Summary<\/p>\n
BLACKPINK superstar JENNIE has officially been named the newest global brand ambassador for eyewear giant Ray-Ban and its tech-wear division, Ray-Ban Meta<\/p>\n
The inaugural \u201cStyles for Unfiltered Confidence\u201d campaign features the K-pop icon modeling \u201990s-inspired wrap shields, retro cat-eye silhouettes, and vintage metal frames\n<\/p>\n
The massive partnership coincides with the debut of the Ray-Ban Meta Blayzer Optics (Gen 2) smart glasses, offering a sleek, lightweight optical design starting at $499 USD\n<\/p>\n
K-pop powerhouse JENNIE<\/a> is bringing her undeniable \u201cIt Girl\u201d energy to a new eyewear partner. Ray-Ban<\/a> has officially announced the BLACKPINK<\/a> singer, rapper, and actress as its newest Global Brand Ambassador. Bridging the gap between the brand\u2019s classic heritage and JENNIE\u2019s massive influence over global fashion and digital culture, the partnership officially launched this week with a striking new campaign titled \u201cStyles for Unfiltered Confidence.\u201d\n<\/p>\n The debut campaign imagery centers around themes of self-expression, minimalism, and comfort, inviting audiences to \u201cframe their next move.\u201d Showcasing her immense versatility, JENNIE is seen modeling a highly curated edit of her favorite Ray-Ban silhouettes. The selection leans heavily into current streetwear and Y2K trends, featuring vintage-influenced metal frames, \u201990s-inspired wrap shields, and retro cat-eye shapes designed for effortless all-day wear.\n<\/p>\n In addition to traditional sunglasses, JENNIE is also the new face of the brand\u2019s innovative tech-wear division, Ray-Ban Meta. The ambassador announcement officially coincides with the highly anticipated debut of the Ray-Ban Meta Blayzer Optics (Gen 2). Promoted as the brand\u2019s sleekest optical silhouette to date, the Gen 2 smart frames boast a lighter, more adaptive fit while packing all the high-tech, AI-driven features fans expect from the wearable tech line.\n<\/p>\n \u201cI\u2019m really happy to be partnering with Ray-Ban. It felt natural from the beginning,\u201d JENNIE shared regarding the partnership. \u201cTo me, confidence isn\u2019t loud; it comes from feeling comfortable with yourself and expressing who you are in a quiet way. Ray-Ban has that same energy: simple, expressive and easy to live in. I love pieces that stay with you every day and become part of your mood, and this collaboration fits perfectly into that.\u201d\n<\/p>\n The curated \u201cRay-Ban and Jennie\u201d edit is available to shop now directly via Ray-Ban.com and in physical Ray-Ban retail locations worldwide. The new Ray-Ban Meta Gen 2 models, including the JENNIE-approved Blayzer Optics, are currently rolling out, ranging in price from $379 to $499 USD.<\/p>\n","protected":false},"excerpt":{"rendered":"Summary BLACKPINK superstar JENNIE has officially been named the newest global brand ambassador for eyewear giant Ray-Ban and…\n","protected":false},"author":2,"featured_media":384679,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[28],"tags":[146,85,46,409],"class_list":{"0":"post-384678","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-music","8":"tag-entertainment","9":"tag-il","10":"tag-israel","11":"tag-music"},"_links":{"self":[{"href":"https:\/\/www.newsbeep.com\/il\/wp-json\/wp\/v2\/posts\/384678","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.newsbeep.com\/il\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.newsbeep.com\/il\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/il\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/il\/wp-json\/wp\/v2\/comments?post=384678"}],"version-history":[{"count":0,"href":"https:\/\/www.newsbeep.com\/il\/wp-json\/wp\/v2\/posts\/384678\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/il\/wp-json\/wp\/v2\/media\/384679"}],"wp:attachment":[{"href":"https:\/\/www.newsbeep.com\/il\/wp-json\/wp\/v2\/media?parent=384678"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.newsbeep.com\/il\/wp-json\/wp\/v2\/categories?post=384678"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.newsbeep.com\/il\/wp-json\/wp\/v2\/tags?post=384678"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}