{"id":399473,"date":"2026-04-19T00:44:14","date_gmt":"2026-04-19T00:44:14","guid":{"rendered":"https:\/\/www.newsbeep.com\/il\/399473\/"},"modified":"2026-04-19T00:44:14","modified_gmt":"2026-04-19T00:44:14","slug":"sydney-sweeney-wears-her-own-lingerie-brand-syrn-in-euphoria-season-3-premiere","status":"publish","type":"post","link":"https:\/\/www.newsbeep.com\/il\/399473\/","title":{"rendered":"Sydney Sweeney Wears Her Own Lingerie Brand SYRN in ‘Euphoria’ Season 3 Premiere"},"content":{"rendered":"

In a move that one could argue implies that Sam Levinson<\/a>\u2019s Euphoria<\/a> exists within the fictional world of the show itself, Sydney Sweeney<\/a> wore a corset from her own lingerie brand, SYRN<\/a>, in the long-awaited Season 3 premiere.<\/p>\n

The episode premiered on Sunday (April 13), giving fans everything from a harrowing depiction of the decidedly dirty business of being a drug mule<\/a> to, yes, pup play.<\/p>\n

Sweeney\u2019s character, Cassie Howard, is seen in the first episode of the new season working to establish herself as a content creator, with the aim of using the money, at least in part, to fund an elaborate (and expensive) wedding. When the idea of launching an OnlyFans<\/a> is hatched, Cassie\u2019s husband-to-be, Nate Jacobs (played by Jacob Elordi<\/a>), is initially opposed to the potentially lucrative endeavor.<\/p>\n

Nate ultimately agrees to Cassie\u2019s plan, albeit with conditions. In future episodes, it\u2019s safe to say we can expect to see more of Cassie\u2019s OnlyFans-ification, including some managerial involvement from Maddy (played by Alexa Demie).<\/p>\n

COMPLEX SHOP: Shop the brands you love, anytime and anywhere. Uncover what’s next. Buy. Collect. Obsess.<\/a><\/p>\n

Thanks to this storyline, Sweeney\u2019s SYRN, launched in January, bagged a placement in the Season 3 premiere. Sweeney, as Cassie, is seen wearing the brand\u2019s Date Night Satin Corset, priced<\/a> at $269 and available in multiple colors.<\/p>\n

\"A<\/p>\n

Image via SYRN<\/p>\n

Billed as \u201ca playground for self-expression,\u201d SYRN first turned heads with a stunt back in January in which Sweeney scaled the famed Hollywood Sign to adorn it with bras<\/a>. The stunt clearly worked, as the brand\u2019s initial offerings later sold out in a matter of hours<\/a>.<\/p>\n

Related News\"Zendaya<\/a><\/p>\n

‘Euphoria’ Season 3 Premiere: Can Drug Mules Actually Drop Dead If Balloons Burst In Their Body?<\/p>\n

\"Sydney<\/a><\/p>\n

Sydney Sweeney Pushes Back Against ‘MAGA Barbie’ Label, Argues People Are Using Her as ‘Pawn’<\/p>\n

\"Sydney<\/a><\/p>\n

Sydney Sweeney on Her Actual Bathwater Being Used in New Soap Bars: ‘Weird in the Best Way’<\/p>\n

Related News<\/p>\n

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COMPLEX SHOP: Shop the brands you love, anytime and anywhere. Uncover what’s next. Buy. Collect. Obsess.<\/a><\/p>\n

Making Culture Pop. Find the latest entertainment news and the best in music, pop culture, sneakers, style and original shows.<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"In a move that one could argue implies that Sam Levinson\u2019s Euphoria exists within the fictional world of…\n","protected":false},"author":2,"featured_media":399474,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[32],"tags":[151418,458,146,85,46,147,170942],"class_list":{"0":"post-399473","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-celebrities","8":"tag-cassie-howard","9":"tag-celebrities","10":"tag-entertainment","11":"tag-il","12":"tag-israel","13":"tag-sydney-sweeney","14":"tag-syrn"},"_links":{"self":[{"href":"https:\/\/www.newsbeep.com\/il\/wp-json\/wp\/v2\/posts\/399473","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.newsbeep.com\/il\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.newsbeep.com\/il\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/il\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/il\/wp-json\/wp\/v2\/comments?post=399473"}],"version-history":[{"count":0,"href":"https:\/\/www.newsbeep.com\/il\/wp-json\/wp\/v2\/posts\/399473\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/il\/wp-json\/wp\/v2\/media\/399474"}],"wp:attachment":[{"href":"https:\/\/www.newsbeep.com\/il\/wp-json\/wp\/v2\/media?parent=399473"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.newsbeep.com\/il\/wp-json\/wp\/v2\/categories?post=399473"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.newsbeep.com\/il\/wp-json\/wp\/v2\/tags?post=399473"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}