{"id":403881,"date":"2026-04-21T19:23:10","date_gmt":"2026-04-21T19:23:10","guid":{"rendered":"https:\/\/www.newsbeep.com\/il\/403881\/"},"modified":"2026-04-21T19:23:10","modified_gmt":"2026-04-21T19:23:10","slug":"atp-unveils-first-physical-atp-store-at-mutua-madrid-open-atp-tour","status":"publish","type":"post","link":"https:\/\/www.newsbeep.com\/il\/403881\/","title":{"rendered":"ATP unveils first physical ATP Store at Mutua Madrid Open | ATP Tour"},"content":{"rendered":"<p>        Press Releases<br \/>\n    ATP unveils first physical ATP Store at Mutua Madrid Open<\/p>\n<p>Store will feature exclusive ATP-branded products and co-branded collections with Lacoste, Dunlop and Palmes<\/p>\n<p>April 21, 2026<\/p>\n<p>            <img decoding=\"async\" src=\"https:\/\/www.newsbeep.com\/il\/wp-content\/uploads\/2026\/04\/atp-store-madrid-2026.jpg\" alt=\"The ATP Store at the 2026 Mutua Madrid Open.\"\/><\/p>\n<p>ATP<\/p>\n<p>        The ATP Store at the 2026 Mutua Madrid Open.<br \/>\n        By Press Release<\/p>\n<p> The ATP has announced the launch of its first in-person ATP Store, debuting at the <a href=\"https:\/\/www.atptour.com\/en\/tournaments\/madrid\/1536\/overview\" rel=\"nofollow noopener\" target=\"_blank\">Mutua Madrid Open<\/a>. The initiative forms part of the ATP\u2019s expanding fashion and lifestyle focus, building on the launch of its online store in January 2026. <\/p>\n<p> Open for the duration of the <a href=\"https:\/\/www.atptour.com\/en\/tournaments\/madrid\/1536\/overview\" rel=\"nofollow noopener\" target=\"_blank\">Mutua Madrid Open<\/a> and located in the fan village, the store offers a curated tennis shopping experience, bringing fans closer to the ATP brand and strengthening its growing retail offering. <\/p>\n<p> The store will feature exclusive co-branded collections with Lacoste and Dunlop, alongside a brand collaboration with Palmes and a full range of ATP-branded products including apparel, headwear, accessories and gifting. <\/p>\n<p> The initiative is delivered in collaboration with Levy Merchandising, the ATP\u2019s Official Retail &amp; Merchandise Supplier, and Winner Italia, ATP\u2019s Official Retail Operator in EMEA. <\/p>\n<p> Daniele Sano, ATP Chief Business Officer, said: \u201cFans are increasingly looking to connect with our sport beyond the matches. As tennis continues to grow in the fashion and lifestyle space, the opening of our first in-person ATP Store creates a new way to experience the Tour, helping us to reach new audiences, expand our global footprint and elevate the ATP\u2019s cultural relevance.\u201d <\/p>\n<p> The launch forms part of ATP\u2019s growing fashion and lifestyle focus, including the creation of a dedicated licensing and retail team and the development of a dedicated fashion strategy. <\/p>\n<p> All products will also be available online at <a rel=\"noopener noreferrer nofollow\" href=\"https:\/\/atptourstore.com\/\" target=\"_blank\">atptourstore.com<\/a>. <\/p>\n","protected":false},"excerpt":{"rendered":"Press Releases ATP unveils first physical ATP Store at Mutua Madrid Open Store will feature exclusive ATP-branded products&hellip;\n","protected":false},"author":2,"featured_media":403882,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[9],"tags":[85,46,105],"class_list":{"0":"post-403881","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-sports","8":"tag-il","9":"tag-israel","10":"tag-sports"},"_links":{"self":[{"href":"https:\/\/www.newsbeep.com\/il\/wp-json\/wp\/v2\/posts\/403881","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.newsbeep.com\/il\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.newsbeep.com\/il\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/il\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/il\/wp-json\/wp\/v2\/comments?post=403881"}],"version-history":[{"count":0,"href":"https:\/\/www.newsbeep.com\/il\/wp-json\/wp\/v2\/posts\/403881\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/il\/wp-json\/wp\/v2\/media\/403882"}],"wp:attachment":[{"href":"https:\/\/www.newsbeep.com\/il\/wp-json\/wp\/v2\/media?parent=403881"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.newsbeep.com\/il\/wp-json\/wp\/v2\/categories?post=403881"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.newsbeep.com\/il\/wp-json\/wp\/v2\/tags?post=403881"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}