{"id":398033,"date":"2026-04-18T02:53:08","date_gmt":"2026-04-18T02:53:08","guid":{"rendered":"https:\/\/www.newsbeep.com\/il\/398033\/"},"modified":"2026-04-18T02:53:08","modified_gmt":"2026-04-18T02:53:08","slug":"why-designers-are-turning-to-cardboard-as-luxurys-next-material","status":"publish","type":"post","link":"https:\/\/www.newsbeep.com\/il\/398033\/","title":{"rendered":"Why designers are turning to cardboard as luxury&#8217;s next material"},"content":{"rendered":"<p class=\"defaultstyled__StyledText-sc-11u52t4-1 huqwQJ margin-lg-bottom\" id=\"el-0-L7Z4TN3B3ZCQ3BKJFL6BNMANZM\">\u201cI have two of my pieces at home,\u201d says artist-designer Illya Goldman Gubin, who lives in Berlin. \u201cThey\u2019re very tough, very usable. And when people find out what they\u2019re made of, they make for good icebreakers. It\u2019s a material I\u2019ve really grown dedicated to\u201d.<\/p>\n<p class=\"defaultstyled__StyledText-sc-11u52t4-1 huqwQJ margin-lg-bottom\" id=\"el-1-FKIT5TQ5LVFL5LYODOS3BZISAM\">Indeed, Gubin\u2019s works \u2013 art meets furniture design \u2013 are crumpled, creased and sometimes misshapen stools and benches superficially made from resin and fibreglass. But underneath those materials is cardboard \u2013 the type that, along with paper, accounts for 17 per cent of global waste.<\/p>\n<p class=\"defaultstyled__StyledText-sc-11u52t4-1 huqwQJ margin-lg-bottom\" id=\"el-2-7SWUVVRHGNAVFC5PTLE6BDXRHE\">\u201cPeople think of cardboard as a banal material. Cardboard boxes are already everywhere in our homes, arriving daily through deliveries. I\u2019m interested in rethinking something so familiar and overlooked \u2013 working with an element that already exists within our domestic space, but shifting its purpose,\u201d explains Gubin. \u201cEven seeing discarded boxes on the streets changed how I look at them. The crumpled, bent and torn forms become unexpectedly beautiful. I think we\u2019re still finding out what we can do with cardboard.\u201d<\/p>\n<p class=\"defaultstyled__StyledText-sc-11u52t4-1 huqwQJ margin-lg-bottom\" id=\"el-4-EG34MY27B5GLDKCSK4Y5AUDOOE\">Designers have long dabbled with the material: Canadian-American architect Frank Gehry experimented with it to make his Easy Edges series of furniture \u2013 of which the Wiggle Chair is most famous \u2013 back in 1969. Now, given environmental pressures, designers are exploring cardboard again to diverse ends.<\/p>\n<p class=\"defaultstyled__StyledText-sc-11u52t4-1 huqwQJ margin-lg-bottom\" id=\"el-5-HUSCSVOQZVD4LGPTPFLF6DHX24\">Quart de Poil, a French company, has used the techniques and principles of origami to create armchairs, sofas, bar stools and coffee tables from cardboard \u2013 with some of its pieces displayed in museums. Hungarian company Karton Art, meanwhile, uses the material to make wall systems for galleries. Cardborigami, from Los Angeles, uses the material to create pop-up emergency shelters, an idea also explored by Japanese architect Shigeru Ban, who recently won the AIA Gold Medal for his pioneering use of renewable materials, cardboard included.<\/p>\n<p class=\"defaultstyled__StyledText-sc-11u52t4-1 huqwQJ margin-lg-bottom\" id=\"el-7-42D5STEOVJHFFJCBDHTSK7TQUQ\">But cardboard is also being used in an area that is usually the preserve of noble materials \u2013 statement interior pieces. The R16 lamp by design studio Waarmakers from Amsterdam, for example, is made from its own packaging; while British designer Max Lamb has also experimented with waste cardboard to make a capsule furniture collection.