{"id":378331,"date":"2026-04-06T19:05:08","date_gmt":"2026-04-06T19:05:08","guid":{"rendered":"https:\/\/www.newsbeep.com\/il\/378331\/"},"modified":"2026-04-06T19:05:08","modified_gmt":"2026-04-06T19:05:08","slug":"campaign-suggests-surprising-way-to-reduce-prostrate-cancer-risk-04-07-2026","status":"publish","type":"post","link":"https:\/\/www.newsbeep.com\/il\/378331\/","title":{"rendered":"Campaign Suggests Surprising Way To Reduce Prostrate Cancer Risk 04\/07\/2026"},"content":{"rendered":"

<\/p>\n

An animated prostate croons a swinging original
\ntune that lists (and humorously shows) euphemisms for male masturbation — such as \u201cspank the monkey,\u201d \u201cchoke the chicken,\u201d \u201csqueeze the juice: and \u201cone man band
\npractice,\u201d –in VML Health\u2019s pro bono \u201cBeat Cancer Off\u201d video<\/a> for the Fuck Cancer nonprofit.\u00a0<\/p>\n

The song closes with the line: \u201cMen who ejaculate 21 or more times month may enjoy a significantly reduced risk of prostate cancer.\u201d<\/p>\n

The science backing that up comes largely
\nfrom a Harvard-based study that found the risk of prostate cancer can be reduced up to 22% by masturbating 21 times monthly. That study followed 31,925 men for 18 years.<\/p>\n

\u201cHumor can be a
\npowerful tool when\u00a0it\u2019s\u00a0grounded in scientific evidence.\u201d\u00a0 Claire Gillis, CEO, VML Health, said in a statement. \u201cEvery euphemism\u00a0in the song,\u00a0every
\nframe\u00a0of the\u00a0film,\u00a0and every page of the microsite,\u00a0is designed to do one thing: make prostate health something men can\u2019t ignore and make it easier\u00a0for them\u00a0to
\nspeak up and seek help.\u2019<\/p>\n

advertisement<\/p>\n

advertisement<\/p>\n

\u201cThe data around ejaculation frequency and prostate cancer risk is compelling.\u00a0It\u2019s\u00a0rare that science and\u00a0behavior\u00a0align this
\nclearly, so yes,\u00a0we\u2019re\u00a0encouraging men to take their health into their own hands,\u201d added Yael Cohen, co-counder of Fuck Cancer.<\/p>\n

In addition to the video, which is running
\non YouTube and a dedicated microsite (BeatCancerOff.com), the \u201cBeat Cancer Off\u201d campaign includes:<\/p>\n

— Brand partnerships, like one with sock manufacturer Pair of Thieves, which
\ncreated a \u201c21 Sock Pack, \u201cwith proceeds supporting Fuck Cancer<\/p>\n

— An Apple smart watch app that counts the number of a user\u2019s masturbations by measuring movements and
\n\u201csends you discreet reminders to meet your wellness goal.\u201d<\/p>\n

— Influencers, who were sent a limited-edition 21 Tissues Box, with tissues numbered 1\u201321 and a QR code linking to
\nFuck Cancer\u2019s site<\/p>\n

— Digital ads, using demand-side platform Zeta Global for direct buying, and multi-DSP collaborator MiQ.<\/p>\n

The campaign, targeted to men 40 and over, will run
\nall year and marks VML\u2019s first work with the 17- year-old Fuck Cancer group.<\/p>\n","protected":false},"excerpt":{"rendered":"An animated prostate croons a swinging original tune that lists (and humorously shows) euphemisms for male masturbation —…\n","protected":false},"author":2,"featured_media":378332,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[10],"tags":[181214,163,85,46],"class_list":{"0":"post-378331","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-health","8":"tag-beat-cancer-off-says-a-study-shows-frequent-masturbation-can-reduce-risk-up-to-22-04-07-2026","9":"tag-health","10":"tag-il","11":"tag-israel"},"_links":{"self":[{"href":"https:\/\/www.newsbeep.com\/il\/wp-json\/wp\/v2\/posts\/378331","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.newsbeep.com\/il\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.newsbeep.com\/il\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/il\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/il\/wp-json\/wp\/v2\/comments?post=378331"}],"version-history":[{"count":0,"href":"https:\/\/www.newsbeep.com\/il\/wp-json\/wp\/v2\/posts\/378331\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/il\/wp-json\/wp\/v2\/media\/378332"}],"wp:attachment":[{"href":"https:\/\/www.newsbeep.com\/il\/wp-json\/wp\/v2\/media?parent=378331"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.newsbeep.com\/il\/wp-json\/wp\/v2\/categories?post=378331"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.newsbeep.com\/il\/wp-json\/wp\/v2\/tags?post=378331"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}