{"id":385450,"date":"2026-04-10T18:44:08","date_gmt":"2026-04-10T18:44:08","guid":{"rendered":"https:\/\/www.newsbeep.com\/il\/385450\/"},"modified":"2026-04-10T18:44:08","modified_gmt":"2026-04-10T18:44:08","slug":"butter-birkin-popcorn-plastic-it-bag-in-demand-by-devil-wears-prada-fans-handbags","status":"publish","type":"post","link":"https:\/\/www.newsbeep.com\/il\/385450\/","title":{"rendered":"\u2018Butter Birkin\u2019: popcorn plastic It bag in demand by Devil Wears Prada fans | Handbags"},"content":{"rendered":"

In a recent trailer for the highly anticipated The Devil Wears Prada sequel<\/a>, the cast are seen parading through the streets of New York City carrying an array of designer handbags, including clutches and satchels from Chanel and Valentino.<\/p>\n

But among fans of the film there is a very different type of It bag in demand: a popcorn bucket shaped to resemble a structured tote bag is quickly becoming a coveted accessory.<\/p>\n

Cinema chains, including the Odeon in the UK, are to sell the red plastic bag, which comes filled with popcorn as part of a special ticket deal.<\/p>\n

Nicknamed the Butter Birkin \u2013 a reference to the Herm\u00e8s Birkin, fashion\u2019s high status and highest valued bag, where prices start at \u00a37k \u2013 prices for the big screen version are expected to start from \u00a320.<\/p>\n

Meryl Streep, who plays Miranda Priestly, waves during a press conference to promote The Devil Wears Prada 2 in Seoul, South Korea, on 8 April. Photograph: Ahn Young-joon\/AP<\/p>\n

Despite not yet being officially available in the UK, the bag is already being touted on resale sites. One listing on eBay has a starting price of \u00a3130.<\/p>\n

The bag joins a recent list of commemorative popcorn buckets that have captivated cinemagoers. In 2023, Barbie released one that resembled a pink corvette; the following year Dune unveiled a sandworm inspired bucket<\/a>, while in March, Ryan Gosling\u2019s Project Hail Mary launched one that mirrored an astronaut\u2019s helmet.<\/p>\n

While film memorabilia is not new, Finola Kerrigan, a professor of marketing at the University of Birmingham, says the lack of analogue videotapes and DVDs is popularising a new wave and attracting a wider audience.<\/p>\n

\u201cNowadays, there is a real distinction between physical objects and digital consumption,\u201d she says. \u201cFilm is an experience, so unless you have something physical to show it can be hard to demonstrate your fandom. These types of popcorn buckets allow the buyer to show they belong to a certain group.\u201d<\/p>\n

Anne Hathaway, who reprises her role as Andy Sachs in The Devil Wears Prada 2, takes questions at the Seoul, South Korea, press conference. Photograph: Lee Jae-Won\/AFLO\/Shutterstock<\/p>\n

The bag went on sale in the US at chains, including AMC, in March. A \u00a340 \u201cRunway ready\u201d offer from the US site Fandango that includes the bag alongside a ticket and limited edition Runway magazine \u2013 a mockup of the fictional magazine helmed by Miranda Priestly (Meryl Streep) in the film \u2013 sold out within a week of going live.<\/p>\n

Kerrigan says the brandless red popcorn bag allows fans who can\u2019t afford to wear Prada to a screening \u201ca nice tongue-in-cheek way to show that they\u2019re fashion focused,\u201d describing it as \u201can insider nod\u201d.<\/p>\n

Other cineplexes are offering keyrings dangling with a pair of red heels, a nod to Priestly\u2019s Valentino Rockstud shoes<\/a>, alongside sunglasses, a reference to both Priestly and Anna Wintour, who is said to have inspired Streep\u2019s stern character. This week, the duo appeared on the cover of Vogue<\/a>, both wearing Prada.<\/p>\n","protected":false},"excerpt":{"rendered":"In a recent trailer for the highly anticipated The Devil Wears Prada sequel, the cast are seen parading…\n","protected":false},"author":2,"featured_media":385451,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[8],"tags":[146,85,46],"class_list":{"0":"post-385450","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-entertainment","8":"tag-entertainment","9":"tag-il","10":"tag-israel"},"_links":{"self":[{"href":"https:\/\/www.newsbeep.com\/il\/wp-json\/wp\/v2\/posts\/385450","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.newsbeep.com\/il\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.newsbeep.com\/il\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/il\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/il\/wp-json\/wp\/v2\/comments?post=385450"}],"version-history":[{"count":0,"href":"https:\/\/www.newsbeep.com\/il\/wp-json\/wp\/v2\/posts\/385450\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/il\/wp-json\/wp\/v2\/media\/385451"}],"wp:attachment":[{"href":"https:\/\/www.newsbeep.com\/il\/wp-json\/wp\/v2\/media?parent=385450"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.newsbeep.com\/il\/wp-json\/wp\/v2\/categories?post=385450"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.newsbeep.com\/il\/wp-json\/wp\/v2\/tags?post=385450"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}