<\/p>\n<p class=\"defaultstyled__StyledText-sc-11u52t4-1 huqwQJ margin-lg-bottom\" id=\"el-9-GXMORA43SBAYRM5DS3H5MPSR5M\">Designer Vadim Kibardin, likewise, produces high-end, made-to-order lighting and furniture by layering stacks of flattened cardboard of varying thicknesses in his Prague design studio. Last year, he drove home what he believes to be cardboard\u2019s potential through a concept project as part of which he made a collection of trainers from two kinds of egg boxes. He\u2019s currently working on new chairs made from the same material.<\/p>\n<p class=\"defaultstyled__StyledText-sc-11u52t4-1 huqwQJ margin-lg-bottom\" id=\"el-10-WDUPWWQ3FRFOXIXPCNDDB4SCYQ\">\u201cCardboard is a serious material for designing and creating unique objects, its sculptural quality and the ability to build volume layer by layer allowing for almost architectural forms,\u201d says Kibardin. \u201cUnfortunately, it\u2019s also deeply associated with packaging, waste and short-term use, and that cultural bias makes it difficult for people to see it as a \u2018serious\u2019 material. In design, value is often tied to rarity or permanence, and cardboard challenges both of these ideas. Working in cardboard has involved overcoming a fair amount of scepticism.\u201d <\/p>\n<p class=\"defaultstyled__StyledText-sc-11u52t4-1 huqwQJ margin-lg-bottom\" id=\"el-12-BFXRVOLY3JBRRKV6LT2CPLVSHU\">And yet, the functional appeal of cardboard is obvious. It is not only recyclable, but also strong \u2013 extremely so when corrugated. It is also lightweight \u2013 ideal for an increasingly mobile population, while also making international transportation cheaper. <\/p>\n<p class=\"defaultstyled__StyledText-sc-11u52t4-1 huqwQJ margin-lg-bottom\" id=\"el-13-NMH7OY6VZRCPDCSBKQGCHAOWSI\">It\u2019s flexible, easy to cut and fold, and can easily be printed, scored or glued. Treated, it can offer a degree of water, dirt and fire-resistance. Untreated, it develops an appealing patina. Since it traps air, cardboard is naturally insulating and appealingly warm to the touch. And it\u2019s affordable, so more easily replaceable once it shows signs of wear. Other base materials, such as plywood and concrete, have gone through a process of being reconsidered as quality. So, why not cardboard?<\/p>\n<p class=\"defaultstyled__StyledText-sc-11u52t4-1 huqwQJ margin-lg-bottom\" id=\"el-14-K4VPMJW3DRACFO63KXZAHRRA34\">Ross Lovegrove, the product designer behind Dubai-based architecture practice Deond, agrees. When it came to creating the pavilion for Dubai Design Week in 2024, he chose cardboard \u2013 together with a chipboard floor \u2013 in part inspired by his enthusiasm for Apple\u2019s iPhone packaging, \u201cwhich only goes to show how cardboard can be engineered with extreme precision, how it doesn\u2019t have to be this brown hippie stuff\u201d.<\/p>\n<p class=\"defaultstyled__StyledText-sc-11u52t4-1 huqwQJ margin-lg-bottom\" id=\"el-16-ABLTYPLV65BONBRT3SUF4CJKTY\">Lovegrove argues that the naturalness of cardboard is especially important now as a \u201ccounter to the very \u2018hard\u2019 technologies that have invaded our lives\u201d. Why not more children\u2019s toys in cardboard, or maybe window blinds, he suggests. But that\u2019s not to belie its potential at scale. <\/p>\n<p class=\"defaultstyled__StyledText-sc-11u52t4-1 huqwQJ margin-lg-bottom\" id=\"el-17-W2WXNL2ITBAX3KOQYJQMYGCZRY\">He points out that while cardboard\u2019s perishability limits its use \u2013 \u201cyou wouldn\u2019t want a cardboard hairdryer\u201d, he notes \u2013 there\u2019s no reason why the material cannot be used to make large-scale structures in consistently dry climates.