A jar of Nutella became an unexpected viral sensation this week after it was spotted floating in zero gravity aboard NASA\u2019s Artemis II spacecraft during a live mission broadcast.<\/p>\n
The sweet hazelnut spread drifted<\/a> across the Orion capsule\u2019s kitchen area on April 6\u20137, 2026, as the crew conducted systems checks. The moment, captured on NASA\u2019s livestream, quickly spread across social media and was viewed millions of times within hours.<\/p>\n The floating Nutella jar appeared during a routine interior tour of the Orion spacecraft, which is carrying four astronauts on the first crewed Artemis flight since the Apollo era. NASA\u2019s livestream showed the jar slowly tumbling label-forward in microgravity.<\/p>\n Internet users immediately dubbed the scene \u201cthe greatest free advertising moment in history,\u201d according to Fox News<\/a>. <\/p>\n The clip<\/a> was widely shared on platforms including TikTok<\/a>, X<\/a>, and Instagram<\/a>, with many calling it the most effective unplanned product placement in recent memory.<\/p>\n Nutella\u2019s parent company, Ferrero, has not commented publicly on the incident, but the brand has seen a surge in online mentions since the footage aired. <\/p>\n