{"id":383110,"date":"2026-04-09T11:46:09","date_gmt":"2026-04-09T11:46:09","guid":{"rendered":"https:\/\/www.newsbeep.com\/il\/383110\/"},"modified":"2026-04-09T11:46:09","modified_gmt":"2026-04-09T11:46:09","slug":"blackpinks-jennie-joins-ray-ban-as-global-brand-ambassador","status":"publish","type":"post","link":"https:\/\/www.newsbeep.com\/il\/383110\/","title":{"rendered":"Blackpink’s Jennie Joins Ray-Ban as Global Brand Ambassador"},"content":{"rendered":"

\n\tBEST FRAME: Eyewear<\/a> maker Ray-Ban has appointed Blackpink<\/a>\u2018s Jennie as its new global brand ambassador in a bid to connect the brand with a new generation of fashion- and music-loving consumers.<\/p>\n

\n\tFresh off an electrifying performance as the closing headliner of Complexcon Hong Kong, the K-pop star\u2019s cool, unforced take on luxury and street style mirrors Ray-Ban\u2019s own mix of timelessness and edge, the brand said.<\/p>\n

\t\t\t\t\t\t\"\"<\/p>\n

\t\t\t\t\tBlackpink<\/a>\u2019s Jennie<\/p>\n

\n\t\u201cI\u2019m really happy to be partnering with Ray-Ban. It felt natural from the beginning. To me, confidence isn\u2019t loud; it comes from feeling comfortable with yourself and expressing who you are in a quiet way,\u201d said the star, whose stage name is Jennie Ruby Jane.<\/p>\n

\n\t\u201cRay-Ban has that same energy: simple, expressive, and easy to live in. I love pieces that stay with you every day and become part of your mood, and this collaboration fits perfectly into that,\u201d she added.<\/p>\n

\t\t\t\t\t\t\"\"<\/p>\n

\t\t\t\t\tBlackpink\u2019s Jennie is Ray-Ban\u2019s new global brand ambassador.<\/p>\n

\n\tCoinciding with the appointment, the EssilorLuxottica<\/a>-owned eyewear<\/a> brand released a campaign that channels the Blackpink member\u2019s radical aesthetic, expressive energy, and fearless sense of self.<\/p>\n

\n\tInvite her fans to \u201cframe their next move,\u201d she sports \u201990s-inflected wrap shields, vintage-inspired metal silhouettes, and retro-feminine cat-eyes designed for all-day wear and comfort.<\/p>\n

\n\tJennie, who just wrapped a six-month concert tour, told WWD earlier<\/a> that she is lining up her annual agenda with plenty of summer festival dates to be announced. <\/p>\n","protected":false},"excerpt":{"rendered":"BEST FRAME: Eyewear maker Ray-Ban has appointed Blackpink\u2018s Jennie as its new global brand ambassador in a bid…\n","protected":false},"author":2,"featured_media":383111,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[28],"tags":[2703,146,19388,64054,85,46,409],"class_list":{"0":"post-383110","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-music","8":"tag-blackpink","9":"tag-entertainment","10":"tag-essilorluxottica","11":"tag-eyewear","12":"tag-il","13":"tag-israel","14":"tag-music"},"_links":{"self":[{"href":"https:\/\/www.newsbeep.com\/il\/wp-json\/wp\/v2\/posts\/383110","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.newsbeep.com\/il\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.newsbeep.com\/il\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/il\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/il\/wp-json\/wp\/v2\/comments?post=383110"}],"version-history":[{"count":0,"href":"https:\/\/www.newsbeep.com\/il\/wp-json\/wp\/v2\/posts\/383110\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/il\/wp-json\/wp\/v2\/media\/383111"}],"wp:attachment":[{"href":"https:\/\/www.newsbeep.com\/il\/wp-json\/wp\/v2\/media?parent=383110"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.newsbeep.com\/il\/wp-json\/wp\/v2\/categories?post=383110"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.newsbeep.com\/il\/wp-json\/wp\/v2\/tags?post=383110"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}