{"id":391379,"date":"2026-04-14T10:47:09","date_gmt":"2026-04-14T10:47:09","guid":{"rendered":"https:\/\/www.newsbeep.com\/il\/391379\/"},"modified":"2026-04-14T10:47:09","modified_gmt":"2026-04-14T10:47:09","slug":"burberry-taps-ryan-mcginley-for-a-summer-campaign-doused-in-sunshine","status":"publish","type":"post","link":"https:\/\/www.newsbeep.com\/il\/391379\/","title":{"rendered":"Burberry Taps Ryan McGinley for a Summer Campaign Doused in Sunshine"},"content":{"rendered":"

\n\tWET SET: Burberry\u2019s<\/a> high summer campaign drops Tuesday, and it channels the sweetness of youth and Britons\u2019 love of lidos, the public outdoor swimming pools and recreation parks that open as soon as weather turns warm.<\/p>\n

\n\tThe campaign stars British actors Simone Ashley and Tom Blyth, models Alva Claire, Babacar N\u2019Doye and Sacha Quenby, and a cast of synchronized swimmers and divers, splashing and lounging around the lido.<\/p>\n

\n\tIn the film short, one model even showers with his shirt on, a cheeky nod to the smoldering scene in the BBC\u2019s 1995 adaptation of \u201cPride and Prejudice\u201d when Colin Firth emerges from a lake soaking wet in his long white shirt.<\/p>\n

\n\t\u201cA lido holds a particular kind of nostalgia for the British,\u201d said Daniel Lee<\/a>, Burberry<\/a>\u2019s chief creative officer. \u201cThe moment the sun comes out, we make the most of the weather. We wanted to bring to life a warm summer\u2019s day spent in and around the water\u2019s edge, with friends.\u201d<\/p>\n

\n\tThe campaign film was directed by Francis Plummer, and photographed by Ryan McGinley<\/a>. The cameras move from loungers to diving boards, catching mid-air dives and models stretched out in the sun. There are also more arty, bleached-out photographs in typical McGinley style.<\/p>\n

\t\t\t\t\t\t\"\"<\/p>\n

\t\t\t\t\tActor Tom Blyth in Burberry<\/a>\u2019s new high summer campaign. <\/p>\n

\n\tLooks include the Burberry check bikini, men\u2019s swim shorts trimmed with check, and a host of tops, skirts and shirts in cotton voile and jersey.<\/p>\n

\n\tAccessories include Burberry check slides, and bags handmade in Madagascar from locally sourced raffia palm leaves, dyed in signature sand beige Burberry check. There are also crocheted bucket hats and wraparound sunglasses.<\/p>\n

\n\tMcGinley has been edging into fashion of late. Last year, he photographed Apple Martin for Self-Portrait\u2019s resort 2026 campaign on an apple farm in upstate New York. In that shoot, she cuddled up to a big white snake and struck various poses, apple in hand.<\/p>\n

\n\tMcGinley got his start in the early 2000s, training the camera on his twentysomething peers in downtown Manhattan. His work culminated in a solo show called \u201cThe Kids Are Alright\u201d at the Whitney Museum of American Art. At 26, he was the youngest artist to have ever had a solo show there.<\/p>\n","protected":false},"excerpt":{"rendered":"WET SET: Burberry\u2019s high summer campaign drops Tuesday, and it channels the sweetness of youth and Britons\u2019 love…\n","protected":false},"author":2,"featured_media":391380,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[8],"tags":[150618,186394,146,85,46,442],"class_list":["post-391379","post","type-post","status-publish","format-standard","has-post-thumbnail","category-entertainment","tag-burberry","tag-daniel-lee","tag-entertainment","tag-il","tag-israel","tag-london"],"_links":{"self":[{"href":"https:\/\/www.newsbeep.com\/il\/wp-json\/wp\/v2\/posts\/391379","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.newsbeep.com\/il\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.newsbeep.com\/il\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/il\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/il\/wp-json\/wp\/v2\/comments?post=391379"}],"version-history":[{"count":0,"href":"https:\/\/www.newsbeep.com\/il\/wp-json\/wp\/v2\/posts\/391379\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/il\/wp-json\/wp\/v2\/media\/391380"}],"wp:attachment":[{"href":"https:\/\/www.newsbeep.com\/il\/wp-json\/wp\/v2\/media?parent=391379"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.newsbeep.com\/il\/wp-json\/wp\/v2\/categories?post=391379"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.newsbeep.com\/il\/wp-json\/wp\/v2\/tags?post=391379"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}