{"id":379872,"date":"2026-04-07T17:00:14","date_gmt":"2026-04-07T17:00:14","guid":{"rendered":"https:\/\/www.newsbeep.com\/il\/379872\/"},"modified":"2026-04-07T17:00:14","modified_gmt":"2026-04-07T17:00:14","slug":"mini-id-case-study-improving-an-already-perfect-kitchen-tool","status":"publish","type":"post","link":"https:\/\/www.newsbeep.com\/il\/379872\/","title":{"rendered":"Mini ID Case Study: Improving an Already Perfect Kitchen Tool"},"content":{"rendered":"


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What would you do, as an industrial designer, if your client asked you to optimize a tool\u2014and you couldn’t? That was the challenge faced by ID firm Goodwin Hartshorn<\/a>, when client Joseph Joseph asked them to redesign the kitchen peeler. “We learnt a valuable lesson when developing our Multi-Peel<\/a> (and Multi-Slice<\/a>) for Joseph Joseph,” the firm writes.<\/p>\n

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We started by looking at many different alternatives to the standard peeler design in order to improve the function. However, it became clear that, aside from a few very specific shortcomings, they have been beautifully optimised over many decades to balance function, cost and manufacturability.<\/p>\n

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So, instead of trying to re-invent the peeler itself, we explored how we could add functionality to improve their usefulness. <\/p>\n

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We added scrapers to the two standard peelers to make scraping new potatoes easier. We added a combination zester\/orange-peel cutter to the serrated peeler, and we added a channel knife to the julienne peeler.<\/p>\n

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Sometimes, more is more!<\/p>\n

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Both were designed over a decade ago, and are still on the market. They retail for $11. That’s good, enduring design for the masses. <\/p>\n


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