{"id":392797,"date":"2026-04-15T04:49:08","date_gmt":"2026-04-15T04:49:08","guid":{"rendered":"https:\/\/www.newsbeep.com\/il\/392797\/"},"modified":"2026-04-15T04:49:08","modified_gmt":"2026-04-15T04:49:08","slug":"birkenstock-and-australias-song-for-the-mute-team-up-for-collaboration","status":"publish","type":"post","link":"https:\/\/www.newsbeep.com\/il\/392797\/","title":{"rendered":"Birkenstock and Australia&#8217;s Song For the Mute Team Up for Collaboration"},"content":{"rendered":"<p class=\"paragraph larva \/\/ lrv-u-margin-lr-auto  lrv-a-font-body-m   \">\n\tSHOE SQUAD: <a href=\"https:\/\/wwd.com\/tag\/birkenstock\/\" id=\"auto-tag_birkenstock\" data-tag=\"birkenstock\" rel=\"nofollow noopener\" target=\"_blank\">Birkenstock<\/a> looked further afield for its next <a href=\"https:\/\/wwd.com\/tag\/designer-3\/\" id=\"auto-tag_designer-3\" data-tag=\"designer-3\" rel=\"nofollow noopener\" target=\"_blank\">designer<\/a> tie-up.<\/p>\n<p class=\"paragraph larva \/\/ lrv-u-margin-lr-auto  lrv-a-font-body-m   \">\n\tThe German footwear brand has tapped 16-year-old Australian brand Song for the Mute for a four-strong capsule that will make its debut Thursday.<\/p>\n<p class=\"paragraph larva \/\/ lrv-u-margin-lr-auto  lrv-a-font-body-m   \">\n\tThe collaboration is the culmination of a long-held affinity for <a href=\"https:\/\/wwd.com\/footwear-news\/shoe-industry-news\/birkenstock-faherty-wire-buckle-arizona-boston-nordstrom-1238681205\/\" id=\"related_article_link_birkenstock\" data-tag=\"birkenstock\" rel=\"nofollow noopener\" target=\"_blank\">Birkenstock<\/a>, \u201ca brand that has so much history, has come from so far and has so much backbone,\u201d said the fashion label\u2019s creative director Lyna Ty, who cofounded Song for the Mute with brand director Melvin Tanyana.<\/p>\n<p>\t\t\t\t\t\t<img loading=\"lazy\" class=\"c-lazy-image__img lrv-u-background-color-grey-lightest lrv-u-width-100p lrv-u-display-block lrv-u-height-auto\" src=\"https:\/\/wwd.com\/wp-content\/themes\/vip\/pmc-wwd-2021\/assets\/public\/lazyload-fallback.gif\" data-lazy-src=\"https:\/\/www.newsbeep.com\/il\/wp-content\/uploads\/2026\/04\/Birkenstock-x-Song-For-The-Mute-Campaign27.jpg\" alt=\"\" data-lazy- data-lazy- height=\"1024\" width=\"688\" decoding=\"async\"\/><\/p>\n<p>\t\t\t\t\tThe Gardener<\/p>\n<p>\t\t\t\t\t\t\t\t\tCourtesy of Birkenstock<\/p>\n<p class=\"paragraph larva \/\/ lrv-u-margin-lr-auto  lrv-a-font-body-m   \">\n\tAs early as their 2011 runway presentation, where they won <a href=\"https:\/\/wwd.com\/tag\/australia\/\" id=\"auto-tag_australia\" data-tag=\"australia\" rel=\"nofollow noopener\" target=\"_blank\">Australia<\/a>\u2019s National <a href=\"https:\/\/wwd.com\/fashion-news\/fashion-features\/international-talent-support-fashion-contest-2026-winners-1238684709\/\" id=\"related_article_link_designer-3\" data-tag=\"designer-3\" rel=\"nofollow noopener\" target=\"_blank\">Designer<\/a> of the Year gong, Birkstenstock footwear has appeared on their runways and look books, occasionally zhuzhed up with their fabrics, with prints of even hand-painted sketches by the brand\u2019s design director Karim Gaaloul.<\/p>\n<p class=\"paragraph larva \/\/ lrv-u-margin-lr-auto  lrv-a-font-body-m   \">\n\tWhile these experiments were not for commercial purposes, it garnered attention from clients, retailers \u2014 and Birkenstock.<\/p>\n<p class=\"paragraph larva \/\/ lrv-u-margin-lr-auto  lrv-a-font-body-m   \">\n\tFast-forward more than a decade, the two brands are now formally coming together for a four-strong cast of character archetypes that sees Song for the Mute imagine full looks \u2014 Birkenstocks included.<\/p>\n<p class=\"paragraph larva \/\/ lrv-u-margin-lr-auto  lrv-a-font-body-m   \">\n\tCue The Artist, which pairs distressed denim overalls with a paint-splattered London shoe; The Gardener in a washed drill crochet flower jumpsuit worn with SuperBirki2.0 reimagined in tan-colored rubber with grass-printed insoles; The Rebel, wearing a rugged short-sleeve jumpsuit with Birkenstock\u2019s Paris in black pony hair, and The Collector, whose tailored felt overalls called for Amsterdam shoes in black polished leather with a yet-unseen welt stitch detail.<\/p>\n<p class=\"paragraph larva \/\/ lrv-u-margin-lr-auto  lrv-a-font-body-m   \">\n\tTy told WWD she felt that \u201cas a human being, you probably will gravitate toward one of these four characters\u201d and chose jumpsuits as garments as this matched the function-first vision she and Tanyana have of Birkenstock.