{"id":393604,"date":"2026-04-15T15:41:13","date_gmt":"2026-04-15T15:41:13","guid":{"rendered":"https:\/\/www.newsbeep.com\/il\/393604\/"},"modified":"2026-04-15T15:41:13","modified_gmt":"2026-04-15T15:41:13","slug":"allbirds-pivots-from-shoes-to-ai-bird-stock-soars","status":"publish","type":"post","link":"https:\/\/www.newsbeep.com\/il\/393604\/","title":{"rendered":"Allbirds pivots from shoes to AI, BIRD stock soars"},"content":{"rendered":"<p>Tim Brown, co-founder and co-chairman of the sports shoe manufacturer Allbirds, speaks on stage at the OMR digital trade show in the exhibition halls. <\/p>\n<p>Marcus Brandt | Picture Alliance | Getty Images<\/p>\n<p><a href=\"https:\/\/www.cnbc.com\/quotes\/BIRD\/\" rel=\"nofollow noopener\" target=\"_blank\">Allbirds<\/a> made a surprising announcement Wednesday that it is pivoting from <a href=\"https:\/\/www.cnbc.com\/2018\/12\/14\/allbirds-went-from-silicon-valley-staple-to-billion-sneaker-startup.html\" rel=\"nofollow noopener\" target=\"_blank\">shoes<\/a> to <a href=\"https:\/\/www.cnbc.com\/ai-effect\/\" rel=\"nofollow noopener\" target=\"_blank\">artificial intelligence<\/a>. <\/p>\n<p>The move boosted shares of the miniscule market cap company \u2014 it was valued at about $21 million at Tuesday&#8217;s close \u2014 by more than 400%. The shares, which were under $3 a day ago, jumped to above $13.<\/p>\n<p>The company announced that it&#8217;s pivoting its business to <a href=\"https:\/\/ir.allbirds.com\/news-releases\/news-release-details\/allbirds-inc-executes-50m-convertible-financing-facility\" target=\"_blank\" rel=\"nofollow noopener\">AI compute<\/a> infrastructure on Wednesday in a release posted to its investor relations page.<\/p>\n<p>The new company, which expects to be called NewBird AI, announced a deal to raise up to $50 million in funding, expected to close in the second quarter of 2026.<\/p>\n<p>&#8220;The Company will initially seek to acquire high-performance, low-latency AI compute hardware and provide access under long-term lease arrangements, meeting customer demand that spot markets and hyperscalers are unable to reliably service,&#8221; the company said in the announcement.<\/p>\n<p>Allbirds announced a deal with <a href=\"https:\/\/ir.allbirds.com\/news-releases\/news-release-details\/allbirds-signs-definitive-asset-purchase-agreement-american\" target=\"_blank\" rel=\"nofollow noopener\">American Exchange Group<\/a> to sell its intellectual property and other assets for $39 million last month. <\/p>\n<p>American Exchange Group is a brand management company focused on the accessory space. According to the release, it will continue to sell products under the Allbirds brand. <\/p>\n<p>Allbirds closed all of its <a href=\"https:\/\/www.cnbc.com\/2026\/01\/28\/allbirds-stores-retail.html\" rel=\"nofollow noopener\" target=\"_blank\">U.S. full-priced stores<\/a> in February.<\/p>\n<p>The company is the latest firm looking to cash in on the AI boom that&#8217;s ignited a fever on Wall Street since OpenAI launched its ChatGPT chatbot in 2022. <\/p>\n<p>AI infrastructure is a notoriously expensive and complex business, but it can be lucrative. <a href=\"https:\/\/www.cnbc.com\/quotes\/NVDA\/\" rel=\"nofollow noopener\" target=\"_blank\">Nvidia<\/a>, which dominates the market for graphics processing units, has ballooned into the most valuable company in the world with a market cap that&#8217;s <a href=\"https:\/\/www.cnbc.com\/video\/2026\/03\/18\/dan-ives-sees-nvidia-reaching-a-6-trillion-market-cap-by-2027.html\" rel=\"nofollow noopener\" target=\"_blank\">approaching $5 trillion<\/a>.<\/p>\n<p>There&#8217;s a history in the stock market of troubled companies pivoting to the hot industry of the moment in order to garner interest. During the Bitcoin boom, several companies would announce a <a href=\"https:\/\/www.cnbc.com\/2018\/01\/10\/kodak-shares-have-more-than-tripled-since-announcing-kodakcoin.html\" rel=\"nofollow noopener\" target=\"_blank\">blockchain tie-in<\/a> or convert outright to a <a href=\"https:\/\/www.cnbc.com\/2017\/12\/21\/long-island-iced-tea-micro-cap-adds-blockchain-to-name-and-stock-soars.html\" rel=\"nofollow noopener\" target=\"_blank\">cryptocurrency company<\/a> to reignite interest in the stock.