{"id":388977,"date":"2026-04-12T23:56:12","date_gmt":"2026-04-12T23:56:12","guid":{"rendered":"https:\/\/www.newsbeep.com\/il\/388977\/"},"modified":"2026-04-12T23:56:12","modified_gmt":"2026-04-12T23:56:12","slug":"dominos-unveils-new-pizza-range-to-take-on-restaurant-rivals","status":"publish","type":"post","link":"https:\/\/www.newsbeep.com\/il\/388977\/","title":{"rendered":"Domino\u2019s unveils new pizza range to take on restaurant rivals"},"content":{"rendered":"\n

Domino\u2019s is poised to launch a new range of thinner-crust, Italian-inspired pizzas, aiming to tap into the more premium end of the takeaway market and attract a wider customer base. <\/a><\/p>\n

The fast-food chain indicated this strategic shift responds to growing consumer demand for a “restaurant experience at home.”<\/p>\n

The forthcoming “Italiano’s” collection will feature five distinct pizzas, distinguished by their lighter base and sophisticated Italian-inspired toppings, including nduja, goat\u2019s cheese, and a pesto drizzle.<\/p>\n

Domino\u2019s, traditionally popular with students and younger demographics, believes this new style of pizza will cater to the increasing trend for elevated at-home dining occasions.<\/p>\n

Chief executive Nicola Frampton said: \u201cWe\u2019re seeing that for certain occasions, whether that\u2019s a date night or a relaxed evening in, people are increasingly looking for something that feels a bit more like a restaurant experience at home, and this range allows us to tap into those moments.\u201d<\/p>\n

The launch comes after restaurant chain Pizza Express has continued to expand its Romana pizza menu, a thinner and crispier version of the classic pizza that sells for a higher price.<\/p>\n

\"Domino's Domino’s is rolling out thinner pizzas in a new Italian-inspired range it hopes will buy a slice of the more premium market and cater to new customers (Dominos\/PA Wire) <\/p>\n

It also sells a range of its branded pizzas in supermarkets to cater to people eating out less frequently and looking to upgrade meals at home.<\/p>\n

Meanwhile, newer pizzerias like sourdough pizza chain Franco Manca have grown rapidly, having been founded in 2008 and now running about 70 restaurants across the UK.<\/p>\n

On the other hand, takeaway and eat-in chain Pizza Hut has struggled against an under-pressure casual dining sector, and around half its restaurants were shut down last year after falling into administration.<\/p>\n

Domino\u2019s has said it wants to expand its pizza offering and customer base, after reporting a slight decline in order numbers last year.<\/p>\n

Ms Frampton said the Italiano\u2019s range was a \u201cstrong example of how we\u2019re continuing to evolve and broaden our pizza offering, attract new customers and unlock new occasions for growth\u201d.<\/p>\n

Domino’s recently introduced its Chick ‘N’ Dip sub-brand,<\/a> a nationwide initiative designed to capitalise on the rapidly increasing demand for chicken across the UK.<\/p>\n

Domino\u2019s recently said 2026 had got off to a good start and it was hoping for a sales boost from Chick \u2018N\u2019 Dip while aiming to open a swathe of new shops.<\/p>\n","protected":false},"excerpt":{"rendered":"Domino\u2019s is poised to launch a new range of thinner-crust, Italian-inspired pizzas, aiming to tap into the more…\n","protected":false},"author":2,"featured_media":388978,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[5],"tags":[114,185311,185313,85,46,185310,185312],"class_list":{"0":"post-388977","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-business","8":"tag-business","9":"tag-customer-base","10":"tag-dominos","11":"tag-il","12":"tag-israel","13":"tag-pizzas","14":"tag-restaurant-chain"},"_links":{"self":[{"href":"https:\/\/www.newsbeep.com\/il\/wp-json\/wp\/v2\/posts\/388977","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.newsbeep.com\/il\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.newsbeep.com\/il\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/il\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/il\/wp-json\/wp\/v2\/comments?post=388977"}],"version-history":[{"count":0,"href":"https:\/\/www.newsbeep.com\/il\/wp-json\/wp\/v2\/posts\/388977\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/il\/wp-json\/wp\/v2\/media\/388978"}],"wp:attachment":[{"href":"https:\/\/www.newsbeep.com\/il\/wp-json\/wp\/v2\/media?parent=388977"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.newsbeep.com\/il\/wp-json\/wp\/v2\/categories?post=388977"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.newsbeep.com\/il\/wp-json\/wp\/v2\/tags?post=388977"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}