{"id":395115,"date":"2026-04-16T11:45:12","date_gmt":"2026-04-16T11:45:12","guid":{"rendered":"https:\/\/www.newsbeep.com\/il\/395115\/"},"modified":"2026-04-16T11:45:12","modified_gmt":"2026-04-16T11:45:12","slug":"stella-mccartney-is-back-with-a-new-hm-collaboration","status":"publish","type":"post","link":"https:\/\/www.newsbeep.com\/il\/395115\/","title":{"rendered":"Stella McCartney is back with a new H&M collaboration"},"content":{"rendered":"

Stella McCartney has never been short on conviction. When her eponymous brand launched 25 years ago, it became the first major luxury-fashion house truly dedicated to producing cruelty-free, eco-conscious clothing. This means no fur, animal leather or feathers and no harmful processes \u2013 instead looking to innovative, sustainable materials from day dot.<\/p>\n

When she collaborated with H&M in 2005, on a sell-out collection that saw hoards of shoppers queueing out the door, these were standards she insisted upon. \u201cI only agreed to do it if it was all sustainable,\u201d says the designer, \u201cI obviously was going to do it forever, but these guys didn\u2019t have to\u2026 but to their credit, they continued.\u201d<\/p>\n

\"paris,JEAN-PIERRE MULLER<\/p>\n

Queues for McCartney\u2019s first collaboration with H&M in 2005<\/p>\n

At the time, it felt quite radical, sustainability being at odds with the model of fast-fashion. But, it demonstrated what was possible, and enabled McCartney to welcome in a wider audience to her label. \u201cI\u2019m not an elitist brand; I\u2019m the opposite,\u201d she says. \u201cI want people to come to Stella. I want them to be part of Stella.\u201d <\/p>\n

It also became a foil to the historically exclusive model of luxury fashion. \u201cVery few houses can do these kinds of collaborations because they\u2019re super snobs. Elitism is what keeps those brands alive, the fact that you can\u2019t access them. People are so fucked up that they want to buy into it, they\u2019ll do anything for it.\u201d <\/p>\n

\"britishmiguel medina<\/p>\n

At Paris Fashion Week for A\/W 25 <\/p>\n

Of course, elitism does not serve McCartney\u2019s mission \u2013 on which she remains laser-focused as she teams up with H&M for a second time. Two decades since their first collaboration, she is the first guest designer ever to be invited back. The result is a collection entirely based on recycled and organic materials. It pays homage to the Stella McCartney archives of wearable, feminine pieces: chic tailoring, cool denim, silky chemises, a touch of Nineties grunge here, a splash of shimmer there. Falabella chains appear on the neckline of ribbed tanks, her cherry motif reimagined in eco sequins. All impressively luxe. <\/p>\n

\u201cI want women \u2013 and men, and everyone in between \u2013 to feel great [wearing this collection],\u201d says McCartney. \u201cIt was very much about making people feel better and letting them express who they are, with a wardrobe that can be worn multiple times. I can take those trousers and put them with that T-shirt or that jacket. That\u2019s how I came out as a designer: I did looks. I was very conscious that I wanted to provide a solution.\u201d <\/p>\n

\"personh&m<\/p>\n

Adwoa Aboah in Stella McCartney x H&M 2026<\/p>\n

\"modelh&m<\/p>\n

A look from the collection<\/p>\n

While clothes from high-street brands don\u2019t tend to hold much resale value, this isn\u2019t the case with H&M\u2019s designer collaborations. Pieces created with Simone Rocha<\/a>, The Vampire\u2019s Wife<\/a> and indeed McCartney, in 2005, are still coveted on second-hand platforms like Vinted and eBay. \u201cThis stuff will hold its value. I believe very much in resale and investing better, because you\u2019ll make your money back \u2013 or it can become a vintage piece,\u201d she says. <\/p>\n

While McCartney relished revisiting some of her most iconic designs, it wasn\u2019t nostalgia that sealed the deal for a second collaboration with H&M \u2013 it was unfinished business. \u201cI wanted to come and do something,\u201d she says. \u201cI knew that we could have amazing products, but I also knew that I would be able to have an informative conversation with people who wouldn\u2019t normally be interested \u2013 a community of people who do need to know the negative impact of normal fast fashion,\u201d McCartney pauses, before adding, \u201cor normal luxury fashion, quite frankly.\u201d<\/p>\n

\"fashionh&m<\/p>\n

Stella McCartney x H&M<\/p>\n

While much has shifted in the conversation around ethical fashion since 2005, McCartney notes a recent regression to that progress. \u201cI\u2019d like a more sustainable consciousness to come back, because it\u2019s slightly left the building,\u201d she laments. Indeed, with more than one billion animals still killed for leather each year, and animal agriculture responsible for 80 per cent of the Amazon\u2019s deforested areas \u2013 also driving 14.5 per cent of the world\u2019s greenhouse-gas emissions \u2013 there is a long way to go. \u201cI am a very small brand comparatively; I can be perceived as much bigger than I am,\u201d she says. \u201cTo see other houses that have much bigger margins and more money than any businesses in the world not using a recycled metal and not having that conversation\u2026 it really is shameful.\u201d<\/p>\n

She says there was \u201ca moment in fashion when everyone woke up\u201d, with impactful movements such as PETA\u2019s \u2018I\u2019d rather go naked than wear fur\u2019 campaign, in which Pamela Anderson<\/a> famously modelled in 1997 \u2013 but animal products have experienced a renewed vogue. \u201cPeople are bringing fur and exotics back,\u201d says McCartney. \u201cThat\u2019s how fickle humans are, sadly. I would like that anger and compassion to come back.\u201d<\/p>\n

She continues to work closely with emerging material pioneers \u2013 for example, investing in mushroom leather \u2013 but scaling those solutions remains a hurdle. \u201cI see innovation brands come and go. I\u2019m working with them every day, but they can\u2019t scale up, they can\u2019t get the price points down and they go out of business. So, for me to be able to go, \u2018You\u2019re going to get an H&M order in,\u2019 makes me feel really proud.\u201d<\/p>\n

\"modelh&m<\/p>\n

Stella McCartney x H&M<\/p>\n

\"personh&m<\/p>\n

Stella McCartney x H&M<\/p>\n

Indeed, McCartney is under no illusion that the broader cultural conversation around sustainability is moving in a straight line. Part of her strategy with her second H&M collaboration has been to widen the conversation beyond the echo chamber of like-minded people, in the form of an Insights Board. This comprises the model and H&M global brand ambassador Amelia Gray, the fashion editor and journalist Susie Lau, the model and founder of Gurls Talk Adwoa Aboah, the singer, artist and activist Anitta and the entrepreneur and sustainability innovator Kiara Nirghin \u2013 together with McCartney and H&M\u2019s experts.<\/p>\n

\u201cOne of the main things in choosing that group of people was not having a bunch of sustainable people in there: having young women who have a point of view, who have a platform, who aren\u2019t particularly sustainable and understanding why they\u2019re not, or what makes it uninteresting or uncool,\u201d says McCartney. \u201cI\u2019m normally in a room of the converted talking to the converted \u2013 that\u2019s not really what we\u2019re trying to do here. I\u2019m trying to make a meaningful shift.\u201d <\/p>\n

With an impact already so greatly felt, it\u2019s clear she\u2019s ready to make some tidal waves.<\/p>\n

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