<\/p>\n<p class=\"paragraph larva \/\/ lrv-u-margin-lr-auto  lrv-a-font-body-m   \">\n\tAll shoes feature a metal rivet bearing both brand names, a detail changed for the first time in Birkenstock\u2019s 250-year history, according to the footwear company.<\/p>\n<p class=\"paragraph larva \/\/ lrv-u-margin-lr-auto  lrv-a-font-body-m   \">\n\tThis marks the first time Birkenstock has collaborated with a brand from <a href=\"https:\/\/wwd.com\/sourcing-journal\/sustainability\/are-forever-chemicals-finally-going-style-pfas-1238913867\/\" id=\"related_article_link_australia\" data-tag=\"australia\" rel=\"nofollow noopener\" target=\"_blank\">Australia<\/a>. Its previous fashion hookups have spanned the likes of Dior, Valentino, Rick Owens and, most recently, Etro.<\/p>\n<p>\t\t\t\t\t\t<img loading=\"lazy\" class=\"c-lazy-image__img lrv-u-background-color-grey-lightest lrv-u-width-100p lrv-u-display-block lrv-u-height-auto\" src=\"https:\/\/wwd.com\/wp-content\/themes\/vip\/pmc-wwd-2021\/assets\/public\/lazyload-fallback.gif\" data-lazy-src=\"https:\/\/www.newsbeep.com\/il\/wp-content\/uploads\/2026\/04\/Birkenstock-x-Song-For-The-Mute-Campaign18.jpg\" alt=\"Tola Adefioye, founder of London-based vintage furniture specialist, wearing the Collector model.\" data-lazy- data-lazy- height=\"1024\" width=\"748\" decoding=\"async\"\/><\/p>\n<p>\t\t\t\t\tTola Adefioye, founder of London-based vintage furniture specialist Old Old Woods, wearing the Collector design.<\/p>\n<p>\t\t\t\t\t\t\t\t\tCourtesy of Birkenstock<\/p>\n<p class=\"paragraph larva \/\/ lrv-u-margin-lr-auto  lrv-a-font-body-m   \">\n\tPriced between 190 euros and 320 euros, the footwear will launch at selected retailers worldwide as well as on the websites of Song for the Mute and 1774, Birkenstock\u2019s Paris-based creative studio for design, innovation and partnerships. The T-shirts featured with each look will also be available on both sites.<\/p>\n<p class=\"paragraph larva \/\/ lrv-u-margin-lr-auto  lrv-a-font-body-m   \">\n\tMeanwhile, the clothing will launch Thursday on the Australian brand\u2019s website.<\/p>\n<p class=\"paragraph larva \/\/ lrv-u-margin-lr-auto  lrv-a-font-body-m   \">\n\tThis collaboration comes as the German footwear specialist acquired in October its longstanding distributor Birkenstock Australia Pty, through its 100-percent-owned Asia-based subsidiary.<\/p>\n<p class=\"paragraph larva \/\/ lrv-u-margin-lr-auto  lrv-a-font-body-m   \">\n\tThe Australian company, which has around 60 employees, recorded an annual revenue of 88.6 million Australian dollars for the 12 months to June 30, 2025. It counts more than 300 business-to-business partners and operates two owned stores in Melbourne, a monobrand partner door in Sydney and an online store.<\/p>\n","protected":false},"excerpt":{"rendered":"SHOE SQUAD: Birkenstock looked further afield for its next designer tie-up. The German footwear brand has tapped 16-year-old&hellip;\n","protected":false},"author":2,"featured_media":392798,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[8],"tags":[972,186884,20984,186885,146,85,46],"class_list":{"0":"post-392797","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-entertainment","8":"tag-australia","9":"tag-birkenstock","10":"tag-designer","11":"tag-designer-collaborations","12":"tag-entertainment","13":"tag-il","14":"tag-israel"},"_links":{"self":[{"href":"https:\/\/www.newsbeep.com\/il\/wp-json\/wp\/v2\/posts\/392797","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.newsbeep.com\/il\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.newsbeep.com\/il\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/il\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/il\/wp-json\/wp\/v2\/comments?post=392797"}],"version-history":[{"count":0,"href":"https:\/\/www.newsbeep.com\/il\/wp-json\/wp\/v2\/posts\/392797\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/il\/wp-json\/wp\/v2\/media\/392798"}],"wp:attachment":[{"href":"https:\/\/www.newsbeep.com\/il\/wp-json\/wp\/v2\/media?parent=392797"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.newsbeep.com\/il\/wp-json\/wp\/v2\/categories?post=392797"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.newsbeep.com\/il\/wp-json\/wp\/v2\/tags?post=392797"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}