![\"Image](\"https:\/\/www.newsbeep.com\/il\/wp-content\/uploads\/2026\/04\/L1002010CMYK.jpg\"\/)
<\/p>\n\u201cThe PRs told me, you cannot leave Manhattan, and you can\u2019t do a dinner\u2014people are too busy,\u201d recalls Comey of her decision, in 2013, to scrap her catwalk show in favor of an intimate supper-club-style presentation in Brooklyn\u2019s difficult-to-reach Red Hook neighborhood. A seat at a Rachel Comey dinner\u2014replete with cabaret courtesy of Justin Vivian Bond, or Tracee Ellis Ross on emcee duties\u2014became a coveted invite, and not only for fashion insiders: You might find yourself seated across the table from Cindy Sherman, or Debbie Harry, or Maggie Gyllenhaal, or Zadie Smith. \u201cWe can get so siloed off\u2014fashion over here, writers over there\u2014I thought it would be interesting to let people mingle,\u201d Comey explains. Some guests were pals; others, she confesses, were artists whom she admired and simply cold-called, operating on the principle that if you feel connected to someone\u2019s work, chances are the regard is returned. Smith, for one, attests to this: \u201cWhen I get dressed, my first priority is not to look sexy or pretty or skinny or young\u2014I want to look cool,\u201d she says. \u201cAnd to me, Rachel\u2019s clothes are a shortcut to that. They\u2019re clothes for me to enjoy.\u201d<\/p>\n
Women who design for women: They get dinged for being too practical, too focused on stuff like pockets to conjure any fantasy. Rachel Comey, the brand, rebuts this claim. Not that Comey, the designer, doesn\u2019t prioritize functionality. One reason she sees the 2014 opening of her first store, in Manhattan\u2019s SoHo, as such a milestone is that it allowed her to better comprehend her clientele. \u201cSeeing customers shopping in real-time, getting the sales reports\u2026. It was like, mind blown,\u201d she says. \u201cWho is she? Where is she going? What is she doing? What does she need? How do I problem-solve for that\u2014if she has to give a speech, and she\u2019s standing a long time\u2014what are those shoes?\u201d<\/p>\n
\u201cBut at the same time, I was also putting the pieces together in terms of where I wanted to go with the aesthetic,\u201d Comey continues. \u201cPart of my job, on top of the problem-solving, is to offer propositions that are surprising and delightful\u2014a sharper shoulder, or a fabric that\u2019s a little bit of a challenge\u2014it\u2019s \u2018off\u2019 in some way. Try this.\u201d<\/p>\n
<\/p>\n
Comey, far right, with her employees, muses, models, and collaborators.<\/p>\n","protected":false},"excerpt":{"rendered":"\u201cThe PRs told me, you cannot leave Manhattan, and you can\u2019t do a dinner\u2014people are too busy,\u201d recalls…\n","protected":false},"author":2,"featured_media":381392,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[8],"tags":[146,85,46,1619,28303,9157],"class_list":["post-381391","post","type-post","status-publish","format-standard","has-post-thumbnail","category-entertainment","tag-entertainment","tag-il","tag-israel","tag-magazine","tag-storytypeprofile","tag-textabovecenterfullbleed"],"_links":{"self":[{"href":"https:\/\/www.newsbeep.com\/il\/wp-json\/wp\/v2\/posts\/381391","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.newsbeep.com\/il\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.newsbeep.com\/il\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/il\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/il\/wp-json\/wp\/v2\/comments?post=381391"}],"version-history":[{"count":0,"href":"https:\/\/www.newsbeep.com\/il\/wp-json\/wp\/v2\/posts\/381391\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/il\/wp-json\/wp\/v2\/media\/381392"}],"wp:attachment":[{"href":"https:\/\/www.newsbeep.com\/il\/wp-json\/wp\/v2\/media?parent=381391"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.newsbeep.com\/il\/wp-json\/wp\/v2\/categories?post=381391"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.newsbeep.com\/il\/wp-json\/wp\/v2\/tags?post=381391"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}