<\/p>\n<p>Once a Wall Street darling valued north of $4 billion, Allbirds was founded in 2015 by former professional soccer player Tim Brown and renewable resources expert Joey Zwillinger. <\/p>\n<p>The idea was to create a new category of shoes that didn&#8217;t rely on plastics and other petroleum products but instead, natural materials. <\/p>\n<p>In 2016, they introduced their debut shoe \u2013 the Wool Runner \u2013 made with merino wool and became an <a href=\"https:\/\/www.cnbc.com\/2017\/01\/01\/allbirds-the-sustainable-sneaker-thats-growing-in-popularity-without-a-big-brand-name.html\" rel=\"nofollow noopener\" target=\"_blank\">instant success<\/a>, particularly among &#8220;tech bros&#8221; that were drawn to the brand&#8217;s comfort and sustainability.<\/p>\n<p>It embarked on an ambitious store opening plan and <a href=\"https:\/\/www.cnbc.com\/2021\/11\/03\/allbirds-ipo-bird-to-start-trading-on-the-nasdaq.html\" rel=\"nofollow noopener\" target=\"_blank\">went public in 2021<\/a>, but soon saw its business begin to slow as trends changed, competitors moved in and customer acquisition costs rose.<\/p>\n<p>Between 2022 and 2025, <a href=\"https:\/\/www.cnbc.com\/2022\/08\/08\/allbirds-bird-reports-q2-2022-losses-.html\" rel=\"nofollow noopener\" target=\"_blank\">sales plummeted nearly 50%<\/a> \u2013 falling from $298 million to $152 million.<\/p>\n<p>Stock Chart IconStock chart icon<img decoding=\"async\" src=\"https:\/\/static-redesign.cnbcfm.com\/dist\/a54b41835a8b60db28c2.svg\" class=\"Collapsible-dismissButton\" alt=\"hide content\"\/><\/p>\n<p>Allbirds one-day stock chart.<\/p>\n<p>CNBC&#8217;s Ashley Capoot contributed to this report.<\/p>\n<p><a href=\"https:\/\/www.google.com\/preferences\/source?q=https:\/\/www.cnbc.com\/\" target=\"_blank\" rel=\"noopener noreferrer nofollow\">Choose CNBC as your preferred source on Google and never miss a moment from the most trusted name in business news.<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"Tim Brown, co-founder and co-chairman of the sports shoe manufacturer Allbirds, speaks on stage at the OMR digital&hellip;\n","protected":false},"author":2,"featured_media":393605,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[20],"tags":[345,187175,343,344,6461,941,354,357,85,46,190,1677,6462,125],"class_list":{"0":"post-393604","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-artificial-intelligence","8":"tag-ai","9":"tag-allbirds-inc","10":"tag-artificial-intelligence","11":"tag-artificialintelligence","12":"tag-breaking-news-business","13":"tag-breaking-news-markets","14":"tag-breaking-news-technology","15":"tag-business-news","16":"tag-il","17":"tag-israel","18":"tag-markets","19":"tag-nvidia-corp","20":"tag-retail-industry","21":"tag-technology"},"_links":{"self":[{"href":"https:\/\/www.newsbeep.com\/il\/wp-json\/wp\/v2\/posts\/393604","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.newsbeep.com\/il\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.newsbeep.com\/il\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/il\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/il\/wp-json\/wp\/v2\/comments?post=393604"}],"version-history":[{"count":0,"href":"https:\/\/www.newsbeep.com\/il\/wp-json\/wp\/v2\/posts\/393604\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/il\/wp-json\/wp\/v2\/media\/393605"}],"wp:attachment":[{"href":"https:\/\/www.newsbeep.com\/il\/wp-json\/wp\/v2\/media?parent=393604"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.newsbeep.com\/il\/wp-json\/wp\/v2\/categories?post=393604"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.newsbeep.com\/il\/wp-json\/wp\/v2\/tags?post=393604"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}