{"id":390591,"date":"2026-04-13T23:32:09","date_gmt":"2026-04-13T23:32:09","guid":{"rendered":"https:\/\/www.newsbeep.com\/il\/390591\/"},"modified":"2026-04-13T23:32:09","modified_gmt":"2026-04-13T23:32:09","slug":"laufey-releases-madwoman-music-video-starring-hudson-williams","status":"publish","type":"post","link":"https:\/\/www.newsbeep.com\/il\/390591\/","title":{"rendered":"Laufey Releases \u201cMadwoman\u201d Music Video Starring Hudson Williams"},"content":{"rendered":"

\n\tFresh off her Coachella debut, Laufey<\/a> released the star-studded music<\/a> video for her latest single, \u201cMadwoman.\u201d <\/p>\n

\n\tThe 26-year-old singer-songwriter, who performed the song live for the first time at Coachella, assembled an all-star cast of Heated Rivalry breakout Hudson Williams<\/a>, Olympic gold medalist Alysa Liu<\/a>, KATSEYE<\/a>\u2019s Megan Skiendiel and The Summer I Turned Pretty\u2019s Lola Tung<\/a> for the video. <\/p>\n

\n\tLaufey and her team gathered a slew of Asian and Asian American talent in front of and behind the camera. That includes executive producers Christine Yi and Maiqi Qin of Gold House<\/a>, Julie Fong of Partizan Entertainment and Committee of 100 co-founder Oscar Tang, as well as director Warren Fu and DP Andrew Truong.<\/p>\n

\n\t\u201cGrowing up, I felt a general lack of representation for people who looked like me in music and media. With the \u2018Madwoman\u2019 video, I wanted to be that representation,\u201d the singer says in a statement.<\/p>\n

\n\tIn an email exchange with The Hollywood Reporter, Fu adds, \u201cIt just felt like such a rare experience to have so many people in front of and behind the camera who share a similar cultural background.\u201d<\/p>\n

\n\t\u201cAs an Asian American who grew up with so few role models in music, film or sports, it was exciting to celebrate these talented young artists who are each riding their own wave of success,\u201d he adds, a nod to Laufey, Williams, Tung, Skiendiel and Liu.<\/p>\n

\n\tGold House, the API non-profit, helped bring the music video to life. The organization has begun executive producing and producing films through its Creative Equity Fund and Gold House Studios, however, \u201cMadwoman\u201d is its first music video.<\/p>\n

\n\t\u201cAcross our different initiatives and mediums, perhaps the only constant is that we want to support storytelling with AAPI characters and moments that feel like firsts. That feel like they\u2019ll become cultural moments that our community can feel the impact of and take pride in,\u201d said Yi, GM of Gold House Studios and Creative Equity Fund tells THR in an email exchange. <\/p>\n

\n\t\u201cThe all \u2018wasian\u2019 cast is definitely one of those firsts, and I think it brings light to another unique and beautiful facet of the Asian diaspora,\u201d she adds, referencing Internet slang for people who have Asian and Caucasian heritage. Social media comments on Laufey\u2019s Instagram posts announcing the cast gems like \u201cnot the wasian avengers omg<\/a>\u201d and \u201cthis is like the avengers of wasia<\/a>.\u201d<\/p>\n

\t\t\t\t\t\t\"\"<\/p>\n

\t\t\t\t\tTung, Williams, Laufey, Skiendiel and Liu for the \u201cMadwoman\u201d music video.<\/p>\n

\t\t\t\t\t\t\t\t\tNicole Mago<\/p>\n

\n\tGold House began working with Laufey and her team after they reached out to Gold House about finding an AAPI director for the video. <\/p>\n

\n\tThe video for \u201cMadwoman\u201d was filmed in Los Angeles in the weeks leading up Coachella debut, and took inspiration from the late photographer Slim Aarons, who was known for shooting high society. <\/p>\n

\n\tFu says that Laufey and her identical twin sister, Junia, came to him \u201cwith the idea of putting a twist on all-American mid-century iconography with a cast we don\u2019t normally see in that environment.\u201d He adds that people were \u201cunderstandably a little anxious\u201d about his plan to shoot 70 shots in one day. \u201cThe energy on set was so positive and infectious that everyone locked in and made it happen,\u201d he says.<\/p>\n

\n\t\u201cI think whether you\u2019re Asian American or of mixed ethnicity, you often feel like you\u2019re between two worlds, and I wanted to capture that feeling in this video,\u201d Fu explains. \u201cI saw a Slim Aarons photo of people playing backgammon by a pool and thought it would be fun if we swapped it for mahjong.\u201d <\/p>\n

\n\tThe director says that helped inspire their production designer Evaline Huang to build a visual world that mixed classic mid-century Americana with a Hong Konh twist. \u201cIced tea and boba, American pastries and dim sum, Chinese lanterns on an Eichler home,\u201d Fu lists. <\/p>\n

\n\tThe director adds, \u201cIn a way, the video reimagines the American Dream as something more diverse and inclusive.\u201d<\/p>\n