{"id":401944,"date":"2026-04-20T16:16:13","date_gmt":"2026-04-20T16:16:13","guid":{"rendered":"https:\/\/www.newsbeep.com\/il\/401944\/"},"modified":"2026-04-20T16:16:13","modified_gmt":"2026-04-20T16:16:13","slug":"shay-mitchell-quavo-aryna-sabalenka-invest-in-ai-fashion-app-oneoff","status":"publish","type":"post","link":"https:\/\/www.newsbeep.com\/il\/401944\/","title":{"rendered":"Shay Mitchell, Quavo & Aryna Sabalenka Invest in AI Fashion App OneOff"},"content":{"rendered":"

\n\tArtificial intelligence<\/a>-driven fashion discovery platform OneOff on Monday revealed a new round of celebrity investors \u2014 Shay Mitchell<\/a>, Quavo<\/a> and Aryna Sabalenka<\/a>.<\/p>\n

\n\tTo date, including this new round, OneOff has raised $4 million in funding from Herm\u00e8s<\/a> Family Office, Quiet Capital\u2019s founder Lee Linden, Patron Fund, Rob Lowe, Matt George, UTA\u2019s chairman Jeremy Zimmer, and WME\u2019s Brad Slater, alongside Claire Holt and social media creators Brooks Nader<\/a> and Olivia Ponton<\/a>.<\/p>\n

\n\t\u201cTennis and fashion are both really important to me,\u201d Sabalenka told WWD in an exclusive statement. \u201cWhether I\u2019m on court or off it, style is a big way I express myself. I get a lot of inspiration from what I see online, but actually finding the pieces isn\u2019t always that easy. That\u2019s what I like about\u00a0OneOff\u00a0\u2014 it makes everything feel much more simple and natural. You can discover looks through people you already follow and for me it\u2019s a great way to share my own style in a real way. I\u2019m really excited to be involved, both with my profile and now as an investor \u2014 and to be part of something that\u2019s changing how people discover fashion.\u201d<\/p>\n

\n\tThe platform currently has a slew of verified talent profiles for celebrities, including Lowe, Emma Roberts<\/a>, Winnie Harlow<\/a>, Kate Hudson<\/a>, Suki Waterhouse<\/a>, Emma Chamberlain<\/a>, Chanel Iman<\/a>, PartyNextDoor, Riley Keough<\/a> and Johannes Huebl<\/a>. Alongside their investment, Mitchell, Quavo and Sabalenka will join the platform with verified profiles. And the platform is also introducing new talent profiles for Holt, Elsa Hosk<\/a> and Paris Hilton<\/a><\/p>\n

\n\tLast October, founders Bobby Maylack and Emir Talu launched the app<\/a> to be the \u201cSpotify of fashion.\u201d Without having to screenshot photos from Instagram, reverse-image search on Google or look through influencer affiliate links, the app gives information directly from the celebrities or creators themselves with instantly shoppable information about the brands and styles. The platform has partnered with retailers for consumers to shop more than a million products across Ssense<\/a>, Net-a-porter<\/a>, Revolve<\/a>, Bloomingdale\u2019s and more.<\/p>\n

\t\t\t\t\t\t\"OneOff<\/p>\n

\t\t\t\t\tOneOff cofounders Bobby Maylack and Emir Talu.<\/p>\n

\t\t\t\t\t\t\t\t\tCourtesy of OneOff<\/p>\n

\n\tMaylack and Talu pointed to the AI fashion landscape estimated to explode from $2 billion to $26 billion by 2032 as the impetus behind the app\u2019s launch.<\/p>\n

\n\t\u201cOneOff is redefining fashion discovery by collapsing inspiration, validation and purchase into a single, seamless experience,\u201d the two founders told WWD in an interview. \u201cBy combining AI with personal style, the platform transforms content into a structured, shoppable context, preserving the full story behind an outfit rather than reducing it to a single affiliate link. This approach shifts the industry away from transactional clicks toward a more immersive, identity-driven shopping experience built around taste.\u201d<\/p>\n