<\/p>\n<p class=\"defaultstyled__StyledText-sc-11u52t4-1 huqwQJ margin-lg-bottom\" id=\"el-18-6PCNIP26MJEDHMNBUV2IUGXZMM\">\u201cIt\u2019s the very affordability of cardboard that allows you be more expressive,\u201d Lovegrove says. \u201cThe pavilion wouldn\u2019t have looked better in anodised aluminium at 10 times the cost. Using cardboard is also perhaps a message about how we perceive luxury, especially in the Middle East,\u201d he adds.<\/p>\n<p class=\"defaultstyled__StyledText-sc-11u52t4-1 huqwQJ margin-lg-bottom\" id=\"el-20-JLOMBQKT4VDILJNMGU5IK7KQ54\">Dutch company Wikkelhouse has adapted a packaging technology that wraps layers of cardboard around a mould, rather than folding sheets into shape, then adds a waterproof, breathable vinyl foil to create the components of an entire flat-packed cabin. These parts can be delivered to remote locations, assembled quickly on site, and just as easily disassembled and moved.<\/p>\n<p class=\"defaultstyled__StyledText-sc-11u52t4-1 huqwQJ margin-lg-bottom\" id=\"el-21-RFA5OGXVD5HL3PXASANU4TMFJA\">As the company has joked, scepticism about this use of cardboard can be allayed by telling prospective clients that the cabins are made using \u201ca more efficient form of wood\u201d \u2013 which they tend to be more relaxed about \u2013 and pointing out that this is, after all, precisely what cardboard is.<\/p>\n<p class=\"defaultstyled__StyledText-sc-11u52t4-1 huqwQJ margin-lg-bottom\" id=\"el-22-NUQEQ7ZK5BDQ5GYM2RPRCTKWIU\">\u201cBut what will see cardboard embraced more in the home is a change of perception \u2013 a better understanding of how good the design, engineering and crafting around cardboard can be. When those are experienced, people tend to change their perceptions quickly,\u201d argues Stefano Compagno, sales director for Italian cardboard lighting and furniture brand Mobili in Cartone. \u201cGood design is about not just so-called luxury materials, but also the stories behind the materials. And cardboard is a material that communicates forward thinking.\u201d<\/p>\n","protected":false},"excerpt":{"rendered":"\u201cI have two of my pieces at home,\u201d says artist-designer Illya Goldman Gubin, who lives in Berlin. \u201cThey\u2019re&hellip;\n","protected":false},"author":2,"featured_media":398034,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[6],"tags":[85,46,138938,1619,789,125,188806],"class_list":{"0":"post-398033","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-technology","8":"tag-il","9":"tag-israel","10":"tag-lifestyle-team","11":"tag-magazine","12":"tag-story","13":"tag-technology","14":"tag-tn-magazine"},"_links":{"self":[{"href":"https:\/\/www.newsbeep.com\/il\/wp-json\/wp\/v2\/posts\/398033","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.newsbeep.com\/il\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.newsbeep.com\/il\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/il\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/il\/wp-json\/wp\/v2\/comments?post=398033"}],"version-history":[{"count":0,"href":"https:\/\/www.newsbeep.com\/il\/wp-json\/wp\/v2\/posts\/398033\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/il\/wp-json\/wp\/v2\/media\/398034"}],"wp:attachment":[{"href":"https:\/\/www.newsbeep.com\/il\/wp-json\/wp\/v2\/media?parent=398033"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.newsbeep.com\/il\/wp-json\/wp\/v2\/categories?post=398033"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.newsbeep.com\/il\/wp-json\/wp\/v2\/tags?post=398033"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}