{"id":389015,"date":"2026-04-13T00:32:14","date_gmt":"2026-04-13T00:32:14","guid":{"rendered":"https:\/\/www.newsbeep.com\/il\/389015\/"},"modified":"2026-04-13T00:32:14","modified_gmt":"2026-04-13T00:32:14","slug":"dominos-takes-on-restaurant-rivals-with-new-range-of-thinner-pizzas","status":"publish","type":"post","link":"https:\/\/www.newsbeep.com\/il\/389015\/","title":{"rendered":"Domino\u2019s takes on restaurant rivals with new range of thinner pizzas"},"content":{"rendered":"\n<p class=\"yf-1fy9kyt\">Domino\u2019s is rolling out thinner pizzas in a new Italian-inspired range it hopes will buy a slice of the more premium market and cater to new customers.<\/p>\n<p class=\"yf-1fy9kyt\">The takeaway firm said it was responding to increasing demand for a \u201crestaurant experience at home\u201d.<\/p>\n<p class=\"yf-1fy9kyt\">The new \u201cItaliano\u2019s\u201d pizza range will feature five pizzas with a thinner-style crust and Italian-inspired toppings including nduja, goat\u2019s cheese and a pesto drizzle.<\/p>\n<p class=\"yf-1fy9kyt\">Domino\u2019s, which is known for being popular among students and younger people, said bringing a different style of pizza to its menu responds to growing demand for at-home takeaway occasions.<\/p>\n<p class=\"yf-1fy9kyt\">Chief executive Nicola Frampton said: \u201cWe\u2019re seeing that for certain occasions, whether that\u2019s a date night or a relaxed evening in, people are increasingly looking for something that feels a bit more like a restaurant experience at home, and this range allows us to tap into those moments.\u201d<\/p>\n<p>    <img fetchpriority=\"high\" decoding=\"async\" src=\"https:\/\/www.newsbeep.com\/il\/wp-content\/uploads\/2026\/04\/f4cc7e50372c02f82dc4d7e81dbca5d0.jpeg\" alt=\"Domino\u2019s financials\" loading=\"eager\" height=\"471\" width=\"640\" class=\"yf-lglytj  loaded\"\/> Domino\u2019s is known to be popular among students (Domino\u2019s\/PA)  \u00b7 Domino\u2019s    <\/p>\n<p class=\"yf-1fy9kyt\">The launch comes after restaurant chain Pizza Express has continued to expand its Romana pizza menu, a thinner and crispier version of the classic pizza that sells for a higher price.<\/p>\n<p class=\"yf-1fy9kyt\">It also sells a range of its branded pizzas in supermarkets to cater to people eating out less frequently and looking to upgrade meals at home.<\/p>\n<p class=\"yf-1fy9kyt\">Meanwhile, newer pizzerias like sourdough pizza chain Franco Manca have grown rapidly, having been founded in 2008 and now running about 70 restaurants across the UK.<\/p>\n<p class=\"yf-1fy9kyt\">On the other hand, takeaway and eat-in chain Pizza Hut has struggled against an under-pressure casual dining sector, and around half its restaurants were shut down last year after falling into administration.<\/p>\n<p class=\"yf-1fy9kyt\">Domino\u2019s has said it wants to expand its pizza offering and customer base, after\u00a0reporting a slight decline in order numbers last year.<\/p>\n<p class=\"yf-1fy9kyt\">Ms Frampton said the Italiano\u2019s range was a \u201cstrong example of how we\u2019re continuing to evolve and broaden our pizza offering, attract new customers and unlock new occasions for growth\u201d.<\/p>\n","protected":false},"excerpt":{"rendered":"Domino\u2019s is rolling out thinner pizzas in a new Italian-inspired range it hopes will buy a slice of&hellip;\n","protected":false},"author":2,"featured_media":389016,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[5],"tags":[114,185313,85,46,185310],"class_list":{"0":"post-389015","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-business","8":"tag-business","9":"tag-dominos","10":"tag-il","11":"tag-israel","12":"tag-pizzas"},"_links":{"self":[{"href":"https:\/\/www.newsbeep.com\/il\/wp-json\/wp\/v2\/posts\/389015","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.newsbeep.com\/il\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.newsbeep.com\/il\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/il\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/il\/wp-json\/wp\/v2\/comments?post=389015"}],"version-history":[{"count":0,"href":"https:\/\/www.newsbeep.com\/il\/wp-json\/wp\/v2\/posts\/389015\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/il\/wp-json\/wp\/v2\/media\/389016"}],"wp:attachment":[{"href":"https:\/\/www.newsbeep.com\/il\/wp-json\/wp\/v2\/media?parent=389015"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.newsbeep.com\/il\/wp-json\/wp\/v2\/categories?post=389015"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.newsbeep.com\/il\/wp-json\/wp\/v2\/tags?post=389015"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}