featured_media":377444,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[5],"tags":[114,85,46],"class_list":{"0":"post-377443","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-business","8":"tag-business","9":"tag-il","10":"tag-israel"},"_links":{"self":[{"href":"https:\/\/www.newsbeep.com\/il\/wp-json\/wp\/v2\/posts\/377443","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.newsbeep.com\/il\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.newsbeep.com\/il\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/il\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/il\/wp-json\/wp\/v2\/comments?post=377443"}],"version-history":[{"count":0,"href":"https:\/\/www.newsbeep.com\/il\/wp-json\/wp\/v2\/posts\/377443\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/il\/wp-json\/wp\/v2\/media\/377444"}],"wp:attachment":[{"href":"https:\/\/www.newsbeep.com\/il\/wp-json\/wp\/v2\/media?parent=377443"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.newsbeep.com\/il\/wp-json\/wp\/v2\/categories?post=377443"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.newsbeep.com\/il\/wp-json\/wp\/v2\/tags?post=377443"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}