{"id":381435,"date":"2026-04-08T13:49:12","date_gmt":"2026-04-08T13:49:12","guid":{"rendered":"https:\/\/www.newsbeep.com\/il\/381435\/"},"modified":"2026-04-08T13:49:12","modified_gmt":"2026-04-08T13:49:12","slug":"nexxus-names-christina-aguilera-the-face-of-its-keraphix-collection","status":"publish","type":"post","link":"https:\/\/www.newsbeep.com\/il\/381435\/","title":{"rendered":"Nexxus Names Christina Aguilera the Face of its Keraphix Collection"},"content":{"rendered":"

\n\tChristina Aguilera<\/a>\u2018s fate as a platinum blond was sealed the moment she realized dark hair<\/a> wasn\u2019t compatible with her complexion. <\/p>\n

\n\t\u201cSince I was a teenager, I felt most confident and most myself as a blond. It worked for me. When I get too, too dark, I\u2019m not a fan of my particular complexion with it,\u201d she told WWD in an exclusive interview. \u201cI definitely love change, as you\u2019ve seen throughout the years and the different projects and videos and things, but blond is my go-to classic.\u201d<\/p>\n

\n\tThat said, the maintenance, on top of her demanding stage schedule, has certainly done a number on her ends. \u201cUs girlies, we need products to help get us through breakage and damage,\u201d Aguilera<\/a> said. \u201cI definitely get very dry with all the travel that I do too, airplanes, hotels, different air qualities throughout the globe. I need moisture. I need things that are going to hold in there and make [my hair<\/a>] feel yummy.\u201d <\/p>\n

\n\tAfter years of testing countless products, the \u201cBeautiful\u201d singer has finally found what she\u2019s been after. With damage repair shampoo, conditioner, a treatment mask and more, Aguilera claims Nexxus\u2019 Keraphix Collection is the hero. <\/p>\n

\t\t\t\t\t\t\"\"<\/p>\n

\t\t\t\t\tNexxus\u2019 Keraphix Collection. <\/p>\n

\n\t\u201cI think it\u2019s very obvious whenever something doesn\u2019t work right away. You pretty much know if it feels right, and if it\u2019s doing its job because it has a lasting effect and that\u2019s what I love is the consistency with what I\u2019ve come to understand and love about [the Keraphix collection],\u201d said Aguilera, who\u2019s now been named the face of the line. <\/p>\n

\n\tAnnounced Wednesday, the vocalist will star in a special-edition commercial titled \u201cNexxtina,\u201d in which she explores the many causes of hair<\/a> damage, from bleaching to heat styling, thanks to Nexxus\u2019 key product, the Liquid Crystallizer Reconstructive Leave-in Treatment, made with liquid crystal serine amino acids and Keratin Resistance Therapy. <\/p>\n

\n\t\u201cI love having something to go to after the shampoo and conditioner that I can just leave in my hair, that I\u2019m going to feel gives residual effect after the fact and throughout my day,\u201d Aguilera said of the treatment. \u201cIt just has that really good bounce back feel.\u201d <\/p>\n

\n\tAll the products, she continued, are the innovations she wishes she knew about when she first started experimenting with her hair. \u201cLord knows we need the help because of our busy lives, our busy schedules, being a mom to just yourself just wanting to have fun. We go through a lot with irons, with heat, with hairspray, with all of the different things,\u201d she said. \u201cSo yeah, we need all the help we can get. And Nexxus is a classic brand that has proven that through the years.\u201d<\/p>\n

\n\tThe Keraphix line is available now online and at Ulta, Target and CVS. <\/p>\n","protected":false},"excerpt":{"rendered":"Christina Aguilera\u2018s fate as a platinum blond was sealed the moment she realized dark hair wasn\u2019t compatible with…\n","protected":false},"author":2,"featured_media":381436,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[8],"tags":[1416,38892,146,4947,85,46],"class_list":{"0":"post-381435","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-entertainment","8":"tag-beauty","9":"tag-collaborations","10":"tag-entertainment","11":"tag-hair","12":"tag-il","13":"tag-israel"},"_links":{"self":[{"href":"https:\/\/www.newsbeep.com\/il\/wp-json\/wp\/v2\/posts\/381435","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.newsbeep.com\/il\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.newsbeep.com\/il\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/il\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/il\/wp-json\/wp\/v2\/comments?post=381435"}],"version-history":[{"count":0,"href":"https:\/\/www.newsbeep.com\/il\/wp-json\/wp\/v2\/posts\/381435\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/il\/wp-json\/wp\/v2\/media\/381436"}],"wp:attachment":[{"href":"https:\/\/www.newsbeep.com\/il\/wp-json\/wp\/v2\/media?parent=381435"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.newsbeep.com\/il\/wp-json\/wp\/v2\/categories?post=381435"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.newsbeep.com\/il\/wp-json\/wp\/v2\/tags?post=381435"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}