\n\tTo scale, OneOff said they\u2019re constantly refining their taste graph, which is organizing fashion around people who define style rather than product catalogues. The platform is expanding through both AI extraction and creator-driven input to ensure consumers are seen in real-time.<\/p>\n

\n\tInvesting in AI models that understand context, so product links are not just to images but for outfits, occasions and individual personal styles for intentional recommendations is currently in the works, said Maylack and Talu. The overall goal is not just to match looks to products but to create a system that understands the reason why OneOff users gravitated toward something.<\/p>\n

\t\t\t\t\t\t\"OneOff\"<\/p>\n

\t\t\t\t\tOneOff platform.<\/p>\n

\t\t\t\t\t\t\t\t\tCourtesy of OneOff<\/p>\n

\n\tThis new round of investment will enable OneOff to accelerate product development, talent expansion and community growth. The platform is introducing creator tools, training its recommendation engine for relevance and a web version of talent profiles. The app is also looking to expand into men\u2019s style with artists, athletes and tastemakers.<\/p>\n

\n\t\u201cThis model works because our investors are using the platform, so the incentives align completely. Shay Mitchell<\/a>, Olivia Ponton, Claire Holt, Quavo and Aryna Sabalenka aren\u2019t passive investors; they\u2019re active users who understand what makes OneOff valuable because they experience it firsthand. They\u2019re telling us what works, what doesn\u2019t and what their audiences want to see. It also signals authenticity to users. They believe in the platform enough to put their money behind it, and that trust transfers directly to the community we\u2019re building.\u201d<\/p>\n

\n\tAs for the future of OneOff, the duo wants it to become the definitive place for fashion discovery \u2014 one where content, commerce and personalization converge. And as OneOff scales, the platform said it will move into owning the transaction layer to enable seamless purchasing across retailers while preserving the context and trust that drive intent.<\/p>\n

\n\t\u201cLong term, our goal is to become the \u2018Spotify of Fashion,\u2019 a personalized engine that doesn\u2019t just respond to what users search for, but anticipates what they\u2019ll love next. By building a living taste graph powered by creators and user behavior, the platform shifts fashion from a fragmented, search-driven experience into a continuous, curated feed of highly relevant recommendations. OneOff isn\u2019t just a shopping app, it\u2019s the system that defines how people discover, understand and engage with style,\u201d concluded Maylack and Talu.<\/p>\n","protected":false},"excerpt":{"rendered":"Artificial intelligence-driven fashion discovery platform OneOff on Monday revealed a new round of celebrity investors \u2014 Shay Mitchell,…\n","protected":false},"author":2,"featured_media":401945,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[8],"tags":[343,154051,59839,3450,132718,146,190296,85,46,190297,9045,190298,10659,164369,135341,190299,72840,66741],"class_list":{"0":"post-401944","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-entertainment","8":"tag-artificial-intelligence","9":"tag-bloomingdales","10":"tag-celeb-style","11":"tag-e-commerce","12":"tag-elsa-hosk","13":"tag-entertainment","14":"tag-hermu00e8s","15":"tag-il","16":"tag-israel","17":"tag-johannes-huebl","18":"tag-kate-hudson","19":"tag-net-a-porter","20":"tag-paris-hilton","21":"tag-revolve","22":"tag-shay-mitchell","23":"tag-ssense","24":"tag-suki-waterhouse","25":"tag-winnie-harlow"},"_links":{"self":[{"href":"https:\/\/www.newsbeep.com\/il\/wp-json\/wp\/v2\/posts\/401944","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.newsbeep.com\/il\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.newsbeep.com\/il\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/il\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/il\/wp-json\/wp\/v2\/comments?post=401944"}],"version-history":[{"count":0,"href":"https:\/\/www.newsbeep.com\/il\/wp-json\/wp\/v2\/posts\/401944\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/il\/wp-json\/wp\/v2\/media\/401945"}],"wp:attachment":[{"href":"https:\/\/www.newsbeep.com\/il\/wp-json\/wp\/v2\/media?parent=401944"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.newsbeep.com\/il\/wp-json\/wp\/v2\/categories?post=401944"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.newsbeep.com\/il\/wp-json\/wp\/v2\/tags?post=401944"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}